Notable Highlight
TikTok Shop Operations Specialist with 3 years of hands-on end-to-end experience across PH and UK brands. Managed high-volume shops and drove measurable growth through PDP optimization, promotions, affiliate coordination, and account health management.
Experience Summary
Managed back-end operations for TikTok Shop across the Philippines and UK for three years, supporting Girl Code PH (10K orders/month), Curls by Zenutrients PH (25K orders/month), and ProBRN UK, handling 55,000+ combined monthly orders.
Key Achievements
For a UK educational toys brand, Chanda scaled performance from an average of 2 orders daily (approximately £290 weekly) to £5,000–£6,000 in weekly sales by optimizing the shop, running affiliates, and managing ads, while improving ROAS from 1.0–1.5 to approximately 3.5. For established TikTok Shop brands including Girl Code (apparel) and Zenut Yens (haircare), she sustained and grew high-volume operations with average daily orders of approximately 300 and 500+ respectively, handling end-to-end operations and campaigns. During a major Christmas campaign, she planned sample allocation to affiliates, doubled ad budgets, and optimized GMV Max ads, achieving 11–12 ROAS and increasing daily orders from approximately 300 to about 1,000. In campaign-based PDP optimization, she updated 25–30 SKUs (including gift-with-purchase details, shipping and discount frames) and achieved approximately 3x sales versus BAU (from approximately 300 to around 1,500 orders during campaign periods).
Skills
Work Experience
E-Commerce & Social Media Operations Manager (TikTok Shop & Shopee)
JA(CP · Remote · 2021 – Present
- Manage day-to-day TikTok Shop and Shopee commerce operations.
- Optimize 50+ product listings and support consistent revenue growth.
- Collaborate with creators and affiliates to promote products through TikTok content.
- Plan and execute content ideas aligned with TikTok trends and product sales.
- Create and edit content for TikTok account.
- Prepare weekly performance and sales reports.
- Reply to customer messages and concerns.
TikTok Shop Accounts Manager
PSM · Remote · 2025
- Manage and optimize US TikTok Shop accounts for internal brands and client accounts, supporting growth of the TikTok Shop channel.
- Migrate and structure product SKUs from Amazon and Walmart to TikTok Shop, ensuring accurate listings, pricing alignment, and optimized product pages in TikTok Seller Center.
- Lead affiliate activation and creator outreach, monitoring performance and driving creator-led sales.
- Analyze key metrics including GMV, CPO, conversion rates, and affiliate contribution to identify growth opportunities.
- Deliver weekly performance reports and collaborate with leadership to develop scalable workflows and processes for expanding TikTok Shop operations.
E-Commerce Virtual Assistant (TikTok Shop, Shopee & Lazada)
Z(G) · Remote · 2025 – Present
- Maintain and optimize Shopee, Lazada, and TikTok Shop listings, ensuring accuracy and platform compliance.
- Track daily platform performance and per-SKU sales using dashboards and Google Sheets.
- Support execution of digital marketing and ad campaigns across e-commerce platforms.
- Coordinate with content and marketing teams for BAU and campaign visuals and captions.
- Assist with affiliate program growth, including creator prospecting, invites, seeding kits, and performance follow-ups.
- Manage Shopee sample fulfillment and maintain relationships with top TikTok affiliates.
TikTok Shop Virtual Assistant
CC · Remote · 2025 – 2026
- Manage assigned TikTok Shop stores, ensuring optimized listings, promotions, and compliance.
- Set up and optimize GMV Max ad campaigns, scaling daily orders from 1/day to 50–60/day.
- Coordinate with affiliates and internal teams for timely campaign execution.
- Track store and campaign performance using TikTok Shop analytics and internal dashboards.
- Identify trends and implement optimizations to improve conversion rates and campaign efficiency.
- Reply to customer messages and concerns.
Social Media Virtual Assistant
FFC · Remote · January 2025 – July 2025
- Design and schedule social media content across Facebook, Instagram, YouTube, podcasts, and blogs.
- Optimize captions, thumbnails, and posting schedules using Meta Business Suite and YouTube Studio analytics.
- Manage DMs, comments, and email inquiries, supporting lead nurturing and customer engagement.
- Track content KPIs including reach, engagement, and click-through rates.
General Virtual Assistant
EWT · Vancouver, Canada (Remote) · August 2025 – Present
- Respond to client inquiries via email and social media, ensuring timely, professional communication.
- Draft, review, and manage client and vendor contracts, maintaining organized digital records.
- Schedule appointments and meetings using Google Calendar, coordinating with clients and internal teams.
- Create, edit, and publish social media content (videos and images) to support consistent brand presence.
- Assist with remote event coordination for weddings and special events, supporting timelines and deliverables.
- Collaborate with team members to ensure smooth execution of client deliverables and campaign content.