Notable Highlight
Produced 150+ high-converting DTC ad creatives for 7–8 figure brands, supporting K+ monthly ad spend across Meta, TikTok, and YouTube.
Experience Summary
Performance-focused Video Editor with 3+ years of experience creating paid social creatives for DTC/eCommerce brands across health & wellness, vitamins, gym accessories, pet products, and jewelry. Has worked with agencies, freelance clients, and in-house teams, primarily serving the US market. Experienced in UGC, founder-led, and conversion-focused ad formats, collaborating closely with Creative Strategists to develop, test, and iterate winning creatives across Meta and TikTok. Strong understanding of sales psychology, ad structure, creative testing, and performance optimization.
Key Achievements
* Produced and optimized paid social creatives contributing to campaigns with over £62,000 in ad spend within a 60-day period. * Created and iterated multiple winning ad concepts that were successfully scaled across Meta advertising campaigns. * Developed performance-focused creatives using structured testing frameworks, analyzing ad metrics and scaling successful variations. * Experience managing high-volume creative production and iteration workflows for DTC brands across multiple industries.
Skills
Work Experience
UGC Content Editor
I(AA · 2022 – 2023
- Edited UGC content for TikTok and Meta ads.
- Generated hooks and created professional UGCs.
- Designed captions, emojis, transitions, and variations.
Video Editor
GM(M · 2021 – 2023
- Created DTC and UGC ads for brands.
- Generated Direct to Customer video ads using different strategies.
- Designed captions, cloning, motion graphics, animations, and variations.
Social Media Content Creator
SP(MA · 2021 – 2022
- Created social media short-form content.
- Produced engaging videos for audience engagement.
- Posted content to engage with audience.