Alejandra G.

Alejandra Gutierrez is a social media and digital marketing professional based in Medellín, Colombia, with 12 years of experience in social communications, branding, PR, digital marketing, and social media. She has spent the last 8 years focused primarily on social media across industries including plastic surgery, restaurants, gyms, dentistry, finance and tax startups, personal brands, and franchise-based businesses. She founded and sold two companies, gaining strong exposure to brand-building and commercial strategy. In her current role supporting a CEO's personal brand, Alejandra built the social media function from scratch. Her work included creating content planning structure, strengthening the brand's LinkedIn presence, and building channel strategies for Instagram, TikTok, X, and Threads. She specializes in organizing existing business content, then repurposing and adapting it to feel native to each platform rather than duplicated. She uses Sprout Social for scheduling and social listening, and Notion for planning and organization. She emphasizes understanding audience behavior on each platform and tailoring content accordingly, and prioritizes organic growth over paid or manufactured influencer strategies. For campaign performance, Alejandra highlighted a successful two-week pre-event campaign for a conference at her current company. Operating in a niche investment-related space, the challenge was communicating a complex value proposition to the right audience. The campaign drove strong early conversion and contributed to the event's overall success. In a previous role, she managed content across 200 franchise locations in the US and created an ambassador program based on real customers rather than traditional paid influencers. This approach generated new customers, strengthened brand trust, and continues to be used by the company today. She managed 30+ accounts simultaneously during her agency experience across multiple industries, gaining exposure to varied brand voices, priorities, and content needs. She is highly organized and process-driven, particularly in managing content calendars, platform planning, and maintaining consistency across channels.

At NO, she created and managed social media calendars and content for four company brands and oversaw Facebook account management for 200+ franchises. At DR, she simultaneously handled content creation and community management for over 24 client accounts. At ETOR, she built the entire Communications Department from scratch, redesigned the brand, and developed and translated the full company website without machine translation tools. As Co-Founder of CE, she opened national and international commercial markets, and at BMDG she launched the brand's first franchise and first store in Colombia.