Monica P.
Senior Conversion Rate Optimization Manager
Compare at US rates $22,500/mo?
AI Experience
Notable Highlight
Brought 7 years of CRO and experimentation experience across 100+ DTC brands, with $1M+ in cumulative revenue impact. Executed multiple experiments that produced measurable CVR and incremental revenue gains. Demonstrated strong Shopify Plus expertise across the full ecommerce journey, including PDPs, landing pages, cart flows, offers, upsells, cross-sells, and subscription journeys. Proficient with VWO, Optimizely, Convert, GA4, heatmaps, and session recordings. Works hands-on with Claude, ChatGPT and AI Agents - the AI Experience section above has the examples.
Experience Summary
Senior CRO and experimentation specialist with 7 years of experience optimizing ecommerce and SaaS purchase journeys across 100+ brands, including DTC brands in nutrition, wellness, skincare, fashion, and lifestyle. Owned end-to-end CRO programs covering hypothesis development, research, prioritization, A/B testing, analysis, reporting, and iteration, generating $1M+ in cumulative revenue growth with consistent improvements in conversion and revenue performance. Worked extensively with Shopify Plus, optimizing PDPs, landing pages, navigation, cart flows, campaign funnels, offers, upsells, cross-sells, and subscription journeys. Combined quantitative analysis through GA4, funnel data, and revenue metrics with qualitative research from session recordings, heatmaps, surveys, usability testing, and customer feedback to identify and prioritize high-impact opportunities. Worked directly with testing platforms including VWO, Optimizely, Convert, and Dynamic Yield, using structured experimentation frameworks such as ICE to prioritize hypotheses and targeting 90-95% statistical confidence when traffic allows. Comfortable overseeing Shopify implementations with developers and personally handling straightforward Shopify changes, landing-page and funnel setup, and CRO-related applications. DTC experience includes nutrition brands such as Bloom Nutrition.
Key Achievements
- Contributed to $1M+ in cumulative revenue growth through conversion rate optimization and experimentation across product detail pages, landing pages, navigation, cart flows, campaign funnels, and subscription journeys.
- Generated $40,066 in incremental revenue from a product detail page experiment for Coolina, producing a 10.44% conversion-rate lift.
- Delivered $32,622 in incremental revenue through a social-proof experiment, achieving a 5.72% conversion-rate lift.
- Achieved a 9.68% increase in conversion rate and 2.07% increase in product-page visits through a mobile navigation redesign.
- Consistently delivered 5-10% quarterly conversion lifts and approximately $100K-$150K in revenue uplift per brand per quarter.
- Led conversion rate optimization and landing-page optimization across four core direct-to-consumer brands, aligning paid acquisition messaging, landing pages, promotions, and onsite experiences.
- Optimized product detail pages, curated sets, gifting flows, mobile experiences, cart journeys, offers, upsells, cross-sells, and subscription signup experiences across 35+ direct-to-consumer brands.
- Used an ICE prioritization framework to build experimentation roadmaps and prioritize opportunities based on expected business impact.
- Built custom Claude agents to automate recurring research tasks, including review mining and SaaS user-path analysis, using outputs to accelerate hypothesis generation, copy recommendations, and development recommendations.
Skills
Work Experience
Senior Conversion Rate Optimization Manager
a previous company · Jan 2024 - Jan 2026
- Owned CRO and landing-page optimization for four core DTC brands, with end-to-end responsibility across campaign funnels, landing pages and conversion flows.
- Led CRO for Coolina in year two, aligning paid-traffic intent, campaign messaging and on-site experience across promotions and seasonal sales.
- Used behavioral and qualitative data to identify friction, shape hypotheses and guide rapid design/test iterations.
- Partnered with marketing, design and testing teams to improve message match, clarity, conversion performance and landing-page effectiveness.
- Published and managed test variants and content updates directly, running experiments end-to-end without engineering dependency.
CRO / Experimentation Lead
FCC · 2023 - Present
- Delivered CRO audits for Remy & Roo, Zoyava, FastTrack VIP, Normandy Knives, Navy Professional and LA Airsoft, identifying conversion friction and prioritizing optimization opportunities.
- Audited landing pages, PDPs, navigation, cart and mobile experiences, translating heuristic and behavioral findings into prioritized CRO recommendations and experimentation opportunities.
- Led experimentation across lifestyle, wellness, skincare, fashion, technology and nutrition brands including True Classic, Dossier, Hairburst, Mokobara, Deconstruct and Bloom Nutrition.
- Built A/B testing calendars and optimized PDPs, curated sets, gifting flows, mobile experiences and cart journeys.
- Translated PostHog, Clarity and Hotjar session data into high-impact hypotheses and measurable CVR/AOV improvements.
- Worked cross-functionally with growth, design and product teams to prioritize and ship insight-driven experiments.
UX Researcher
AD · Oct 2022 - Jun 2023
- Led qualitative and quantitative user research for ecommerce clients to uncover customer needs, friction and opportunity areas.
- Conducted usability testing, interviews, persona development and journey analysis, translating findings into actionable recommendations.
- Guided cross-functional teams through research and used Figma to create wireframes and interface recommendations aligned with user and business needs.
Website Optimization Consultant
WV · Mar 2021 - Sep 2022
- Managed client portfolios and delivered end-to-end conversion optimization consulting through A/B testing and structured experimentation.
- Analyzed web analytics, heatmaps, scroll maps, session recordings and surveys to identify funnel and usability opportunities.
- Used Google Analytics and GTM for research, developed optimization hypotheses and led projects spanning landing pages, forms and feature enhancements.
- Collaborated through JIRA and Asana and produced business-facing reports communicating test insights and outcomes.
Senior Conversion Strategist
a previous company · Apr 2020 - Jan 2021
- Combined qualitative research and Google Analytics data to understand user behavior and deliver data-driven recommendations.
- Built web-analytics frameworks around key KPIs and conversion points, monitored funnel congestion and usability issues and maintained site optimization programs.
- Applied an iterative hypothesize-design-test-measure-optimize process and converted experiment results into new test ideas and implementation recommendations.
Client Success Manager
CC · Apr 2019 - Mar 2020
- Handled 14 projects across product/project management, client communication and ecommerce optimization.
- Reviewed website analytics and CRO recommendations, aligned stakeholders and collaborated with design/development teams to move A/B tests from concept through build.
- Built client relationships through weekly calls and workshops while supporting SaaS subscription growth.
Account Manager
BACC · Dec 2018 - Mar 2019
- Evaluated website analytics and heuristic findings to identify opportunities and craft data-backed A/B testing hypotheses.
- Planned, conducted and analyzed user research and interpreted experiment results to assess conversion and ROI impact.