Danielle C.
Influencer Marketing & UGC Manager
Compare at US rates $13,200/mo?
Notable Highlight
She led campaign execution for a skincare brand gifting initiative with 2,000 creators, coordinating with a 5-person team.
Experience Summary
Danielle is an Influencer Marketing & UGC Manager with 5+ years of experience running creator campaigns for over 100 DTC brands across the US, UK, Canada, and Australia. She currently manages influencer programs at a previous company for high-profile clients such as GoDaddy and Expedia, overseeing the full creator partnership lifecycle from sourcing and onboarding to execution and performance reporting. Previously, she served as Influencer Lead at a previous company, specializing in beauty and lifestyle creator relationships, and as a Team Leader & Project Manager at DS, where she led cross-regional influencer marketing teams spanning Malaysia and the Philippines.
Key Achievements
Her biggest campaigns included managing 2,000 gifting creators for a skincare brand, where she worked with a 5-person team and led campaign execution. She also managed a campaign for a school-related product where influencer activity drove traffic to the brand's Amazon listing and improved the product's Amazon search ranking.
Skills
Brings hands-on experience across Influencer Marketing, UGC Campaign Management, Campaign Strategy, Campaign Execution, Campaign Operations and Project Management. Also works across:
- Creator Sourcing and Onboarding
- Influencer Outreach and Negotiation
- Gifting and Affiliate Partnerships
- KPI Tracking and Performance Reporting
- AspireIQ
- Google Workspace
- ClickUp
- Canva
- Typeform
- Slack
- Modash
- Figma
- Phantombuster
- Frame.io
- Instantly
- Google Sheets
- Monday.com
- Notion
- Mailshake
Work Experience
Influencer Marketing & UGC Manager
a previous company · June 2024 - Present
- Manage influencer campaigns for brands like GoDaddy and Expedia via AspireIQ.
- Support DTC brands with end-to-end creator partnerships, from sourcing and onboarding to campaign execution and reporting.
- Track performance data to ensure KPI alignment.
Influencer Lead
a previous company · May 2022 - Jan 2024
- Built and managed a pipeline of influencer relationships to boost content reach and brand awareness.
- Led outreach, negotiation, and gifting/affiliate partnerships with beauty and lifestyle creators.
- Collaborated with marketing to align influencer content with product launches and campaigns.
Team Leader & Project Manager
DS · Jul 2021 - May 2022
- Led influencer marketing teams across Malaysia and the Philippines.
- Opened new markets through creator-driven growth initiatives.