Olorunfemi C.
Influencer Marketing & Talent Manager
Compare at US rates $18,000/mo?
AI Experience
Notable Highlight
CPG and finance creator lead who managed partnerships with Cadbury/Mondelez, Diageo, GB Foods, First Bank (Asian Banker Award, 1B+ impressions), and Visa/Mastercard. Built and oversaw a 2,000+ creator roster. Works hands-on with Claude and Google Veo - the AI Experience section above has the examples.
Experience Summary
Olorunfemi "Femi" O. is an award-winning Influencer Marketing Manager and Talent Strategist with 10+ years of experience building and executing high-impact campaigns across finance, tech, lifestyle, and digital media in Nigeria, Africa, and international markets. He founded FV, where he manages a 2,000+ creator ecosystem, and is an alumnus of CT, one of the world's leading TikTok influencer agencies. O. collaborated with top-tier agencies and brands including DC, SMP, Publicis, and FBON-strategizing campaigns recognized at the Asian Banker Awards for Best Social Media Engagement in Africa. He is bilingual in English and Spanish and is based in Yucatan, Mexico.
Key Achievements
Built and managed a network of 2,000+ creators across platforms. Drove 4B+ impressions through multi-channel influencer activations at FV. Cut influencer spend 30% via value-based negotiations and longer creator contracts. Co-strategized the Best Social Media Engagement in Africa campaign for FBON, generating 1B+ impressions and a 20% lift in app downloads. Led 75+ influencer campaigns at a previous company with 20% lower campaign cost, 35% engagement lift, and scaled a micro-influencer UGC program 60%. Achieved 20M+ reach on entertainment and lifestyle influencer initiatives at DC; long-term creator deals tied to a 15% CAC reduction and 45% boost in brand engagement. Named LinkedIn Influencer of the Year by Pulse.ng (2021), City People Top 10 Influencer (2018), and Top 17 Influencers in Nigeria by Information Nigeria (2017).
Skills
Tools:
- Upfluence
- Creator IQ
- Meltwater
- BrandMentions
- Hyperauditor
- TikTok Spark / TikTok Shop
- Meta Business Suite
- HubSpot
- Google Analytics
- Semrush
- Zano
Industries:
- Banking and fintech
- payments (Visa, Mastercard)
- CPG and beverages (Diageo, William Lawson, Cadbury/Mondelez, GB Foods)
- consumer electronics
- lifestyle
- African and US/global brand work
Skills:
- Influencer strategy and campaign management
- talent scouting and roster management
- creator briefing and execution
- brand partnership negotiation
- performance reporting and ROI analytics
- UGC programs
- paid social and media-buying integration
- multi-market campaign ops (Nigeria, UK, Canada, US, Mexico)
- Influencer Marketing
- Talent Management
- Social Media Strategy
- Content Creation
- Media Buying
- Negotiation
- Contract Management
- Project Management
- Leadership
- Campaign Strategy and Execution
- Brand Partnerships and Deal Negotiation
- Performance Marketing and ROI Analytics
- Multi-Platform Creator Ecosystems
- UGC Programs
- Paid Social Integration
- Talent Scouting and Roster Management
- TikTok
- YouTube
- X (Twitter)
- Snapchat
- Zano
- Meltwater
- Outreach
- Semrush
- KPI Dashboards
- UGC Management Tools
- Influencer Outreach Platforms
- HubSpot
- Google Analytics
- Crisis Communication
- SEO
- Omni-Channel Campaign Management
- Creator Ambassador Programs
- SOP Development
- Pan-African Market Strategy
Work Experience
Influencer Marketing & Talent Manager
CT · International (Remote) · Aug 2025 - Dec 2025
- Executed multi-platform influencer campaigns across TikTok, Instagram, and YouTube for global brand clients spanning lifestyle, tech, and consumer goods.
- Managed 8 exclusive influencers, overseeing campaign scouting and talent execution of brand campaigns.
- Identified and vetted talent using CT's proprietary frameworks to match brand objectives with brand-safe, high-performing creators.
- Contributed to campaign strategies achieving hundreds of millions of combined views and industry-leading engagement benchmarks.
- Delivered post-campaign analytics reports with actionable insights that informed future creative and budget allocation decisions.
- Managed creator relationships on CT's talent roster, ensuring contractual compliance, content quality, and long-term brand alignment.
- Negotiated creator deals and long-form brand partnership agreements, maximizing creator earnings while protecting brand investment.
- Applied pan-African market expertise to support brand clients seeking reach into Nigerian and sub-Saharan African creator audiences.
- Mentored and supported creators on audience growth strategies, content optimization, and personal brand positioning.
Lead Influencer Marketing Manager & Talent Manager
FV · Lagos, Nigeria / International · Jan 2015 - Present
- Drove 4B+ impressions via multi-channel influencer activations across Instagram, TikTok, YouTube, and Twitter.
- Led campaign strategy and execution across tech, lifestyle, and finance industries for both Nigerian and international brand clients.
- Developed internal SOPs for influencer management and campaign workflows, standardizing operations across the agency.
- Reduced influencer spend by 30% through value-based negotiations and long-term creator contracts, maximizing client ROI.
- Integrated Outreach tools to streamline campaign management and improve reporting efficiency by 50%.
- Built and maintained a diverse network of 2,000+ influencers (macro to nano) across multiple platforms, curated for brand safety and performance.
- Scouted, onboarded, and developed emerging digital talent, guiding creators on monetization strategy, brand positioning, and audience growth.
- Managed and mentored a team of digital marketers and talent coordinators, increasing overall output by 25% YoY.
- Negotiated creator contracts, usage rights, and brand partnership terms across Nigeria, South Africa, Kenya, UK, Canada, and USA.
Influencer & Performance Marketing Expert
FBON · Lagos, Nigeria · Oct 2017 - Present
- Executed award-winning campaigns with 1B+ impressions, including Best Social Media Engagement in Africa (Asian Banker Awards).
- Led influencer integrations for digital product campaigns, resulting in a 20% boost in app downloads.
- Delivered quarterly performance insights and campaign analytics that guided executive decision-making and product launches.
- Managed UGC-driven campaigns aligned with brand tone, delivering consistent engagement growth across social platforms.
- Launched creator ambassador programs driving a 30% increase in campaign retention through long-term influencer relationships.
- Identified, onboarded, and managed a curated pool of brand ambassadors across lifestyle, finance, and tech verticals.
- Negotiated ambassador contracts and managed deliverables, ensuring brand consistency and compliance across all creator content.
Influencer Marketing Consultant
SMP · Lagos, Nigeria · Oct 2017 - Present
- Orchestrated 75+ influencer campaigns across B2C verticals, reducing campaign costs by 20% and boosting overall ROI.
- Drove a 35% increase in engagement through platform-specific content strategies and creator-led storytelling.
- Led cross-functional collaborations ensuring strategic alignment across media, content, and paid teams.
- Scaled a micro-influencer UGC program by 60%, directly supporting multiple product sell-outs for key clients.
- Used Influencer Outreach tools to identify top creators, build talent pipelines, and streamline influencer relationship management.
- Managed ongoing creator relationships across campaigns, ensuring content quality, deadline adherence, and contractual compliance.
Influencer Marketing Manager
DC · Lagos, Nigeria · May 2017 - Oct 2022
- Planned and led influencer initiatives delivering 20M+ reach across entertainment and lifestyle campaigns.
- Executed omni-channel campaigns in sync with creative and analytics teams, ensuring cohesive brand storytelling across all touchpoints.
- Optimized influencer performance using KPI-driven dashboards and agile content adjustments, boosting brand engagement by 45%.
- Negotiated long-term creator deals increasing content retention and lowering customer acquisition cost (CAC) by 15%.
- Managed creator briefings, content approvals, and talent communications, maintaining strong relationships with macro and micro-influencer partners.
- Collaborated on branded content development with creator talent, driving measurable engagement uplift for Dentsu's key brand accounts.