Farid M.
Senior Amazon Marketplace Manager
Notable Highlight
Senior Amazon operator who rebuilt and scaled complex Amazon accounts, including a full Vendor to Seller Central transition.
Experience Summary
Farid is a senior Amazon Marketplace Manager with 5+ years of hands-on Amazon experience and broader eCommerce exposure across Shopify, eBay, TikTok Shop, and external traffic channels. He managed Amazon accounts end-to-end for D2C brands across multiple categories, including sports & outdoor, office supplies, and electronics. His work spanned strategy, listing optimization, PPC, inventory forecasting, and account health, often rebuilding underperforming or highly complex accounts. He operated as both strategist and operator while owning Amazon performance holistically.
Key Achievements
Led a full Vendor Central to Seller Central migration for a 30-year-old brand, rebuilding listings, PPC, storefront, and inventory strategy from scratch. Optimized a 1,200+ SKU catalog by discontinuing approximately 50% of low-margin SKUs, significantly improving profitability and operational efficiency. Resolved multiple complex account health and compliance issues, including trademark flags, VOC complaints, and EU-regulated category restrictions.
Skills
Amazon Seller Central, Amazon Vendor Central, Amazon PPC, DSP, AMC, SQL-based insights, Listing Optimization (SEO & CRO), A+ Content, Inventory Forecasting, Account Health & Compliance, Product Launch Strategy, External Traffic (Google, Meta, Pinterest, TikTok), Helium 10, Jungle Scout, Keepa, Sellerboard
Work Experience
Head of E-commerce & Marketplace Strategy
Opt. · United Kingdom (Remote) · June 2022 – Present
- Lead digital commerce operations for a UK-based sports equipment retailer with €4.5M annual revenue, managing a cross-functional team of 8 and driving the majority of company revenue through marketplace and performance initiatives.
- Direct €3.8M P&L operations with data-driven forecasting models, improving budget accuracy by 23% across 8 sales channels and increasing profit margins by 15% through strategic resource allocation.
- Architect a multi-channel diversification strategy that reduces Amazon dependency from 95% to 68%, launching Shopify, eBay, TikTok Shop and Temu with 204%–529% ROI and €215K incremental annual revenue.
- Spearhead Amazon Marketing Cloud (AMC) adoption with custom SQL attribution models, uncovering 23% DSP-originated conversions, enabling a 31% budget reallocation and €47K incremental monthly revenue.
- Manage €900K advertising budget across 800+ campaigns (Sponsored Products/Brands/Display, DSP), achieving consistent 5.5x ROAS through governance models and automated bid optimization (Pacvue, Trellis).
- Engineer profitable expansion into 6 EU markets (DE, FR, IT, ES, NL, PL), generating €215K+ first-year revenue through localized listings, pricing strategies and market-specific demand mapping.
- Build and mentor a cross-functional team of 8 across advertising, operations and analytics, creating structured development plans that improve productivity by 25% and reduce onboarding time by 40%.
- Implement a centralized inventory system (M2E Pro/4Seller) for 1,200 SKUs and 10 channels, saving 120+ monthly hours, reducing stockouts by 34%, and improving turnover ratio from 4.2 to 6.8.
- Design and roll out a lifecycle-based Amazon framework ("Launch – Scale – Defend – Relaunch") and internal dashboards, enabling fast diagnosis of bottlenecks and repeatable growth playbooks across the product portfolio.
Amazon PPC Specialist
Rub. · Remote (USA) · March 2019 – December 2021
- Manage full-funnel advertising strategy for a United States-based Amazon seller with M+ annual revenue, optimizing campaigns and supporting international expansion.
- Manage advertising strategy for a 300+ ASIN portfolio in Office Supply category, achieving 18% average ACOS while scaling revenue by 47% YoY through optimized SP/SB/SD campaigns.
- Lead international expansion into Mexico and Canada, localizing listings and advertising strategies to add K in cross-border revenue.
- Implement a systematic A/B testing framework across ad copy, images and landing pages; 50+ tests improve CTR by 28% and conversion rates by 19% on top campaigns.
- Manage Walmart marketplace operations, optimizing product listings and advertising campaigns to drive visibility and sales growth across multiple product categories.