Beverly P.

Influencer Marketing Manager / Influencer Partnerships Manager

Philippines13+ years experienceAvailable in 1 month$6,000/mo

Compare at US rates $18,000/mo?

Notable Highlight

Scaled SHEIN MY campaigns to 150+ influencers and 500+ content pieces, generating millions of reach while maintaining strong engagement rates across Southeast Asia.

Experience Summary

Beverly is a talent and influencer operations specialist with strong experience leading end-to-end creator and influencer campaigns for both agencies and brands. Her responsibilities span the complete partnership lifecycle, including identifying and sourcing talent, onboarding creators, negotiating contracts, establishing KPIs, managing compliance, and maintaining relationships through campaign execution.

Beverly has directly closed partnerships with Philippines-based celebrities and mega influencers with more than 1 million followers, with experience also reaching US-based audiences. Importantly, she has been directly responsible for closing these partnerships rather than operating solely in a supporting capacity. Her industry experience includes beauty, wellness, apparel, health, mobility, and senior-related campaigns, making her particularly relevant for brands seeking high-level talent partnerships and creator networks.

Industry Experience

Beauty
Wellness
Apparel
Health
Mobility
Senior-focused Products & Services
Influencer & Creator Marketing

Key Achievements

Personally closed partnerships with celebrities and mega influencers with 1M+ followers, demonstrating direct deal-making and relationship management experience.
Led end-to-end influencer campaigns, managing sourcing, onboarding, contracts, KPIs, compliance, and campaign execution.

Established influencer partnerships for global beauty and wellness brands, connecting brands with relevant high-profile creators.

Managed creators and talent involved in campaigns addressing health, mobility, and senior-related issues, demonstrating experience with specialized and sensitive audience segments.

Worked across both agency and brand environments, providing a broad understanding of influencer campaign execution and client requirements.
Collaborated closely with content, sales, and production teams to ensure influencer partnerships translated into successful campaign delivery.
Built and managed relationships with high-profile talent while remaining directly involved in negotiations and deal closures.

Skills

Influencer MarketingTalent PartnershipsCelebrity PartnershipsCreator PartnershipsInfluencer SourcingTalent AcquisitionContract NegotiationDeal ClosingCreator OnboardingCampaign ManagementKPI Setting & ManagementInfluencer ComplianceRelationship ManagementCreator OperationsCampaign StrategyCross-Functional CollaborationTeam LeadershipAnalytics & Performance TrackingInfluencer Relationship ManagementCreator RecruitmentTalent ManagementBrand PartnershipsPartnership DevelopmentAffiliate MarketingUGC StrategyCreator BriefingCampaign ExecutionCampaign OptimizationPerformance ReportingROI AnalysisBudget ManagementNegotiationContract ManagementVendor ManagementStakeholder ManagementAudience EngagementContent StrategySocial Media MarketingSocial CommerceCreator ActivationInfluencer RetentionCampaign MeasurementData-Driven Decision MakingCommunity ManagementBrand AmbassadorshipPartnership StrategyRevenue Growth.

Work Experience

Affiliate Growth Manager

IA · Jul 2026 - Present

Drive strategic affiliate partnerships and client-facing growth plans across brands, aligning affiliate, marketing, store management, livestream, content, and other growth channels.
Serve as a primary point of contact for affiliate, influencer, and strategic partner discussions, including strategy calls, Quarterly Business Reviews, commission structures, hybrid deals, and exclusive placements.
Analyze daily and weekly affiliate performance across commission, ROAS, AOV, ABS, conversion rate, and related metrics, translating data into action plans, incentives, tiered commissions, and repeatable growth loops beyond BAU.

Digital Growth Manager - Southeast Asia

LF · Mar 2026 - Jun 2026

Develop and lead an influencer-led 360 digital marketing plan for LF's Philippine corridor and diaspora markets across the UK, Canada, Europe, and U.S., aligning creator strategy with sign-ups, first transfers, and CAC-focused growth.
Scale creator and influencer networks by sourcing, onboarding, and managing diaspora and PH-based creators across nano, micro, mid-tier, and macro levels.
Support paid acquisition across TikTok, Meta, Google, and YouTube by developing UGC briefs, corridor-specific messaging, creative angles, and a performance marketing creative bank.
Develop growth partnership, community seeding, PR, and online partnership concepts to support regional corridor expansion, trust-building, referral momentum, and conversion readiness.
Onboard 50 creators, deliver 74 live posts, book 108 content assets, and manage 3 agencies during a Q2 creator-led growth launch.
Build and maintain influencer pipeline, budget expense tracker, weekly acquisition tracker, promo-code tracking, compliance/content review workflows, and performance reporting systems.
Collaborate with Growth, Performance Marketing, Compliance, IT, and agency partners to manage creator sourcing, briefing, content review, live-post tracking, reporting, and workflow improvements.

Partnership Development Account Manager - Regional

SD · Aug 2022 - Mar 2026

Lead publisher and influencer acquisition, campaign strategy, implementation, and account management across the Philippines, APAC, and global markets.
Manage relationships with influencers, media partners, and third-party agencies for campaign and promotional collaborations.
Research, profile, and shortlist KOLs across multiple digital platforms based on brand fit, audience alignment, and campaign requirements.
Negotiate campaign rates and partnership terms, ensuring commercially viable and mutually beneficial agreements.
Execute end-to-end influencer campaigns, including briefing, product coordination, timeline management, draft review, follow-ups, and content monitoring.
Track campaign performance and content insights, implementing solutions to help ensure KPI achievement.
Serve as a key client contact, providing regular updates, performance reports, strategic recommendations, and issue resolution support.
Build long-term client and brand relationships by aligning campaign delivery with business objectives and market trends.
Guide junior team members and oversee campaign execution across various markets to ensure smooth implementation and strong stakeholder support.

Influencer Relations Lead

DZ · Feb 2021 - Jul 2022

Lead influencer marketing initiatives across multiple e-commerce brands, focusing on creator partnerships, campaign performance, and scalable revenue-driven content programs.
Build and manage influencer pipelines across global markets, negotiating rates and partnership terms to deliver strong ROI for multiple brands.
Serve as a key decision-maker in evaluating and selecting creator partners, ensuring strong brand fit, content quality, and revenue potential.
Develop and strengthen relationships with influencers, affiliates, and external partners to drive engagement, sales, and long-term collaboration.
Establish the influencer relations function from the ground up, building team processes, structures, and workflow systems to improve efficiency and campaign execution.
Hire, build, and mentor team members from the ground up, guiding them in influencer outreach, negotiation, execution, and performance-focused thinking.
Monitor campaign and content performance, identifying winning creatives and optimizing creator strategies based on ad and revenue performance.
Work cross-functionally with internal teams to maximize the use of influencer-generated content across broader marketing initiatives.
Recruit and onboard affiliate partners to strengthen the customer journey and contribute to sales growth.

Digital Content Media Consultant

a previous company · May 2018 - Feb 2021

Manage digital content media partnerships and social media growth for the Philippine market, supporting brand visibility, online reputation, and campaign performance for a global beauty and wellness brand.
Establish and manage digital content media partnerships with websites, influencers, and other media channels to maximize content distribution and brand exposure.
Oversee cost-effective paid content placements and PR opportunities, ensuring strong visibility and positive brand impact in the local market.
Collaborate with global and regional teams to execute digital campaigns, monitor performance, and optimize content formats based on market trends and results.
Track, record, and evaluate campaign and placement performance, contributing to more unified reporting and data collection practices.
Review partner-delivered content before publishing to ensure quality, consistency, and brand alignment.
Manage follow-ups with partners and stakeholders to ensure timely delivery of content and campaign assets.
Grow the local Philippine Instagram account through user-generated content, giveaway collaborations, influencer partnerships, and active community engagement.
Strengthen the brand's digital presence in the Philippines through content amplification, social media growth, and digital PR support.

Digital Marketer | Copywriter

a previous company · Mar 2017 - Apr 2018

Manage Facebook and Instagram content calendars, promotions, contests, and community engagement.
Partner with regional micro-influencers to support local brand-building efforts.
Maintain website content accuracy and update online information regularly.
Write advertising copy for social media and digital campaigns based on product angles and campaign objectives.
Execute Facebook ad campaigns, monitor spend versus budget, and prepare monthly performance reports.

PR & Media Specialist

AHI · Aug 2016 - Feb 2017

Support integrated PR and media initiatives to strengthen brand visibility and public awareness.
Plan publicity strategies and PR campaigns aligned with marketing objectives.
Develop PR story angles and distribute press releases to media contacts.
Manage media inquiries and maintain relationships with print and digital media.
Organize promotional events including press conferences, open days, exhibitions, tours, and visits.
Monitor media coverage and industry news to track visibility and identify new publicity opportunities.
Work with bloggers, influencers, and sponsorship partners to enhance awareness and drive sales.

Manager - Events, PR & Advertising

a previous company · Jul 2015 - May 2016

Lead third-party agency coordination and manage events, PR, and advertising requirements for the company.
Oversee external agency deliverables for events, PR, and advertising campaigns.
Manage creative requirements from request to revision, approval, and delivery.
Ensure quality and compliance of produced materials and campaign outputs.
Supervise onsite activations including events, press conferences, and press tours.
Maintain media relationships and sponsorship visibility across brand activities.
Manage workflow within the Events and Advertising section and support coordination across departments.

Marketing Officer

a previous company · May 2014 - Jul 2015

Support marketing initiatives for property sales, leasing, and event promotions.
Assist in marketing execution including flyers, telemarketing, blast emails, and market research.
Handle inquiries related to leasing, sales, and events.
Build and maintain relationships with tenants, clients, and partners.
Support social and marketing events to promote a previous company City.
Assist in the conceptualization and preparation of marketing collaterals and event materials.

Event Marketing Staff

YMP · Jun 2013 - Mar 2014

Handle event conceptualization, planning, activation, and post-event evaluation.
Plan and implement events and CSR activities based on company goals and marketing requirements.
Coordinate with internal teams and departments to ensure smooth project delivery.
Prepare updates and evaluation reports for ongoing and completed activities.

PR & Media Staff

YMP · Feb 2012 - Jun 2013

Support media relations, content development, and publicity execution for products, events, and special campaigns.
Write and distribute press releases, web content, catalogues, and communication materials.
Organize press conferences, exhibitions, and press tours for media and stakeholders.
Manage media invitations, media coverage coordination, and ongoing press relationships.
Support media planning and buying for events, campaigns, and announcements.
Prepare campaign updates and monthly status reports.

Client Coordinator

MII · Jun 2011 - Jan 2012

Serve as liaison between clients and operations teams to ensure smooth project communication and delivery.
Provide clients with daily project updates and manage feedback flow to operations teams.
Monitor project progress and ensure timely completion and delivery.