Nicholas S.

Experience Summary

5 years of experience across Meta, TikTok, and Snapchat advertising, with the majority of experience heavily focused on Meta. Previously worked directly with MI as a Client Solutions representative advising multinational advertisers on media planning, platform adoption, troubleshooting, and campaign optimization for large-scale Meta budgets. Later transitioned into a fully hands-on execution role within a Romanian-based agency managing mostly US-based DTC/eCommerce brands across beauty, skincare, wellness, apparel, jewelry, and retail industries. Strong experience owning Meta accounts end-to-end, including campaign setup, account audits, budget planning, audience segmentation, reporting, optimization, creative testing, scaling, and funnel structuring. During regular months, he managed approximately K–K/month in Meta spend, while during BFCM periods he handled over M/month in Meta spend, with daily budgets ranging between K–K/day.

Key Achievements

Successfully helped scale a US-based jewelry brand (“Gabriel & Co”) from relying primarily on offline retail sales into a profitable online DTC Meta acquisition model. Identified friction points preventing users from purchasing expensive jewelry online and implemented a segmented funnel strategy targeting both high-intent online buyers and store appointment bookings. Worked closely with merchandising teams to identify products more suitable for online purchases, such as earrings and necklaces that required less sizing friction. Developed separate Meta funnel strategies for: * Store appointment scheduling * Online purchases * Product-specific campaigns Implemented extensive landing page testing between collection pages and product detail pages to improve conversion rates. Initially started with approximately K–K/month in spend and eventually scaled the account to approximately K/month during Black Friday and K/month in December while maintaining profitable ROAS growth over time.

Skills

Work Experience