Ahmed A.

Ahmed is an email and SMS marketing specialist with approximately 2.5 years of experience in ecommerce email and lifecycle marketing, focused on Klaviyo and Shopify. As marketing lead for email, SMS, and retention at a fast-growing UK direct-to-consumer subscription drinks brand, he owned the channel end to end. He planned the promotional calendar, built offers and discounts in Shopify, created dedicated landing pages for each campaign, designed emails in Figma, set up campaigns and automated flows in Klaviyo, QA'd every send, and reported weekly to the founder on results and next steps. He built the brand's Klaviyo program from scratch, covering welcome, abandoned cart, browse abandonment, post-purchase, win-back, replenishment, and subscription journeys (renewal, cancellation prevention, dunning) through Recharge, and managed SMS and WhatsApp alongside email. He also supported US ecommerce brands on campaigns, newsletters, flows, and pop-up forms, including a full flow build for an established US gifting brand. He was comfortable in Shopify's app ecosystem and used Liquid for campaign landing pages.

Built a brand's email program from zero to approximately 15% of total monthly revenue, growing the subscriber list from 0 to 20,000+. Raised deliverability from 50% to 85% and open rates from 36% to 56% through domain authentication, list hygiene, and engagement-based sending. Tested subscription offers that lifted take rate from the 20s to 40%+, peaking at 60%. Cut subscriber churn from 32% to 18% with lifecycle flows, incentives, and Recharge automations. Lifted average order value from approximately £38 to £60+ with a bundle builder. Nearly doubled pop-up submit rate from 11% to 20% by refining the offer and adding a short brand quiz. Generated approximately $47K in 3.5 months for an established US ecommerce brand by building and optimizing its full flow suite (welcome, checkout, cart, browse and product abandonment, win-back, post-purchase). Ran a Black Friday campaign end to end, including paid social traffic, a dedicated landing page, a custom pop-up, and offer flows, generating $4K+ for an early-stage brand.

Tools:

• •Klaviyo (email, SMS, WhatsApp) Shopify
• •Recharge Figma
• •Canva GA4
• •Triple Whale
• •Hotjar
• •Intelligems ManyChat
• •Zapier
• •Airtable Claude Code
• •ChatGPT

Higgsfield Industries:

• •DTC ecommerce Food and beverage (subscription) Consumer gifting and toys SaaS Skills: Lifecycle and retention strategy Email and SMS campaign calendar planning and execution Automated flow building
• •including subscription journeys Pop-up form strategy and A/B testing Segmentation and deliverability (SPF, DKIM, DMARC, list hygiene, sunset logic) Offer and discount setup
• •campaign landing pages Email design Pre-send QA Churn reduction and subscription growth Performance reporting to leadership