Marketing Strategists

“Marina achieved significant results at DLM, including three viral TikTok videos in six months that generated 50M views and over 100k shares, grew TikTok followers from zero to 480k, increased YouTube subscribers from 1.5M to 4.6M, and generated thousands of dollars in revenue through video repurposing strategies.”

“Drove TACoS from 27% to 16% managing M+/month across multi-marketplace Amazon accounts, while building CEO-level dashboards and holding PPC agencies accountable to performance targets.”

“Launched a social commerce channel to 250K+ followers in 8 months, then scaled it into an e-commerce revenue driver contributing 20% of overall sales.”

“Built 15+ automated lifecycle workflows that reduced manual workload by 30% while driving a 35% increase in repeat purchase rate across multi-market operations.”

“Drove above-benchmark ROAS and CTRs for 6–7 figure DTC brands through full-funnel direct-response copy and creative strategy across Meta, Google, Klaviyo, and Postscript.”

“Grew a 400K+ TikTok audience and generated RK+ in digital product revenue through organic growth and creator collaboration.”

“Achieved a 3.93x ROAS for Top-of-Funnel customer acquisition ads and a 5.24x ROAS for Middle-of-Funnel retargeting ads.”

“8+ years scaling CPG and retail brands across Amazon, Shopify, and Walmart with expertise in PPC campaigns, FBA logistics, and multi-marketplace operations.”

“Scaled 15+ Amazon brand accounts and optimized PPC campaigns to drive 20% market share growth and 30% higher customer engagement across multi-brand portfolios.”

“Improved acquisition efficiency by launching Google-branded and non-branded campaigns, reducing a client's cost per result from approximately .”

“He has extensive experience managing email programs generating –5M in attributed revenue, with a strong emphasis on Klaviyo-based lifecycle marketing, automation flows, segmentation, and integrations.”

“Managed 40+ hyper-personalized trigger campaigns annually at a previous company, winning multiple Marketing Excellence Awards for AI-powered storytelling and location-based marketing innovation.”

“Successfully conceptualized and launched a unified cross-regional B2B creative campaign for ClearPay/Afterpay during a major global corporate restructuring and brand split.”

“Managed M–M monthly media budgets for enterprise clients including Marvel Unlimited and Rakuten Viki while building scalable ClickUp workflows that eliminated bottlenecks across creative, media, and analytics teams.”

“Orchestrated global marketing campaigns for Fortune 500 companies, managing budgets exceeding M. Reduced project bottlenecks by 35% and expanded brand reach by 35%.”

“Strong blend of brand marketing and creator/influencer partnership experience across 10 years and multiple industries, with hands-on exposure to the full customer journey.”

“Built marketing function from zero for a nutraceutical holding with 15 brands and 150+ products. Aligned 80 SKU launches across Mexico and US while generating 500+ qualified monthly leads at 25% conversion.”

“He shared a recent product launch campaign for a non-alcoholic soda brand where he created an 8-campaign hype series for three new energy drinks.”

“Managed CRM and email lifecycle campaigns for a customer base receiving over 900K+ monthly sends while working closely with paid media, creative, and analytics teams to optimize targeting and retention performance.”

“Scaled DTC platforms to 750K+ users and doubled digital revenue through conversion optimization, A/B testing, and customer journey improvements that reduced churn by 13%.”

“Drove 214% growth in email channel revenue through structured experimentation and lifecycle optimization. Built predictive segmentation models that increased lifecycle-driven revenue by 37%.”

“Julián brought 8+ years of CRM and lifecycle marketing experience, primarily in agency settings supporting US-based clients.”

“CRM & lifecycle marketing expert with 13+ years increasing retention, customer engagement, and lifecycle revenue for DTC beauty, fashion, and retail brands through Klaviyo, Shopify, and advanced customer journey strategies.”

“Built MB' marketing function from scratch, managing a K+ budget across social, influencer, email, and experiential channels while securing regional press coverage.”

“Maintained 95%+ retention across 15+ global SaaS accounts while improving time-to-value by 40% through streamlined onboarding. Lean Six Sigma Black Belt who applies process optimization to customer success operations.”

“Drove 25% YoY revenue growth and 12% retention lift by owning full-stack Klaviyo strategy across AU, US, UK, and EU markets. Builds loyalty programs and lifecycle automation that actually move the needle.”

“Scaled TikTok Shop operations end-to-end while managing paid media across Meta, TikTok, and Google Ads—combines ecommerce chops with creator workflows and performance analytics.”

“Built a structured experimentation system delivering 90+ A/B tests that increased conversion rate by 36% and drove the company to profitability within 18 months.”

“Growth and revenue leader with 20+ years of experience scaling SaaS, fintech, and ecommerce businesses. Grew brands from M to M+ in revenue and drove 240% year-over-year growth at RW.”

“She was leading the Loop Earplugs creative repositioning from a functional product to a lifestyle brand, driving 4.7% CTR, 8.6% CVR, 4.3x ROAS, and 1.4M views.”

“Led A/B testing programs that delivered +14% CVR and +14% RPV lifts. Served as Head of CRO at Spa., owning experimentation strategy across landing pages, PDPs, and checkout flows.”

“Successfully launched and scaled the premium beauty and cosmetics division for Woo.”

“Built and scaled Mat.'s marketing function into the company's largest department (11 FTEs) while directing integrated 360° campaigns across retail, e-commerce, and digital, driving sustained brand growth and annual efficiency gains of 15–20%.”

“Delivered 160% year-over-year revenue growth at IL after being brought in during a period of financial restructuring to improve business performance.”

“Built and optimized email and SMS lifecycle flows (welcome, abandoned cart, post-purchase, winback)driving measurable increases in retention and revenue”