Notable Highlight
Managed M–M monthly media budgets for enterprise clients including Marvel Unlimited and Rakuten Viki while building scalable ClickUp workflows that eliminated bottlenecks across creative, media, and analytics teams.
Experience Summary
Rafael is a Brazil-based project/marketing operations professional with 6+ years of experience managing campaigns, workflows, and cross-functional delivery across digital marketing environments. He has experience across digital transformation, lead generation, ecommerce operations, and paid media project management. In his current role, he supports a high-volume agency environment, managing 20+ projects across 5–6 clients and coordinating work across channels including Meta, Search, TikTok, CTV, and programmatic. Rafael presented as process-oriented and operationally strong. He described a structured campaign workflow centered on gathering inputs early, organizing execution in ClickUp, aligning teams quickly, and maintaining momentum through approvals, translations, and launch preparation. He also shared that he has introduced AI-assisted workflow support to improve copy turnaround and reduce client revisions. Tool stack / ways of working - Uses ClickUp for project management and workflow organization - Uses Slack for team coordination and communication - Works across Meta, Google/Search, TikTok, CTV, and programmatic campaign environments - Uses AI tools to speed up copy creation and reduce revision cycles
Key Achievements
Led digital transformation of a 20-year-old traditional company, establishing e-commerce operations that generated over RM during the pandemic and achieved +60% revenue growth in 2021 and +40% in 2022. Managed enterprise client portfolios with monthly media investments ranging from USD M to M at DA, working with major brands including Marvel Unlimited and Rakuten Viki. Delivered 34 events, 12 publications, and secured over 100 media coverages in a single year for Columbia Global Center Rio.
Skills
Work Experience
Project Manager
DA · New York, United States · Oct 2025 – Present
- Lead cross-functional teams delivering large-scale digital marketing and paid media campaigns for a portfolio of enterprise clients, including major brands such as Marvel Unlimited, Rakuten Viki, and People.
- Oversee campaign planning, execution, and optimization across multiple channels, managing a client portfolio with monthly media investments ranging from USD M to M.
- Drive day-to-day project execution, priorities, resource allocation, and delivery timelines, ensuring alignment across marketing, creative, media, analytics, and client stakeholders.
- Design and maintain scalable project management frameworks and workflows in ClickUp, increasing visibility, accountability, and operational efficiency across teams.
- Serve as a trusted operational lead and primary point of coordination, proactively removing blockers, mitigating risks, and ensuring consistent delivery quality.
Marketing Project Manager
MC · Los Angeles, United States · Jun 2025 – Oct 2025
- Structure project management workflows in ClickUp, improving transparency and team efficiency.
- Lead alignment across cross-functional areas (paid media, development, creative, retention).
- Support creative testing and campaign reporting across 5 DTC brands.
- Reduce miscommunication and enhance delivery consistency across departments.
- Improved operational efficiency and reduced project bottlenecks.
Project Manager
Rio de Janeiro, Brazil · Jan 2023 – Jun 2025
- Lead strategic communications projects for non-profit clients, including Columbia Global Center Rio, developing campaigns, publications, and events that increased engagement and visibility.
- Manage multi-channel strategies (social media, newsletters, events), integrating paid and non-paid media initiatives.
- Supervise a cross-functional communications team, ensuring delivery of impact-driven campaigns on time and within scope.
- Delivered 34 events, 12 original publications, and over 100 media coverages in 2024.
Marketing E-commerce Manager & Marketing Manager
a previous company · Rio de Janeiro, Brazil · Feb 2019 – Dec 2022
- Lead a complete digital transformation of a 20-year-old traditional company.
- Create e-commerce operations from scratch, generating over RM during the pandemic.
- Integrate marketing, sales, and logistics operations for end-to-end digitalization.
- Build and manage a 4-person internal marketing team.
- Achieved business turnaround with +60% revenue growth in 2021 and +40% in 2022.
Marketing Content Specialist
Fre. · Rio de Janeiro, Brazil · Apr 2018 – Jan 2020
- Lead branding and digital strategy for a wine importer, developing brand identity, launching an e-commerce platform, and establishing a strong social media presence.
- Manage communication restructuring for a well-known Italian restaurant in Rio, securing features in two national TV programs, including SBT, Brazil's second-largest broadcaster.
- Lead a digital transformation project for a company with no prior online presence, successfully implementing social media, website, and digital marketing strategies to drive engagement and sales.