Notable Highlight
Strong media buyer with 6 years of experience across agency and direct-to-consumer environments. Demonstrated expertise across Meta, Google, TikTok, Pinterest, and Snapchat, with hands-on responsibility for strategy, campaign creation, and daily optimization.
Experience Summary
Muhammad had 6+ years of experience as a media buyer across agency, e-commerce, and direct-to-consumer brands, with hands-on work across Meta, Google, TikTok, Pinterest, and Snapchat. His background included roles with a Pakistani company, a UAE-based e-commerce business operating across Dubai, Pakistan, Qatar, and Saudi Arabia, a US marketing agency, and brands including JC, Resident Supply, and Ozark. He focused on building media buying strategies, creating campaigns, conducting campaign research, and optimizing performance daily, managing significant ad budgets including –6M per month at JC across Meta, Pinterest, and Snapchat.
Key Achievements
Muhammad achieved up to 5x ROAS across platforms and managed total ad spend exceeding million throughout his career. At RS, he delivered 4x–7x ROAS across four platforms simultaneously and launched over 400 campaigns in a single month. For a meal-prep subscription client at ADM, he generated 10x ROAS— in revenue from a budget. He built Mal. from zero to 2,000+ customers single-handedly and scaled Meta campaigns to M+ per month at Res.
Skills
Work Experience
Senior Media Buyer
R(B · June 2026 – Present
- Manage a high-scale supplement account with full optimization autonomy, scaling Meta, Snapchat & Pinterest campaigns to M+ monthly ad spend on Meta alone.
Senior Media Buyer
JC · July 2025 – Jan 2026
- Manage M+ in combined ad spend across Meta, Snapchat & Pinterest for a DTC coffee brand.
- Achieve 3x ROAS on Meta, 2.5x on Snapchat, and 2.3x on Pinterest.
Senior Media Buyer
Oza. · 2025 – 2026
- Manage paid acquisition across Pinterest, TikTok & Meta for a home & decor e-commerce brand, spending –300K per month.
Senior Media Buyer
RS · April 2025 – Dec 2025
- Manage Google, Meta, TikTok & Pinterest campaigns spending over K monthly.
- Achieve 4x ROAS on Google, 4.5x on Meta, 7x on Pinterest, and 5x on TikTok.
- Launch over 400 campaigns in a single month.
Senior Performance Marketing Specialist
ADM · May 2023 – March 2025
- Run Meta, Google & TikTok ads for skincare (stylbl.com) at K/month with a strong 3.5x ROAS.
- Deliver 10x ROAS for meal-prep subscription (On Season Meal) — in sales revenue from a budget.
- Generate leads for weight-loss surgery hospitals, dental clinics, chiropractors, and medspas, spending –30K per month.
Media Buyer
FDM · June 2022 – May 2023
- Run Google & YouTube ads for medspas, hospitals, dental clinics, and plastic surgeons, generating up to 6x ROI.
- Improve conversion rates and lead quality for 7 US realtors, spending K/month in Google Ads.
- Generate leads and booked calls across the US, UK, Singapore, Malaysia & Hong Kong at K/month for SaaS clients.
- Run Facebook Ads for multiple D2C brands spending K monthly at 4x ROAS.
Digital Ads Specialist
OC · May 2021 – June 2022
- Increase ROAS to 4x for fashion brand (fireox.pk).
- Launch brand-awareness and sales campaigns in Saudi Arabia for home accessories (autco.sa) at K/month.
- Improve conversion rates while managing K/month in Google Ads for beauty & jewelry brands.
Digital Marketing Specialist
Mal. · Dec 2019 – Feb 2021
- Build the brand from zero to 2,000+ customers, single-handedly managing all Google, YouTube & Meta ads.
- Produce all creative content — reels, organic posts, and paid content.