Mariella R.

Content manager and social media strategist with 7+ years of experience in community building, content creation, and digital marketing. Bilingual (Spanish/English) with expertise in platform management, creator partnerships, and community engagement across Instagram, TikTok, and Meta platforms.

• •Managed high-volume customer support and community moderation for Sonos and Airbnb, resolving customer issues, escalating technical concerns, maintaining community standards, and providing actionable insights to improve user experience.
• •Led social media management for NAI Restaurant and Bad Hombre NYC, creating content, managing customer communications, coordinating influencer collaborations, and executing Meta Ads and Google Ads campaigns to increase engagement and brand visibility.
• •Developed onboarding materials, educational resources, webinars, and content strategies for creators at a previous company, a Meta and TikTok partner, to improve creator performance and platform adoption.
• •Managed creator matching and outreach initiatives, onboarding influencers and optimizing campaign performance through data analysis and creator engagement strategies.
• •Supported influencer marketing campaigns at TBWA, coordinating creator communications, campaign execution, deliverables, and reporting for major consumer brands.
• •Built and grew two personal food and lifestyle creator brands, reaching 80K+ Instagram followers and 14K+ TikTok followers on one account and 40K+ Instagram followers and 12K+ TikTok followers on another through consistent content creation and brand collaborations.
• •Developed strong customer service, communication, and conflict resolution skills during five years as an international flight attendant, supporting passengers in high-pressure, multicultural environments.