Rimsha A.
Amazon Account Manager — Analytics & Growth
Notable Highlight
Drove TACoS from 27% to 16% managing M+/month across multi-marketplace Amazon accounts, while building CEO-level dashboards and holding PPC agencies accountable to performance targets.
Experience Summary
Senior Amazon specialist with 6 years of experience managing multi-marketplace performance across US, EU, UK, and MX for consumer and sports brands. Expertise in PPC strategy, SKU-level forecasting, promotional calendars, agency oversight, and analytics dashboards. Optimized TACoS, CVR, and contribution margins across Sponsored Products, Brands, Display, AMC, and DSP.
Key Achievements
Rimsha's standout achievements included scaling a major Amazon account during Prime Day, increasing weekly sales from K to over K through strategic listing optimization, backend keyword refinement, and promotional execution. She reduced TACoS from 27% to 16% by restructuring campaigns, improving keyword targeting, and optimizing bidding strategies across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. She improved conversion rates by up to 12% through AI-assisted A/B testing of listing images and enhanced A+ content optimization. She reduced lost sales by 18% through proactive inventory forecasting, catalog health monitoring, and supply chain coordination. Her agency-side background provided her with a unique advantage in identifying inefficiencies, holding agencies accountable, and communicating actionable insights to stakeholders and leadership teams. She managed 7 and 8-figure Amazon brands, including accounts generating approximately M annually, bringing strong commercial and analytical decision-making experience.
Skills
Work Experience
Amazon Account Manager
AGAGL · Remote, USA · Jan 2024 – Jan 2026
- Built and maintained weekly CEO-level performance dashboards tracking revenue, TACoS, ACoS, CVR, and contribution margin by SKU and marketplace across all active markets using Helium10, DataDive, My Real Profit, and Brand Analytics.
- Owned SKU-level sales forecasting incorporating promotional cadence, seasonality, and inventory position—improving forecast accuracy and feeding company-wide commercial planning decisions.
- Managed and executed the full promotional calendar: coupons, deals, lightning deals, and seasonal events—analyzing promotional ROI and adjusting strategy based on performance data.
- Oversaw retained PPC agency relationships through weekly performance reviews and monthly deep-dives, holding agency accountable to TACoS and contribution margin targets with documented outcomes.
- Managed M+ per month on Amazon Seller Central with full-funnel PPC strategy across Sponsored Products, Sponsored Brands, Sponsored Display, AMC, and DSP campaigns.
- Increased conversion rates by up to 4.6% through SEO-driven listing optimization, A+ content enhancements, and imagery improvements.
- Reduced lost sales by 18% via continuous inventory monitoring, supply chain coordination, and proactive restock planning.
- Resolved 100+ suppressed or inactive listings via flat files, Seller Support escalation, and case management.
Amazon Brand Manager
PMSER · Remote · Jan 2022 – Jan 2024
- Led Amazon strategy and PPC across EU and US marketplaces in skincare, tech, and home essentials—managing K+ in monthly ad spend and delivering K+ in attributed sales.
- Drove TACoS from 27% to 16% through granular keyword strategy, bid management, and campaign structure optimization across Sponsored Products, Brands, and Display.
- Owned promotional planning and execution—coordinating coupons, Prime Day deals, and seasonal events across multiple marketplaces with ROI tracking on every campaign.
- Held agency partners and internal stakeholders accountable to performance benchmarks through structured weekly cadences and data-backed reviews.
- Achieved 2x CVR improvement via advanced backend keyword layering, creative overhauls, and A+ content variations tailored for saturated markets.
- Boosted SKU profit margins by 4% through smart sourcing, FBA fee optimization, and bundling strategies.
Freelance Amazon Brand Manager
SE · Remote · Jan 2020 – Jan 2022
- Partnered with 200+ global clients—sellers, agencies, and DTC brands—building and executing growth roadmaps across Amazon US, UK, EU, and emerging marketplaces.
- Managed 7- and 8-figure accounts across skincare, electronics, supplements, sports, apparel, and home décor—delivering SKU-level performance visibility with custom KPI dashboards tracking CVR, CTR, TACoS, and review velocity.
- Launched 500+ SKUs end-to-end: catalog integrity, keyword discoverability, PPC ramp-up, and compliance across multiple marketplaces.
- Led a UK skincare brand launch to BSR <500 in 60 days, tripling CVR using DataDive-driven keyword strategy and premium A+ content modules.
- Directly managed PPC in smaller and emerging markets—owning campaign structure, keyword research, bid management, and performance reporting independently.
- Trained and mentored junior associates in listing audits, keyword research, account health management, and data analysis.