María M.
Creator Partnerships
Notable Highlight
Notable Highlights: 5+ years of experience in influencer marketing, creative production, communications, and social media strategy. Managed influencer relationships, creator outreach, press campaigns, and brand activations.
Experience Summary
Influencer Marketing and Creative Producer professional with 5+ years of experience in influencer campaigns, brand communication, social media strategy, content production, and PR. Developed creative concepts, managed influencer relationships, coordinated campaigns, and ensured brand consistency across digital platforms. Managed influencer outreach, press strategies, creator databases, brand activations, campaign execution, and performance reporting for brands and agencies. Identified trends, researched competitors, and collaborated with creators, photographers, stylists, and marketing teams to deliver engaging content aligned with business objectives. Demonstrated expertise in client communication, campaign coordination, content strategy, and creative production. Supported brands in social media growth, audience engagement, and digital experiences. Native Spanish speaker with advanced English proficiency.
Key Achievements
Significant Achievements: Supported influencer marketing and brand communication campaigns by identifying relevant creators, coordinating outreach, and aligning content with brand objectives. Managed end-to-end production processes, including photoshoot planning, team coordination, and content execution for social media platforms. Built influencer databases and contributed to brand activations, press campaigns, and creator collaborations. Improved campaign effectiveness through competitor research, social media monitoring, performance reporting, and data-driven content recommendations. Strengthened brand presence through strategic content planning, visual identity development, and consistent digital communication.
Skills
Work Experience
Creative Producer
Not. · 2021 – Present
- Create visual identity proposals for social media, identifying trends and best practices.
- Collaborate with design and marketing teams, ensuring visual identity consistency.
- Develop creative concepts for photoshoots that reflect the brand's vision and style.
- Coordinate the logistical aspects of productions.
- Work collaboratively with photographers and stylists to ensure each production runs smoothly and stays within budget.
- Oversee photo sessions to ensure the desired final outcome.
Creative Producer
SE · 2021 – 2023
- Maintain ongoing contact with the client to update the progress of campaigns, receive feedback, and address concerns.
- Participate in meetings with internal teams to align objectives and ensure content consistency.
- Provide technical and creative advice to internal teams.
- Research direct and indirect competitors.
- Manage and monitor digital content on social media.
- Prepare detailed reports on the performance of campaigns and social media strategies.
Account Executive - Client Bodegas Salentein
EC · 2020
- Collaborate in the development of communication and press strategies.
- Develop a database of influencers suitable for the brand.
- Contact influencers to send press kits and event invitations.
- Assist in planning and managing brand activations at various events.
- Conduct clipping to evaluate the impact of communication strategies.
- Create detailed reports for clients, highlighting media mentions and social media interactions.
Communication and Press Analyst
SWP · 2018 – 2020
- Collaborate in the development of communication and press strategies.
- Develop a database of influencers suitable for the brand.
- Contact influencers to send press kits and event invitations.
- Assist in planning and managing brand activations at various events.
- Conduct clipping to evaluate the impact of communication strategies.
- Create detailed reports for clients, highlighting media mentions and social media interactions.
Communication and Press Analyst
AC · 2018 – 2020
- Collaborate in the development of communication and press strategies.
- Develop a database of influencers suitable for the brand.
- Contact influencers to send press kits and event invitations.
- Assist in planning and managing brand activations at various events.
- Conduct clipping to evaluate the impact of communication strategies.
- Create detailed reports for clients, highlighting media mentions and social media interactions.