Deborah C.
Global Sales Enablement Manager
Compare at US rates $15,000/mo?
AI Experience
Notable Highlight
Sales Operations and Enablement professional with nearly 10 years of commercial experience, including 5+ years supporting global revenue organizations across LATAM, North America, and Western Europe. Strong B2B background spanning two B2B SaaS companies, with expertise in sales operations, sales enablement, CRM administration, pipeline management, process optimization, and performance reporting. Most recently at ET, supported commercial teams across multiple regions and brands in a fast-paced SaaS environment, leading enablement programs for 50+ professionals. Developed sales playbooks and onboarding programs, optimized sales processes, maintained CRM data quality, managed sales pipelines, analyzed performance gaps, and supported lead-to-cash and post-sales activities including retention, churn risk identification, and upselling. Additional experience includes workflow development, reporting, LMS management, and HubSpot integration with other sales tools. CRM expertise spans HubSpot, Salesforce, and Pipedrive. Earlier experience in enterprise B2B sales at AS and business development provides a well-rounded perspective bridging frontline selling with sales operations and enablement strategy. Works hands-on with ChatGPT, Claude and Gemini - the AI Experience section above has the examples.
Experience Summary
Sales Operations and Revenue Enablement professional with nearly 10 years of commercial experience and 5+ years supporting global revenue organizations. Expertise spanned CRM administration (HubSpot, Salesforce, Pipedrive), sales process optimization, training program design, and cross-functional collaboration across LATAM, North America, and Western Europe in fast-paced SaaS environments.
Key Achievements
Drove up to 35% improvements in CRM usage and system adoption at ET through monthly assessments for 50+ professionals. Achieved a 25% improvement in call quality through the Sales Skills Excellence initiative. Improved onboarding efficiency by 28% through an 8-day structured onboarding program. Increased learning engagement by 133% through a Book Club initiative. Closed MRR SaaS deals worth , equivalent to USD 120K annually, at AS. Converted high-volume outbound activity of approximately 30 calls, 60 emails, and 40 LinkedIn messages daily into 60-120 qualified meetings per quarter at AS. Owned a strategic Verizon affiliate partnership at LW that generated USD 1.5K in monthly recurring revenue. Brought approximately USD 120K ARR into the pipeline at a startup. Supported CRM data quality and the full lead-to-cash process from SQL/MQL through opportunity and conversion.
Skills
Work Experience
Global Sales Enablement Manager
ET · Jan 2023 - May 2026
- Led and managed sales enablement and training activities for the Ratehawk and Roundtrip brands, supporting business growth for the USA, Canada, LATAM, and Western Europe regions.
- Developed and implemented sales cycle training programs based on sales playbooks, internal processes, mock product presentations, and value proposition to enhance commercial team skills and performance.
- Designed structured onboarding in partnership with HR, ensuring new hires ramp up and meet business expectations.
- Drove upskilling initiatives by using performance data and analytics to identify gaps, creating targeted learning solutions that improve productivity and sales effectiveness.
- Managed the LMS and learning content ecosystem, tracking engagement, measuring impact, and continuously improving programs based on insights while maintaining a high-quality and up-to-date e-learning content library.
- Worked closely with cross-functional leaders, aligning enablement initiatives with business goals, optimizing processes, and equipping teams with the tools and knowledge they need to deliver consistent results.
- Identified and analyzed market trends and customer insights to optimize sales strategies and drive revenue growth.
- Fostered strong relationships with key clients and partners to expand market share and achieve business objectives.
- Led monthly assessments for 50+ professionals, generating up to 35% improvements in CRM usage, operational processes, and system adoption through continuous training optimization.
- Drove 25% improvement in call quality and sales effectiveness by managing the Sales Skills Excellence initiative, reviewing 10+ calls per professional, with structured feedback and action plans.
- Designed and delivered an 8-day onboarding program, improving efficiency by 28% and accelerating time-to-productivity through structured enablement in product, CRM, and operational processes.
- Achieved a +133% growth in engagement with the design and launch of a Book Club as part of a broader continuous learning strategy, focused on developing key sales skills such as effective habits and dealing with people.
- Fostered peer-to-peer learning, encouraged reading habits, and supported ongoing capability development aligned with business goals for employees.
Global Enterprise Sales Development Representative
AS · Jan 2022 - Jan 2023
- Prospected and acquired enterprise customers through phone calls, LinkedIn, and email, identifying sales opportunities and developing customer outreach strategies for Europe, the United States, and Dubai.
- Mentored and coached junior sales representatives and ops in identifying potential clients and achieving results.
- Created sales pitches, templates, worksheets, and presentations for sales team representatives, as well as innovative sales strategies to meet monthly quota based on successful cases and clients' information.
- Tracked customer interactions and ensured schedules were met in accordance with quarterly goals.
- Developed customer relationships, tracking interactions in different platforms to schedule meetings, presenting the product's value proposition, and maintaining client satisfaction.
- Successfully achieved quarterly sales targets by closing MRR (Monthly Recurring Revenue) SaaS deals of USD 10k () through consultative sales and strong client engagement.
- Converted high-volume outbound activity (30 calls, 60 emails, 40 LinkedIn messages daily) into 1 to 2 qualified meetings per day, totaling 60 to 120 meetings per quarter.
Business Development Representative - Closer
LW · Apr 2021 - Dec 2021
- Managed relationships and negotiations and sales cycle from end to end between the company and affiliate networks in the United States, acquiring new advertisers and creating B2B partnership opportunities with key North American clients.
- Conducted research and competitive monitoring of the US market, identifying opportunities to improve cashback rates and strengthen the company's positioning.
- Supported network growth and performance by editing and updating advertiser information on the website daily.
- Owned a strategic Verizon affiliate partnership, leading marketing placement execution and optimization initiatives that generated USD 1.5K in monthly recurring revenue (MRR).