Niveh M.

✨ Newly Added

Performance Creative Strategist

South Africa$6,000/mo

Notable Highlight

7+ years integrating AI-powered tools into creative production workflows to scale campaign delivery and improve marketing performance.

Experience Summary

Brought over seven years of marketing operations and creative strategy experience, specializing in managing creative production workflows and coordinating cross-functional teams. Worked across beauty, fashion, fintech, and consumer brands, serving as the operational bridge between creative, strategy, and performance teams. Demonstrated expertise in managing creative production pipelines, collaborating with designers and copywriters, and improving operational efficiency through structured workflows and AI-assisted marketing tools.

Key Achievements

• At RC, executed digital strategies that improved lead conversion funnels by 8% and reduced marketing expenditure by 29% through budget control and performance optimization. • Implemented optimized creative production workflows that improved delivery speed and campaign efficiency. • Managed end-to-end campaign production from ideation to execution across digital platforms including social media, websites, and marketing funnels.

Skills

- Performance creative ideation & storytelling, - Video ad strategy and scripting, - Funnel-based creative planning (TOF -> BOF), - Creative A/B testing frameworks, - Iteration based on performance insights, - Campaign optimization and rollout strategy, - Performance analytics systems implementation, - Conversion funnel optimization, - Budget control tied to performance outcomes, - Creative evaluation based on campaign objective, - Paid media platforms (Meta, TikTok), - SEO & PPC fundamentals , - Creative & collaboration tools, - AI-powered marketing tools for creative production optimization , - Meta Certified Creative Strategy Professional , - Google AI Essentials (Coursera ), - Digital Marketing (Google Garage), - Meta Ads Manager, TikTok Ads Manager and Google Analytics

Work Experience

Brand Operations & Creative Delivery Lead

SC · Durban · 2023 –

Lead the operational delivery of end-to-end brand initiatives, overseeing creative output and ensuring high-quality execution at speed and scale.
Engineer and optimize creative production workflows by integrating AI-powered marketing solutions to reduce turnaround time and enhance performance.
Function as the primary operational coordinator for cross-functional teams, overseeing budget control and managing resource allocation to maximize ROI.

Digital Marketing Strategist

RC · Durban · 2021 – 2022

Executed operationally efficient digital strategies that improved lead conversion funnels by 8%, leading to a 29% reduction in marketing expenditure.
Managed and coordinated creative production timelines across multiple digital platforms, ensuring consistent and high-quality brand messaging.
Implemented performance analytics systems to track campaign efficiency and optimize delivery, significantly increasing the volume of high-intent leads.

Digital Marketing Associate (Internship)

a previous company · Durban · 2019 – 2021

Executed daily operational processes for digital content deployment and utilized SEO technical skills to improve brand discoverability and organic reach.
Managed brand presence across social platforms, ensuring content delivery was consistent and adhered to brand guidelines and scheduling systems.