Marketing Strategists

“Over 25 years of experience in marketing, brand management, creative direction, project management, business operations, retail, hospitality, and interior design.”

“Repositioned a toothpaste brand for the US market by addressing perceptions of its traditional brand name through influencer marketing.”

“Brought extensive experience in national marketing, advertising, promotions, brand management, executive assistance, and business administration.”

“Produced 500+ short-form videos for automotive brands in one year, driving 1M+ organic views. Scaled a lifestyle brand to 100K+ followers using viral content mechanics and AP production.”

“Sales Operations specialist with 8+ years of client-facing experience, including 6+ years supporting U.S.-based agencies and organizations across fintech, healthcare, e-commerce, hospitality, B2B services, law firms, real estate, and SaaS.”

“Isadora brought 13 years of end-to-end experience across marketing, brand development, e-commerce, product development, commercial operations, and creative strategy in both in-house and agency environments.”

“Scaled RC e-commerce revenue to ₱800K-₱1.2M per day through full-funnel optimization, growing platform traffic to 20,000+ daily users and increasing conversion rates by 200-275% across CRM, paid media, and SEO initiatives.”

“Led creative strategy for DTC health and beauty brands across Meta, YouTube, and TikTok, turning performance insights into high-converting ad concepts and scaling campaigns through systematic testing.”

“Developed a bundle-focused static ad campaign for a US-based beauty brand aimed at increasing ROAS, executed across three distinct creative angles: "Treat Yourself," "Glow Up," and "Holiday Gift Sets." The bundle concept proved to be one of the strongest performing creatives for the brand.”

“Built 15+ automated lifecycle workflows that reduced manual workload by 30% while driving a 35% increase in repeat purchase rate across multi-market operations.”

“Drove above-benchmark ROAS and CTRs for 6-7 figure DTC brands through full-funnel direct-response copy and creative strategy across Meta, Google, Klaviyo, and Postscript.”

“Grew a 400K+ TikTok audience and generated R$400K+ in digital product revenue through organic growth and creator collaboration.”

“Led creative strategy and real-time content production for CONMEBOL and Kansas City Chiefs, directing multidisciplinary teams across art direction, motion design, and social media.”

“Martín was an excellent fit for Creative Strategist, Senior Copywriter, Creative Director, Direct Response Copywriter, or Creative Lead roles.”

“Delivered 90%+ client retention at SS through high-quality design work. Now freelancing with expertise across UI/UX, animation, and brand identity.”

“8+ years scaling CPG and retail brands across Amazon, Shopify, and Walmart with expertise in PPC campaigns, FBA logistics, and multi-marketplace operations.”

“Scaled 15+ Amazon brand accounts and optimized PPC campaigns to drive 20% market share growth and 30% higher customer engagement across multi-brand portfolios.”

“Improved acquisition efficiency by launching Google-branded and non-branded campaigns, reducing a client's cost per result from approximately $350.”

“Drove TACoS from 27% to 16% managing $1M+/month across multi-marketplace Amazon accounts, while building CEO-level dashboards and holding PPC agencies accountable to performance targets.”

“Managed 40+ hyper-personalized trigger campaigns annually at a previous company, winning multiple Marketing Excellence Awards for AI-powered storytelling and location-based marketing innovation.”

“Led regional commercial operations across five LATAM markets at a previous company, improving promotional ROI by 18% and sell-through by 9% through standardized frameworks and cross-functional alignment.”

“Scaled paid media campaigns managing $1M+ ad spend across e-commerce and DTC brands, translating performance data into creative strategy that drove measurable growth.”

“8+ years of experience in performance and growth marketing across agency, SaaS, and eCommerce environments.”

“Led cross-functional projects across startups and enterprise teams for 10+ years, building scalable processes and partnering directly with CEOs and CMOs.”

“Managed $1M-$1.3M monthly media budgets for enterprise clients including Marvel Unlimited and Rakuten Viki while building scalable ClickUp workflows that eliminated bottlenecks across creative, media, and analytics teams.”

“Orchestrated global marketing campaigns for Fortune 500 companies, managing budgets exceeding $2M. Reduced project bottlenecks by 35% and expanded brand reach by 35%.”

“Brought 7 years of CRO and experimentation experience across 100+ DTC brands, with $1M+ in cumulative revenue impact. Executed multiple experiments that produced measurable CVR and incremental revenue gains.”

“Led SAP S/4HANA cloud migration across six subsidiaries and architected enterprise digital transformation strategy, unifying data structures to deliver consolidated analytics for leadership.”

“Led CRM strategy across eight European markets for three beauty brands, delivering 19M+ campaigns that generated approximately 35,000 customer conversions, doubled the previous year's conversion rate for the Origins brand, and improved overall performance through data-driven segmentation and campaign optimization.”

“He shared a recent product launch campaign for a non-alcoholic soda brand where he created an 8-campaign hype series for three new energy drinks.”

“Scaled DTC platforms to 750K+ users and doubled digital revenue through conversion optimization, A/B testing, and customer journey improvements that reduced churn by 13%.”

“Drove 214% growth in email channel revenue through structured experimentation and lifecycle optimization. Built predictive segmentation models that increased lifecycle-driven revenue by 37%.”

“15+ years in U.S./LATAM brand marketing across Amazon, Colgate, and a previous company; led $25M+ product launches and managed a $15M AF marketing budget.”

“He led the implementation of Salesforce Marketing Cloud across Latin America for a previous company, replicating the Brazil headquarters setup across the region.”

“Twelve years in beauty/CPG with eight years of senior-level 360° brand ownership across retail, eCommerce, PR, influencer, merchandising, and launches.”

“Scaled Google Ads revenue 4x in four months and reduced CPA by 61% across high-growth DTC brands, managing up to $1.2M monthly spend.”

“Conceived and built an automated AI content generation pipeline supporting six different languages for SEO, social, and email workflows.”

“Built AI-powered VSL production workflows that generated high-converting creative variations at scale, reducing production costs while enabling rapid testing cycles for DTC brands.”

“Led CRO programs for seven-figure DTC Shopify brands, optimizing LTV:CAC ratio and driving business growth across fashion and CPG verticals.”

“Julián brought 8+ years of CRM and lifecycle marketing experience, primarily in agency settings supporting US-based clients.”

“CRM & lifecycle marketing expert with 13+ years increasing retention, customer engagement, and lifecycle revenue for DTC beauty, fashion, and retail brands through Klaviyo, Shopify, and advanced customer journey strategies.”

“Built MB' marketing function from scratch, managing a $250K+ budget across social, influencer, email, and experiential channels while securing regional press coverage.”

“Scaled TikTok Shop operations end-to-end while managing paid media across Meta, TikTok, and Google Ads-combines ecommerce chops with creator workflows and performance analytics.”

“He built an intent-based lifecycle journey that segmented customers into high, medium, and low intent groups based on website behavior.”

“Built a structured experimentation system delivering 90+ A/B tests that increased conversion rate by 36% and drove the company to profitability within 18 months.”

“She built and scaled growth functions, owned P&L, managed teams, developed acquisition strategies, optimized funnels, and partnered closely with Product, Sales, Data, Engineering, and senior leadership.”

“Built and scaled the entire Marketing & Partnerships function at a previous company, hiring and leading a 15-person team while driving exceptional business growth.”

“Growth and revenue leader with 20+ years of experience scaling SaaS, fintech, and ecommerce businesses. Grew brands from $30M to $150M+ in revenue and drove 240% year-over-year growth at RW.”

“Led A/B testing programs that delivered +14% CVR and +14% RPV lifts. Served as Head of CRO at a previous company, owning experimentation strategy across landing pages, PDPs, and checkout flows.”

“Successfully launched and scaled the premium beauty and cosmetics division for a previous company South Africa from the ground up, establishing prestige brand partnerships including Lancôme, Benefit, and Smashbox, and growing the division into a multi-million ZAR business across more than 500 stores.”

“Reclaimed $5K-$10K+/month in profit for hundreds of clients using the 6/5/5 framework.”

“Developed high-performing direct-response creative strategies across DTC industries including beauty, wellness, fashion, and consumer products over 5+ years.”

“Built and optimized email and SMS lifecycle flows (welcome, abandoned cart, post-purchase, winback)driving measurable increases in retention and revenue”