Mohammad M.

Senior Technical Lead / Shopify & AI Tech Referent

United Arab Emirates7+ years experience$15,000/mo

Compare at US rates $45,000/mo?

Notable Highlight

Led a 30-engineer team delivering premium Shopify Plus platforms for Saudi giga-projects Six Flags Qiddiya and Aquarabia, owning the full stack from Liquid theme builds to multilingual Markets storefronts and clean ERP/CRM integrations.

Experience Summary

Muhammad Ahsan Qureshi is a Shopify-focused Technical Lead and Full Stack Developer with 7+ years of experience building, optimizing, and scaling Shopify and Shopify Plus stores for international clients. His background is deeply rooted in ecommerce, with expertise spanning custom theme development, Shopify architecture, API integrations, performance optimization, payment systems, and technical leadership. Over the course of his career, he has progressed from hands-on Shopify development into leadership roles where he manages development teams, reviews technical implementations, guides architecture decisions, and oversees project delivery. He currently operates in a technical leadership capacity, managing approximately 30 developers while contributing to technical strategy, code reviews, and solution design. His experience extends beyond storefront development into broader ecommerce ecosystems involving integrations, payment processing, merchandising systems, Google Merchant Center troubleshooting, Meta integrations, ERP connectivity, and large-scale digital platforms. He combines strong Shopify expertise with a practical understanding of scalability, operational complexity, and business impact.

Key Achievements

Led a 30-engineer team delivering enterprise digital commerce platforms for Six Flags Qiddiya and Aquarabia, overseeing ecommerce systems, integrations, payments infrastructure, and platform architecture.
Built and managed multilingual and multi-currency Shopify Markets storefronts with localized checkout, market-specific pricing, hreflang implementation, and international routing architecture.
Owned end-to-end Shopify Plus implementations, including custom themes, Shopify Functions, Checkout UI Extensions, integrations, analytics infrastructure, and performance optimization.
Led migrations from legacy ecommerce systems to Shopify Plus, including data migration, feed integrations, operational architecture, and post-launch optimization.
Developed unified integration layers connecting Shopify with ERP, CRM, fulfillment, payment, and marketing systems while improving reliability and reducing operational complexity.
Built custom dashboards and analytics infrastructure to create centralized operational visibility across ecommerce performance, inventory, and order management.
Delivered storefront performance improvements through Hydrogen builds, infrastructure optimization, AWS architecture, and Core Web Vitals optimization.
Implemented AI-native development workflows, including automated PR review systems, AI-powered operational tooling, semantic search systems, and commerce workflow automation.

Skills

ShopifyShopifyPlusShopifyDevelopmentShopifyCLIShopifyThemesThemeCustomizationStoreSetupStoreConfigurationLiquidJavaScriptHTML5CSS3SASSjQueryAJAXTailwindCSSGraphQLRESTAPIGitHubAPIIntegrationsPaymentGatewaysThirdPartyAppsCustomAppsEcommercePerformanceOptimizationUIUXABTestingResponsiveDesignMobileFirstDesignCrossBrowserCompatibilitySEOTechnicalLeadershipTeamManagementCodeReviewMergeRequestsArchitectureDesignSystemIntegrationsERPIntegrationsGoogleMerchantCenterMetaCommerceServerSideTrackingProjectManagementTechnicalPlanningEcommerceStrategyConversionOptimizationStoreMigrationShopifyPartner

Work Experience

Technical Lead/Referent

a previous company · Jun 2024 - Present

Led architecture and development of enterprise-grade Svelte and headless CMS platforms serving large-scale, globally distributed products.
Designed and implemented a unified integration layer orchestrating multiple enterprise systems - CMS, CRM, OTP services, BFF, booking engines, and VGS payment infrastructure - significantly improving cross-service reliability and reducing operational complexity.
Architected and deployed a multi-agent AI system using LangGraph and LangChain, enabling autonomous orchestration of complex business workflows across CMS, CRM, and booking systems - replacing manual coordination with intelligent, self-correcting agent pipelines.
Built a suite of custom MCP (Model Context Protocol) servers exposing internal enterprise APIs - CRM data, booking availability, inventory, and content - as structured tool interfaces consumed by AI agents, enabling contextual decision-making grounded in live business data.
Engineered an AI-powered code and PR review system - an autonomous agent pipeline that analyzes pull requests, enforces architectural standards, detects regressions, and generates structured review reports, reducing manual review overhead significantly across engineering teams.
Developed internal AI tooling and copilots embedded directly into developer and content team workflows - including a context-aware CMS assistant, an AEM component generator, and an automated content QA agent that validates structured content against business rules before publication.
Designed a RAG-based knowledge system indexing internal documentation, Confluence wikis, and past tickets into a vector store (Pinecone), giving agents and developers instant retrieval of institutional knowledge - dramatically reducing onboarding time and repeated context-gathering.
Built agent memory and state management layers using persistent vector storage and conversation history, enabling long-running agentic workflows that maintain context across sessions and system boundaries.
Integrated Svelte with Adobe Experience Manager (AEM) and Shopify ecosystems, enabling composable, content-driven commerce experiences.
Built and deployed scalable AWS Lambda microservices powering real-time application logic across distributed teams and environments.
Architected SSR and edge-optimized rendering strategies, measurably improving page performance, Core Web Vitals, and organic SEO rankings.
Reduced deployment time by 40% by redesigning and migrating CI/CD pipelines to GitHub Actions with automated testing and staged rollouts.
Defined engineering standards, led code reviews, and mentored developers across multiple teams - establishing consistency and raising the technical baseline organization-wide.

Lead Developer

CC · May 2024 - Apr 2025 · United States, Remote

Led end-to-end development of production Shopify Plus solutions - custom apps, Checkout UI Extensions, and Shopify Functions - delivering measurable improvements to merchant performance and conversion rates.
Integrated an AI-powered merchant assistant - a tool-using agent connected to Shopify's Admin API, enabling merchants to query sales data, trigger discount campaigns, and manage inventory through natural language, removing dependency on manual dashboard navigation.
Built an AI-driven dynamic pricing engine that ingested real-time inventory levels, competitor data, and historical sales patterns to autonomously suggest and apply promotional pricing - directly improving margin management for high-SKU merchants.
Developed an automated order anomaly detection system using ML classification models trained on historical order data, flagging fraudulent or irregular orders before fulfillment and reducing chargeback rates.
Architected performant, accessible Shopify storefronts optimized for speed, SEO, and seamless UX across device types.
Built complex merchant dashboards integrating real-time analytics, inventory tracking, and order management via Shopify APIs, GraphQL, and RESTful services.
Engineered custom admin tooling for automated discounting logic, advanced shipping rules, and streamlined order processing workflows.
Delivered Shopify Plus projects at scale - custom storefronts, subscription models, and multi-currency support for international brands.
Spearheaded legacy e-commerce migrations to Shopify Plus, managing full data migration, third-party app integration, and post-launch performance tuning.
Established team-wide best practices for CI/CD, version control, and agile workflows, improving development velocity and release quality.

Fullstack Lead Developer

a previous company · Mar 2023 - Jun 2024 · Dubai, United Arab Emirates

Led a full platform migration from Shopify OS 2.0 to Hydrogen v2, delivering significant performance gains, improved UX, and a modern headless architecture built for scale.
Architected an AI-powered product discovery and personalization engine - combining embedding-based semantic search (Pinecone + OpenAI) with real-time behavioral signals to serve hyper-relevant product recommendations, measurably improving add-to-cart rates.
Built an LLM-powered customer support agent integrated directly into the storefront, capable of answering product, order, and policy queries using RAG over live Shopify data and PayloadCMS content - handling a significant volume of support queries autonomously before human escalation.
Developed an AI-assisted content generation pipeline within PayloadCMS - enabling the content team to auto-generate, review, and publish SEO-optimized product descriptions and blog content at scale using structured LLM prompts and editorial approval workflows.
Designed a modular microservices architecture enabling independent service scaling, parallel development, and long-term platform flexibility.
Built production ETL pipelines for order and user analytics using AWS Lambda and DynamoDB, turning raw commerce data into actionable business intelligence.
Developed custom Shopify apps for automated inventory management and checkout optimization, reducing manual overhead and improving fulfillment accuracy.
Implemented PayloadCMS as a headless content layer, improving editorial flexibility, content structuring, and decoupled delivery across storefronts.
Engineered AWS CloudFront-based caching strategies that cut API response times by 35%, improving perceived performance at scale.

Fullstack Developer

a previous company · Apr 2022 - Mar 2023 · Texas, United States

Developed custom Shopify Plus extensions using GraphQL APIs and Hydrogen v2.
Optimized AWS S3 and CloudFront-based asset delivery, improving load speeds by 50%.
Migrated legacy Shopify apps to serverless architecture using AWS Lambda.
Implemented BunJS-based performance optimizations, reducing server response times.
Created data pipelines for automated inventory tracking and pricing updates.

Lead Developer

ZA · Jan 2020 - Apr 2022 · Sweden

Architected and maintained cross-platform Shopify and WordPress plugins capable of handling millions of API requests daily at high reliability.
Designed and trained an image similarity and visual search ML model using TensorFlow and AWS Rekognition - enabling shoppers to upload or browse products and receive visually similar recommendations in real time, directly influencing engagement and conversion metrics.
Built a computer vision-powered product cataloguing pipeline that automatically tagged, categorized, and enriched product listings from raw image and metadata inputs - eliminating hours of manual merchant data entry and improving catalogue consistency at scale.
Developed an early-stage AI personalization engine that combined collaborative filtering with behavioral event data streamed via AWS Lambda, generating dynamic product ranking and recommendation feeds tailored per user session.
Integrated an LLM-based product description generator into the WordPress and Shopify admin workflows - allowing merchants to auto-generate and refine SEO-optimized product copy from structured attributes, dramatically accelerating catalogue management.
Built an anomaly detection system on top of event-driven Lambda microservices, monitoring real-time analytics streams for traffic spikes, conversion drops, and inventory irregularities - triggering automated alerts and pre-defined remediation workflows.
Integrated Lit web components for highly customizable, lightweight Shopify UI enhancements, improving frontend modularity and reusability across storefronts.

Junior Software Engineer

KD · Feb 2019 - Jan 2020 · Islamabad, Pakistan

Developed and maintained WordPress and Shopify themes/plugins.
Optimized Laravel-based web applications, reducing API response time by 30%.
Implemented automated CI/CD pipelines using GitHub Actions.