Beverly P.

Influencer Marketing Manager / Influencer Partnerships Manager

Philippines13+ years experience$6,000/mo

Notable Highlight

Scaled SHEIN MY campaigns to 150+ influencers and 500+ content pieces, generating millions of reach while maintaining strong engagement rates across Southeast Asia.

Experience Summary

Digital PR and influencer marketing specialist with 13+ years in traditional PR, social media management, and creator relations. Managed large-scale influencer campaigns across Southeast Asia, built KOL networks, and drove measurable reach and engagement for beauty, tech, and e-commerce brands.

Key Achievements

Managed a global influencer campaign over two years involving 150+ influencers and producing 500+ pieces of content, achieving millions of views, strong brand visibility, and high revenue impact. Met 100% of client KPIs while driving influencer renewals and long-term partnerships through strategic relationship management and performance optimization. Built and scaled influencer and affiliate programs including gifting, seeding, and ambassador initiatives that expanded campaign reach and strengthened brand engagement.

Skills

Influencer MarketingKOL RelationsCampaign ManagementSocial Media ManagementFacebook AdsContent StrategyDigital PRMedia Planning & BuyingCopywritingProject ManagementBrand ManagementEvent PlanningPress RelationsSocial Media AdvertisingCommunity Management

Work Experience

Partnership Development Account Manager

SD · August 2022 – Present

Manage communications and build relationships with media, KOL, and third-party agencies for collaboration on various campaigns and promotions.
Research and identify KOL across multiple digital platforms to build powerful brand experiences.
Develop a list of suitable influencers based on brand criteria by utilizing third-party tools, reaching out to them, and obtaining necessary information such as rates, age, and preferences for profiling purposes.
Formulate inquiries to the Business Development team to clarify the accuracy of information to be disseminated to influencers.
Negotiate costs appropriately to ensure mutually beneficial agreements.
Implement engagement campaigns by liaising and coordinating with KOLs about their requirements, timeline, and deliverables.
Collaborate with team members to initiate and execute different promotional campaigns.
Liaise with brand to ensure timely delivery of products to influencers.
Examine briefs thoroughly to ensure influencers can follow messaging and visual requirements accordingly.
Conduct frequent follow-ups with influencers to ensure timely draft submissions.
Check drafts and request revisions prior to submission for brand review to lessen feedback.
Record all content posted on implementation sheets for easy monitoring.
Obtain content insights of each published piece and record accordingly.
Guarantee achievement of KPI set by brand by brainstorming and implementing measures and solutions.
Process payments for each influencer according to agreed terms.
Develop strong and trust-based relationships with clients, acting as the primary point of contact.
Handle day-to-day management of client accounts, including tracking and managing account activity, overseeing projects, and providing regular updates and reports.
Provide strategic guidance and tailor solutions to specific client needs.
Track and analyze campaign performance metrics, assess progress, identify areas for improvement, and implement strategies to maximize client success.
Stay up to date with industry trends, market changes, and competitor activities, providing valuable insights and recommendations to clients.
Guide junior team members in executing campaigns under Malaysia and Philippine markets.
Oversee the entire process and correspondences to guarantee that influencers and brand are well-catered and responsive.

Influencer Relations Lead

a previous company · .ZERO, February 2021 to July 2022

Identify and liaise with relevant influencers, negotiating fair rates for content and ensuring relevant agreements are in place to deliver solid ROI for brands.
Serve as a "gatekeeper" for all influencer partnerships globally, acting as a brand steward in evaluating and strategically selecting influencer partners to promote brands.
Create meaningful relationships with online influencers to deliver above and beyond content and engagement to generate revenue across brands.
Foster and maintain productive and influential client relationships.
Identify solutions and work with teams and independently to drive client success and grow relationships.
Establish and manage the influencer relations team or department.
Continuously improve processes to ensure utmost productivity and efficiency of workflows.
Mentor team members in the processes of influencers outreach and negotiation.
Monitor all influencer campaigns and evaluate performance of all published content.
Ensure creation of quality content by influencers.
Devise strategies for effective selection and outreach of suitable influencers.
Foster great relationships with other departments to ensure and optimize the usage of content produced by influencers.
Constantly seek new trends in influencer marketing and apply accordingly.
Drive team members to hit their individual KPI.
Urge innovation in the team to introduce fresh ideas that benefit brands.
Consistently adapt to working creatives in terms of ad performance and push to apply it on influencers' content.
Brainstorm new and fresh content ideas for influencers and the entire marketing department.
Recruit and onboard affiliate partners to establish and solidify new customer journey and contribute more sales.
Partner with different websites to make products appear at rank 1 positions in relevant listicles.

Digital Content Media Consultant

a previous company · May 2018 to February 2021

Ensure that planned budgets on content advertising are effectively spent by making partnerships with websites and influencers and working on self-service content distribution networks and various media partners for the Philippine market.
Research and establish contacts, analyze offers, and handle the process of content creation with partners.
Monitor and evaluate campaigns and collaborate with all members of the media team and colleagues from global offices to complete all processes in producing quality content.
Become a specialist in paid content distribution and paid PR placements.
Independently manage assigned markets and be responsible for the cost effectiveness of all placements booked and content created.
Protect the online reputation of products by ensuring the audience sees a positive impact.
Receive and respond to queries coming in from team members, PR/Marketing and market managers, and PR agencies.
Implement strategies and roadmaps for digital campaigns and execution plans.
Guide team members and create reports.
Track, record, and evaluate performance data of all activities, come up with unified metrics and data collection.
Review all delivered content before publishing.
Keep an eye on digital content media trends globally and on the assigned market, test new formats, and optimize.
Manage and follow-up with people to ensure timely delivery.
Grow the local Philippine Instagram account by implementing tactics such as posting relevant user-generated content with good aesthetics regularly, conducting giveaway contests with partner influencers, and responding to customers' concerns via direct message and comments.

Digital Marketer | Copywriter

Fre. · March 2017 to April 2018

Manage social media accounts such as Facebook and Instagram by maintaining timely posts about promos and events, answering comments and private messages to achieve customer service satisfaction.
Conduct contests to achieve new followers and help spread brand awareness in digital and boost promo posts to increase sales.
Engage regional micro-influencers to establish brand presence in various local areas across the country.
Ensure that all website content is accurate, accessible, consistent, and up-to-date by systematically checking and updating web pages and removing outdated information in a timely manner.
Write compelling Facebook advertising copy and text for company's various products according to function, unique selling proposition, and angles.
Receive and review information regarding clients' social media advertising needs such as objective, message, and media.
Activate and implement clients' ad campaigns using Facebook Business Power Editor.
Monitor clients' ad spending versus monthly budget.
Create monthly reports about status and progress of clients' Facebook Ad Campaigns.

PR & Media Specialist

AHI · August 2016 to February 2017

Plan publicity strategies and campaigns.
Conceptualize PR stories monthly according to company's marketing objectives.
Distribute PR articles regularly to various media contacts.
Deal with inquiries from the public, the press, and related organizations.
Organize promotional events such as press conferences, open days, exhibitions, tours, and visits.
Speak publicly at interviews, press conferences, and presentations.
Provide the internal organization with information about new promotional opportunities and current PR campaigns progress.
Monitor press releases and industry news being published daily.
Analyze media coverage in both print and digital.
Enrich contacts in print and digital media.
Collaborate with bloggers and digital influencers to promote products.
Accommodate possible event sponsorships that can enrich awareness and generate sales of products and company.

Manager - Events, PR & Advertising

Ase. · July 2015 to May 2016

Govern all third party agencies hired by the company to meet requirements in relation to Events, PR, and Advertising campaigns and manage the creative design requirements of marketing and other departments.
Secure and safekeep all contracts and agreements between the company and third parties for reference.
Supervise the creative requirements of the company from request to revision, approval, and delivery.
Ensure the quality of materials being produced, including articles and artworks.
Make sure that the agreed scope of projects and services of third parties are strictly implemented.
Oversee the onsite activation of events, press conferences, and press tours.
Establish and maintain relationships with different media personnel including editors and reporters.
Handle sponsorships such as Asia CEO Forum and ensure that marketing collaterals of Ase. City are visible with proper distribution of brochures and display of banners inside venues.
Manage and ensure the smooth flow of working processes of Events and Advertising Section within Marketing Department and with other departments.

Marketing Officer

Ase. · May 2014 to July 2015

Handle marketing tasks such as sending flyers and brochures, telemarketing, blast emailing, and market research to tap prospective clients.
Assist clients in their intention to purchase and/or lease properties and hold their events in Ase. City.
Handle inquiries on lease and sale of the company's properties and subsidiaries.
Build and maintain good relationships with tenants, clients, and partners.
Provide support and attend social and marketing events to promote Ase. City.
Help the Graphic Artist and Media Partner in organizing, preparing, and conceptualizing other marketing collaterals and events as needed.

Event Marketing Staff

YMP · June 2012 to March 2014

Conceptualize, plan, organize, and activate events and CSR activities depending on company needs, goals, and objectives.
Prepare monthly reports about updates of ongoing projects or activities and evaluate after completion.
Coordinate closely with different sections and departments involved in certain projects or events.

PR & Media Staff

YMP · February 2012 to June 2013

Liaise with colleagues, key spokespeople, and answer inquiries from media, individuals, and other organizations.
Write and edit in-house magazine, speeches, articles, web content, catalogues, product features, and communication materials for advertising.
Research, write, and distribute press releases to targeted media.
Maintain information and articles on the company's website.
Organize press conferences, exhibitions, and press tours.
Invite and entertain media personnel to cover certain events and product campaigns and have them published on their channels.
Prepare publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films, and multimedia programs.
Conduct media planning and buying to meet advertising and announcement requirements of events, products, and special campaigns.
Prepare monthly reports about updates of ongoing projects or activities.

Client Coordinator

MII · June 2011 to January 2012

Serve as liaison officer between clients and the company, sending daily updates about projects and receiving feedback from clients to forward to concerned operations personnel.
Monitor the entire project process regarding its completion and details and ensure timely delivery of finished projects.