Ferheen B.

Ferheen is a Partnerships and Influencer Marketing professional with 3+ years of experience in traffic acquisition, brand collaborations, influencer campaigns, e-commerce, and competitive research. Her background is strongly focused on DTC and e-commerce, with experience supporting major consumer brands and driving traffic and awareness through partnerships, influencers, and monetized digital channels.

At WP, Ferheen worked as a Partnerships Manager, managing traffic partners across platforms including Pinterest, Twitter, and Facebook. Her responsibilities encompassed traffic acquisition, brand collaborations, creative partnerships, and development of monetized channels. She worked with internal AI and proprietary partner systems to support brand and social research.

Prior to WP, Ferheen spent approximately two years at a previous company, an e-commerce agency, managing influencer campaigns designed to drive traffic to Amazon. She worked across multiple LG accounts, including LG Beauty, LG House and Home, and LG Luxury, and was promoted to Team Lead based on her performance.

Earlier in her career, Ferheen worked as a Brand Analyst for a Singapore-based agency on an independent contractor basis. In this role, she conducted competitive research and prepared reports to support brand rollouts and branding campaigns. This provided her with a strong foundation in market research, competitor analysis, and brand positioning strategy.

Platforms & Tools

• •Amazon Seller Central
• •Modash
• •Pinterest
• •Twitter
• •Facebook
• •Internal AI Research Systems
• •Proprietary Partner Hubs

• •Supported the US launch of a Korean LG toothpaste brand through an influencer-led campaign strategy.
• •Repositioned the toothpaste brand for the US audience by addressing perceptions of its traditional brand name via influencer marketing.
• •Drove product sell-out results, earning promotion to Team Lead for LG influencer campaigns.
• •Managed influencer campaigns across LG Beauty, LG House and Home, and LG Luxury.
• •Built expertise in Amazon traffic acquisition, leveraging influencer campaigns to drive e-commerce conversions.
• •Advanced from campaign management to team leadership, taking on expanded responsibility within influencer marketing.
• •Managed traffic partnerships and monetized channels across multiple social platforms at WP.
• •Developed proficiency in brand collaborations and creative partnerships, integrating partnership management with traffic acquisition.
• •Conducted competitive research and brand analysis, producing reports to inform branding campaigns and market rollouts.