Victor C.
✨ Newly AddedMedia Buyer Lead, Senior Performance Manager
Compare at US rates $15,000/mo?
AI Experience
Notable Highlight
Served as In-House Media Buyer Lead at a previous company, managing approximately across Meta and Google platforms at 7+ ROAS, with year-over-year ROAS improvements of roughly 100%. Works hands-on with Claude - the AI Experience section above has the examples.
Experience Summary
Senior media buyer with 8+ years in performance marketing, specializing in direct response across Meta Ads and Google Ads for DTC e-commerce, high-ticket education, and retail. Demonstrated track record scaling budgets profitably: 7+ ROAS at multi-seven-figure monthly revenue, 15x spend growth in nine months, and 68% CPL reduction. Built proprietary measurement layers and owned end-to-end campaign optimization for CPA and profitability.
Key Achievements
Owned ~$196K monthly base spend at a previous company; Black Friday peaked at $250K and delivered nearly eight-digit BRL revenue, with ROAS increasing from approximately 3 to above 6 year over year. Sustained 7+ ROAS (May-July 2026) on budgets peaking at R$1M in a single account. Reduced always-on CPL 68% in four months (R$25 to R$8) with lead qualification held flat; operation CPA dropped by more than half. Identified ~R in net profit from staffing weekends instead of pausing scaled campaigns. Built persistent-ID funnel tracking and BigQuery + Meta Marketing API dashboards adopted company-wide. At a previous company, scaled a B2C ecommerce account 15x in nine months (R$10K to R$150K monthly) while maintaining 6+ ROAS, and achieved 40x ROAS on a B2B ecommerce account. Promoted twice at a previous company within six months (freelance consultant to senior buyer to media buyer lead).
Skills
Work Experience
Media Buyer Lead, Senior Performance Manager
a previous company · Sep 2024 - Present
- Joined as a freelancer mid-launch, promoted twice in six months, now lead the paid media team.
- Own end-to-end performance across launch and always-on funnels at multi-seven-figure monthly revenue, running Meta Ads and Google Ads side by side.
- Sustained 7+ ROAS from May to July 2026 on monthly ad budgets that peaked at R$1M (about US$196K) in a single account.
- Doubled Black Friday ROAS year over year on a high-ticket operation, from around 3 to above 6, with revenue approaching eight figures BRL (roughly US$1.9M).
- Cut CPL 68% in four months on the always-on funnel (R$25 to R$8) with the lead qualification rate held flat. Operation CPA dropped by more than half in the same window.
- Pushed back on a request to pause scaled campaigns on weekends, ran the analysis, and surfaced ~R (roughly US$176K) in net profit by staffing weekends instead of going dark.
- Built persistent-ID funnel tracking for cookie-resilient attribution and proprietary BigQuery + Meta Marketing API dashboards, now used company-wide for faster, better-grounded decisions.
- Own naming conventions and campaign organization across the account set, plus campaign trafficking, execution QA and performance reporting to leadership.
Performance Marketing & Client Solutions Manager
CB · Oct 2022 - Oct 2025
- Delivered paid media for the agency's client portfolio under its brand, advising founders and senior stakeholders directly.
- Ran 10+ client accounts simultaneously, then earned full ownership of the agency's largest key account (Supermercado Maná) on the back of consistent results.
- Built a recurring digital launch model for a supermarket chain, adding six-figure incremental monthly revenue to a local retail operation.
- Turned selected promotional dates into roughly 30% of the client's total monthly revenue, demonstrating strong media-to-revenue leverage.
- Scaled a B2C e-commerce's monthly ad investment 15x in nine months (R$10K to R$150K), holding 6+ ROAS and unlocking the operation's first seven-figure revenue month.
- Sustained 40x ROAS on consistent five-figure monthly ad spend in a B2B e-commerce operation.
- Ran Google Ads alongside Meta Ads on nearly every account in the portfolio, matching campaign type to where each business actually converted.
- Ran paid media for a major pharmaceutical brand in parallel, under stricter compliance, tracking and performance constraints.
Senior Paid Media Manager
a previous company · Dec 2022 - Oct 2023
- Owned paid media for enterprise retail and wholesale e-commerce brands inside a previous company's elite key-account program, including Colli & Co., the top-performing account among hundreds of franchises in Brazil.
- Managed paid media operations across a portfolio of 12+ concurrent SMB and mid-market accounts, balancing acquisition, conversion and revenue-driven campaigns across different business models.
Head of Paid Media
GE · Jul 2022 - Jan 2023
- Managed paid media operations across a portfolio of 12+ concurrent SMB and mid-market accounts, balancing acquisition, conversion and revenue-driven campaigns across different business models.
- Mentored the paid media managers, defined best practices and optimization standards, and acted as escalation point for strategic decisions and performance reviews.
Paid Media Manager
IP · Jan 2022 - Feb 2023
- Delivered 12+ consecutive monthly launch cycles over a full year, sustaining the operation's revenue cadence across multiple course products.
Media Buyer
a previous company · Oct 2021 - May 2022
- Ran paid acquisition for a B2B SaaS product, a different motion from e-commerce: top-of-funnel awareness, lead generation in the middle, and conversion into software sales at the bottom, across multiple products and funnels.
- Supported early-stage growth through structured experimentation, creative testing and performance analysis.
Media Buyer
IFA · 2018 - 2021
- Started in marketing by building and running own dropshipping stores, then moved into paid acquisition for local businesses and small to mid-sized companies across multiple cities.
- Managed small budgets with fast feedback loops and direct accountability to the owner.