Fernanda S.
Influencer Marketing Manager & Team Lead
Compare at US rates $12,000/mo?
AI Experience
Notable Highlight
Scaled DTC influencer program to 1,200+ creators, drove BRL 5.83M in revenue (+201% YoY), and developed custom AI tools in Claude for campaign performance tracking. Works hands-on with ChatGPT and Gemini - the AI Experience section above has the examples.
Experience Summary
Fernanda led the influencer marketing department at TU (Grupo a previous company) in Brazil, managing a paid-partnership seeding pipeline of 30-60 creators per month and an affiliate program scaled to over 1,200 creators. She developed deep operational expertise in creator sourcing, personalized outreach, sizing and preference collection, shipment tracking, post deadline enforcement, and ROI calculation for gifted campaigns across apparel and fashion sectors.
Key Achievements
Fernanda grew TU's combined influencer-driven revenue by 201% year-over-year in 2026, reaching BRL 5.83M, and scaled the paid-partnership channel from BRL 182K to a peak of BRL 1.96M in monthly revenue. At La Bella Mafia, she executed seeding for over 40 campaigns, generating up to 40 seedings in a single day, and built a customized AI workflow within Claude to automatically ingest influencer profiles and output campaign engagement metrics for her team.
Skills
Brings hands-on experience across Creator Seeding and Gifting Operations, High-Volume Outreach, Creator Pipeline Management, Fashion and Apparel Vertical Experience (La Bella Mafia, Toda Up), Custom Inbazz CRM and Advanced Excel Tracking and Paid-Partner and Affiliate Management. Also works across Performance Tracking and Coupon ROI Analysis, Claude (Prompted AI Metrics Reader), Gemini, ChatGPT, WhatsApp Community Management and TikTok and Instagram Operations.
Work Experience
Influencer Marketing Manager & Team Lead
TUB · Florianópolis, Brazil · May 2026 - Aug 2026
- Promoted to formally lead the influencer marketing function, taking full ownership of creator strategy and seeding operations, with direct P&L accountability.
- Grew combined influencer-driven revenue 201% year over year across the first 7 months of 2026 (BRL 5.83M vs. BRL 1.94M).
Influencer Marketing Manager
TUB · Florianópolis, Brazil · Sep 2024 - Apr 2026
- Owned the full seeding and gifting process for a paid-partnership program (30-40 active creators/month, peaking at 60 during Black Friday campaigns): researched and identified relevant creators across Instagram and TikTok, conducted personalized outreach, coordinated product gifting and shipment details, and tracked responses and content delivery.
- Tracked each creator's shipment (size/color/style preferences, address, delivery confirmation) through direct follow-up, flagged and resolved delays, and monitored a unique coupon code per creator to measure real sales impact and validate audience-brand fit beyond follower count.
- Built and scaled a commission-based affiliate program from scratch to a peak of 1,200 active creators, evaluating creators on content quality, audience fit, and engagement before onboarding.
- Took the paid-partnership channel from BRL 182K (Jan 2025) to an all-time high of BRL 1.96M in combined monthly revenue (Nov 2025).
- For every new product launch, ran a dedicated seeding wave outside the existing creator bases, spanning nano to mega-influencers (up to millions of followers), to drive a high volume of launch content and test new creator relationships via coupon-tracked sales before deciding on further investment.
- Ran weekly incentive campaigns for the affiliate base, each tied to a specific commercial goal (clearing slow-moving stock, a seasonal moment, or building a content library for a future push), and used high-volume TikTok seeding strategically to improve product discoverability in TikTok search.
- Maintained accurate creator databases and gifting/campaign trackers (Inbazz, built and standardized from scratch) to manage a large, growing creator base without losing personalization or dropping follow-ups.
Talent Agent
CT · Remote · Sep 2025 - Apr 2026
- Coached early-stage creators on content and profile positioning to help them become more attractive to brand partnerships, including gifting-based collaborations.
Marketing Manager
CFHC · Florianópolis, Brazil · Jun 2023 - Aug 2024
- Managed relationships with influencers and public figures, from outreach and vetting to hosting them and overseeing the full experience.
Marketing Strategist
a previous company · Remote · Jun 2022 - Jun 2023
- Diagnosed client needs during onboarding and translated them into social-media-focused marketing strategy.
Branding Coordinator
a previous company · Florianópolis, Brazil · May 2021 - Jul 2022
- Owned end-to-end influencer seeding for new product drops released roughly every two weeks: researched and identified relevant creators through competitor and audience research alongside profiles specified by leadership, submitted curated lists for approval, and reached out personally via the brand's official Instagram account for a stronger response rate, routing to agencies or email when a creator's bio signaled that preference.
- Planned each seeding package end to end, from box and product selection to card design and messaging, and tracked results in a dedicated spreadsheet covering creators seeded, platforms, and content delivered (Stories, Feed, Reels, TikTok unboxings), confirming posts via tag notifications and manual profile checks.
- Executed 40+ campaigns across both the a previous company and Lamafia brands, coordinating influencer press kits, in-studio and on-location shoots, and collection-launch events for representatives and retailers nationwide.
Marketing Assistant
a previous company · Florianópolis, Brazil · Oct 2020 - Apr 2021
- Owned end-to-end influencer seeding for new product drops released roughly every two weeks: researched and identified relevant creators through competitor and audience research alongside profiles specified by leadership, submitted curated lists for approval, and reached out personally via the brand's official Instagram account for a stronger response rate, routing to agencies or email when a creator's bio signaled that preference.
- Planned each seeding package end to end, from box and product selection to card design and messaging, and tracked results in a dedicated spreadsheet covering creators seeded, platforms, and content delivered (Stories, Feed, Reels, TikTok unboxings), confirming posts via tag notifications and manual profile checks.
- Executed 40+ campaigns across both the a previous company and Lamafia brands, coordinating influencer press kits, in-studio and on-location shoots, and collection-launch events for representatives and retailers nationwide.
Paid Media Manager
a previous company · Remote · Aug 2019 - Oct 2020
- Managed paid social (Meta) and search/shopping (Google Ads) campaigns across 24 brands.
- Drove BRL 1.4M in combined ad spend to BRL 19M in attributed revenue across both channels, achieving a blended ROAS of approximately 14x.