Glen M.
Sales, Account Manager, FMCG
Compare at US rates $9,000/mo?
Notable Highlight
Glen received multiple awards recognizing outstanding sales performance and business growth achievements. He had extensive experience negotiating with suppliers, customers, and event organizers, including managing high-profile beverage activations and festivals. He demonstrated strong leadership by managing sales teams, developing customer databases, establishing distribution networks, and driving profitability. His expertise included key account management, retail expansion, imported product sourcing, debtor and creditor management, inventory control, and financial reporting. He was recognized for his ability to build trusted stakeholder relationships, identify new market opportunities, and consistently deliver results in competitive, target-driven environments.
Experience Summary
Glen was a seasoned beverage industry professional with over 35 years of experience across sales, national key account management, business ownership, warehouse operations, and distribution management. He developed markets, managed major retail accounts, drove sales growth, and built strong customer and supplier relationships. His career included senior roles with NB, where he progressed from Sales Representative to National Key Accounts Manager, as well as entrepreneurial experience managing his own beverage business. He brought strong commercial insight, proven leadership ability, and deep understanding of FMCG sales, route-to-market strategies, stock management, and retail execution.
Key Achievements
Glen consistently delivered measurable business growth through strategic sales planning, market expansion, and customer relationship management. He developed and managed key retail partnerships with major chains including Makro, Spar, and Pick n Pay. During his tenure in the beverage industry, he expanded product portfolios, increased market penetration, and achieved sales objectives across diverse territories. As owner of BE in the Eastern Cape, he oversaw sales operations, supplier relationships, stock control, and financial administration. He implemented efficient logistics and route planning strategies, improved sales representative productivity, and managed product launches, promotions, and large-scale events.
Skills
Extensive experience dealing with major retail outlets. Brings hands-on experience across Makro, Spar, Pick n Pay and Shoprite Ect.
Work Experience
Manager Warehouse and Distribution
BARS · Jan 2021 - Present
- Manage warehouse operations and distribution activities.
(Position not specified)
a previous company · 2014 - 2020
- Conducted general sales activities selling a basket of locally produced and imported products.
- Developed product base for the South African market by sourcing brands from overseas suppliers.
- Monitored stock replenishment including all stock rotation and sell-by dates.
- Rolled out sales targets for individual groups.
- Built and implemented a diversified customer database.
- Activated and monitored geographical route planning.
- Established sales standards by reviewing customers' purchasing requirements.
- Liaised with customers on new brands.
- Managed all tastings and promotions for new product launches.
- Negotiated special events such as KKNK, Splash Festival, Grahamstown Arts Festival, German Beer Festivals, and Thai Festivals.
- Set up venues and reconciled sold products, returns, invoicing, and final settlements.
- Delivered presentations to trade and public regarding product knowledge.
- Managed all invoicing, debtors, and creditors books (implemented on Pastel Accounting).
- Rolled out third-party distributors responsible for warehousing, distribution, and administration.
- Listed all products with major key chains including Makro, Spar, and Pick n Pay.
Owner/Founder Member
BE · Eastern Cape · 2007 - 2014
- Conducted general sales activities selling a basket of locally produced and imported products.
- Developed product base for the South African market by sourcing brands from overseas suppliers.
- Monitored stock replenishment including all stock rotation and sell-by dates.
- Rolled out sales targets for individual groups.
- Built and implemented a diversified customer database.
- Activated and monitored geographical route planning.
- Established sales standards by reviewing customers' purchasing requirements.
- Liaised with customers on new brands.
- Managed all tastings and promotions for new product launches.
- Negotiated special events such as KKNK, Splash Festival, Grahamstown Arts Festival, German Beer Festivals, and Thai Festivals.
- Set up venues and reconciled sold products, returns, invoicing, and final settlements.
- Delivered presentations to trade and public regarding product knowledge.
- Managed all invoicing, debtors, and creditors books (implemented on Pastel Accounting).
- Rolled out third-party distributors responsible for warehousing, distribution, and administration.
- Listed all products with major key chains including Makro, Spar, and Pick n Pay.
National Key Accounts Manager
NB · South Africa · 2003 - 2007
- Conducted general sales activities selling a basket of locally produced and imported products.
- Developed product base for the South African market by sourcing brands from overseas suppliers.
- Monitored stock replenishment including all stock rotation and sell-by dates.
- Rolled out sales targets for individual groups.
- Built and implemented a diversified customer database.
- Activated and monitored geographical route planning.
- Established sales standards by reviewing customers' purchasing requirements.
- Liaised with customers on new brands.
- Managed all tastings and promotions for new product launches.
- Negotiated special events such as KKNK, Splash Festival, Grahamstown Arts Festival, German Beer Festivals, and Thai Festivals.
- Set up venues and reconciled sold products, returns, invoicing, and final settlements.
- Delivered presentations to trade and public regarding product knowledge.
- Managed all invoicing, debtors, and creditors books (implemented on Pastel Accounting).
- Rolled out third-party distributors responsible for warehousing, distribution, and administration.
- Listed all products with major key chains including Makro, Spar, and Pick n Pay.
Sales Manager
NB · South Africa · 1995 - 2003
- Conducted general sales activities selling a basket of locally produced and imported products.
- Developed product base for the South African market by sourcing brands from overseas suppliers.
- Monitored stock replenishment including all stock rotation and sell-by dates.
- Rolled out sales targets for individual groups.
- Built and implemented a diversified customer database.
- Activated and monitored geographical route planning.
- Established sales standards by reviewing customers' purchasing requirements.
- Liaised with customers on new brands.
- Managed all tastings and promotions for new product launches.
- Negotiated special events such as KKNK, Splash Festival, Grahamstown Arts Festival, German Beer Festivals, and Thai Festivals.
- Set up venues and reconciled sold products, returns, invoicing, and final settlements.
- Delivered presentations to trade and public regarding product knowledge.
- Managed all invoicing, debtors, and creditors books (implemented on Pastel Accounting).
- Rolled out third-party distributors responsible for warehousing, distribution, and administration.
- Listed all products with major key chains including Makro, Spar, and Pick n Pay.
Sales Representative
NB · South Africa · 1989 - 1995
- Conducted general sales activities selling a basket of locally produced and imported products.
- Developed product base for the South African market by sourcing brands from overseas suppliers.
- Monitored stock replenishment including all stock rotation and sell-by dates.
- Rolled out sales targets for individual groups.
- Built and implemented a diversified customer database.
- Activated and monitored geographical route planning.
- Established sales standards by reviewing customers' purchasing requirements.
- Liaised with customers on new brands.
- Managed all tastings and promotions for new product launches.
- Negotiated special events such as KKNK, Splash Festival, Grahamstown Arts Festival, German Beer Festivals, and Thai Festivals.
- Set up venues and reconciled sold products, returns, invoicing, and final settlements.
- Delivered presentations to trade and public regarding product knowledge.
- Managed all invoicing, debtors, and creditors books (implemented on Pastel Accounting).
- Rolled out third-party distributors responsible for warehousing, distribution, and administration.
- Listed all products with major key chains including Makro, Spar, and Pick n Pay.
Sales Representative
NBI · 1986 - 1989
- Conducted general sales activities selling a basket of locally produced and imported products.
- Developed product base for the South African market by sourcing brands from overseas suppliers.
- Monitored stock replenishment including all stock rotation and sell-by dates.
- Rolled out sales targets for individual groups.
- Built and implemented a diversified customer database.
- Activated and monitored geographical route planning.
- Established sales standards by reviewing customers' purchasing requirements.
- Liaised with customers on new brands.
- Managed all tastings and promotions for new product launches.
- Negotiated special events such as KKNK, Splash Festival, Grahamstown Arts Festival, German Beer Festivals, and Thai Festivals.
- Set up venues and reconciled sold products, returns, invoicing, and final settlements.
- Delivered presentations to trade and public regarding product knowledge.
- Managed all invoicing, debtors, and creditors books (implemented on Pastel Accounting).
- Rolled out third-party distributors responsible for warehousing, distribution, and administration.
- Listed all products with major key chains including Makro, Spar, and Pick n Pay.