Dannia S.

Lifecycle Marketing Manager / Email Marketing Lead

Ecuador10+ years experienceAvailable now$60/hr

AI Experience

🧠 Claude - Uses it daily for research and for pulling scattered information into something usable, and builds automations with it, including hands-on work in the coding tool. Reports real time savings across that work.

Notable Highlight

Built and optimized email and SMS lifecycle flows (welcome, abandoned cart, post-purchase, winback)driving measurable increases in retention and revenue Works hands-on with Claude - the AI Experience section above has the examples.

Experience Summary

Dannia is a 10+ year growth marketing leader with deep, hands-on Meta Ads experience spanning strategy, implementation, reporting, and optimization across SaaS, DTC, real estate, and ESG clients (a previous company, a previous company, a previous company, GreenNova); she rates herself equally strong on Meta, Google, and LinkedIn Ads, with her largest monthly budget around $4M USD and largest single-campaign spend at $100K (real estate). She also has ~3 years of Amazon Ads experience and is comfortable converting Meta campaign processes into Amazon Ads, directly matching one target role's requirement. Her copywriting spans emails, blogs, ad copy, and landing pages, most notably at a previous company where she produced 20-30+ monthly content assets for DTC brands. On email/lifecycle, she led multi-channel lifecycle strategy at a previous company (email, in-app, SMS), lifting retention 18% and driving a 32% increase in open rates via A/B testing across 50,000+ users. For AI, she actively uses Claude (including Claude Code) and ChatGPT for research, information synthesis, and building automations, calling out significant time savings. She also has notable video editing skills (Premiere/Adobe), relevant to a second creative-strategy role under consideration. Currently freelancing and available to start October 6th, with interview availability Sept 29-Oct 2 (CST mornings).

Key Achievements

Increased a B2B client's marketing ROI from 0.45 to 5.48 in just two months by completely overhauling the company's digital marketing strategy across multiple channels.
Helped transform a business generating virtually no return on its marketing investment into one that closed millions of dollars in deals through strategic marketing optimization.
Built and optimized email marketing automations and lifecycle campaigns using Klaviyo, Mailchimp, and Zapier integrations.
Managed integrated digital marketing campaigns across Google, Meta, and LinkedIn for clients ranging from startups to large enterprises.
Developed cross-channel marketing strategies across social media, email, paid advertising, content, and design to improve customer acquisition, engagement, and retention.
Built over 10 years of expertise across agency, freelance, and in-house marketing environments, delivering measurable business growth across multiple industries.

Skills

Lifecycle MarketingEmail MarketingRetention MarketingCustomer Journey DevelopmentMarketing AutomationCRM MarketingPaid Media StrategyPerformance MarketingGoogle AdsMeta AdsLinkedIn AdsSocial Media MarketingContent MarketingCopywritingGraphic DesignCampaign StrategyLead GenerationConversion Optimization (CRO)Marketing AnalyticsCross-Functional CollaborationCustomer Lifecycle ManagementCustomer SegmentationAudience SegmentationEmail AutomationCRM StrategyLead NurturingA/B TestingCampaign OptimizationCustomer AcquisitionCustomer RetentionRe-Engagement CampaignsMarketing OperationsGo-to-Market StrategyDigital Marketing StrategyBrand MarketingCreative StrategyLanding Page OptimizationMarketing ReportingKPI TrackingData-Driven Decision MakingGoogle AnalyticsHubSpotKlaviyoMailchimpSalesforce CRMMarketing Funnel OptimizationCustomer Experience OptimizationMulti-Channel Campaign ManagementProject ManagementStakeholder ManagementPerformance ReportingRevenue GrowthDemand GenerationTeam Collaboration.

Work Experience

Head of Marketing

a previous company · Remote · 2026 - Present

Lead growth strategy for a portfolio of B2B SaaS, ecommerce, healthcare, ESG, insurance, adtech, real estate, and service-based clients, overseeing multi-channel acquisition, demand generation, lifecycle strategy, paid media performance, CRO, and revenue reporting.
Own strategic direction for five- to six-figure monthly marketing budgets, building channel mix recommendations, spend forecasts, CAC models, pipeline targets, and optimization plans tied directly to revenue outcomes.
Build executive QBRs and growth plans for accounts with $75K+ quarterly investments and $200K+ pipeline targets, helping leadership teams evaluate performance through CAC, CAC payback, opportunity quality, pipeline ROI, and closed-won revenue instead of only CPL or lead volume.
Lead paid search strategy for a B2B SaaS account that generates nearly $200K in monthly pipeline from 14 paid media opportunities, with Google and Bing producing the majority of opportunity volume during the reporting period.
Develop full-funnel strategy across Google Ads, Microsoft Ads, LinkedIn Ads, Meta, YouTube/Demand Gen, programmatic, PMax, ABM, retargeting, SEO, lifecycle, and landing page optimization.
Rebuild campaign strategies around high-intent acquisition, including exact-match search, BOFU keyword groups, ABM account lists, CRM-based retargeting, geo segmentation, and funnel-stage messaging; one account saw 67%+ of opportunities come from non-brand exact match campaigns.
Lead performance audits that uncover wasted spend, poor conversion tracking, overpacing, low-quality lead sources, weak landing page paths, and CRM attribution gaps, turning findings into clear optimization plans and budget recommendations.
Create revenue-focused dashboards and reporting frameworks across HubSpot, GA4, Looker Studio, and ad platforms, tracking spend, leads, CPL, CPC, CTR, MQLs, SQLs, opportunities, CAC, CAC payback, pipeline, and closed-won revenue.
Build budget reallocation plans that help clients move spend away from low-intent traffic and into higher-performing channels, audiences, keywords, offers, and conversion paths.
Partner cross-functionally with media buying, creative, analytics, design, and account teams to improve campaign execution, reporting accuracy, creative testing, landing page strategy, and client communication.
Serve as a strategic advisor to client leadership teams, translating performance data into direct business recommendations around what to scale, what to pause, and where the next growth opportunity should come from.
Lead a team of 5 performance marketers and 2 designers to build and create all materials needed.

Paid Media & ABM Growth Lead

a previous company · Remote · Jan 2025 - Dec 17, 2025

Direct cross-platform paid social programs across Meta, LinkedIn, TikTok, and YouTube, optimizing budgets exceeding mid-six figures.
Partner with Finance to forecast ROI, improve spend allocation, and optimize CAC/LTV, achieving a 30%+ reduction in cost per qualified lead.
Design integrated influencer and paid social frameworks, partnering with creator partners to increase conversion efficiency by 25%.
Design and scale account-based marketing (ABM) frameworks mapped to ICPs, verticals, and deal tiers, driving a 40% increase in sales-qualified pipeline and improving CAC efficiency by 30%.
Re-architect campaign structures to prioritize high-intent demand capture, reducing cost per qualified lead by 30%+ and improving lead-to-opportunity conversion rates by 25-40%.
Engineer data-driven campaign architecture prioritizing high-intent demand capture; reduce cost per qualified lead by 35% and improve opportunity conversion by 25%.
Partner cross-functionally with Sales, RevOps, and Lifecycle to align acquisition velocity with SDR capacity, reducing time-to-opportunity by 20% while increasing deal throughput.
Lead CRO initiatives across landing pages and forms (copy refinement, CTA testing, friction reduction), driving 20-30% improvements in conversion rate without sacrificing lead quality.
Implement full-funnel reporting tied to CPO, pipeline contribution, and influenced revenue, improving budget reallocation decisions and increasing paid media ROI.
Develop AI-powered segmentation and dynamic content optimization to boost CTR by 21% and refine targeting efficiency.
Lead a global team of 10 paid media and lifecycle specialists, instituting quality standards and pacing accuracy across all campaigns.
Implement GA4-based reporting with Looker dashboards, ensuring unified visibility of CAC, ROAS, and cross-channel lift.
Reallocate budgets to high-performing verticals and ABM tiers based on ROI modeling, improving marketing efficiency and pipeline productivity by 30%.

Content Specialist

a previous company · Remote · 2025

Create conversion-focused content for DTC and e-commerce brands, including Bric's, Petmate, and Gtech, across email, web, paid social, SEO, and product marketing. Partner with creative, performance, and account teams to develop polished, brand-aligned messaging that supports product launches, seasonal campaigns, retention, and revenue growth.
Create 20-30+ monthly assets across paid social ads, email campaigns, landing pages, SEO blogs, product descriptions, website copy, and promotional content.
Write performance-focused ad copy for Meta and other paid channels, including hooks, headlines, primary text, CTAs, and creative variations for testing.
Help shape campaign strategy for product launches, seasonal promotions, retention campaigns, and post-purchase flows by aligning copy with audience intent and purchase behavior.
Build post-purchase messaging that supports customer education, cross-sells, repeat purchases, and long-term brand loyalty.
Contribute to a 56% lift in sales across select DTC campaign initiatives by improving promotional messaging, email copy, ad creative direction, and product positioning.
Improve email performance with stronger subject lines, preview text, and CTA copy, contributing to a 28% increase in open rates and a 56% increase in CTR.
Support SEO growth through keyword-informed blogs, metadata, internal linking recommendations, and product-led content designed to improve discovery and purchase intent.
Partner with designers, account managers, and performance teams to turn campaign goals into clear content briefs, polished copy, and conversion-focused creative direction.
Maintain consistent brand voice across multiple DTC accounts while adapting messaging by audience, channel, campaign type, and stage of the customer journey.
Design integrated influencer and paid social frameworks, partnering with creator partners to increase conversion efficiency by 25%.

Email Marketing Lead / Lifecycle Marketing Manager

a previous company · Remote · 2025

Lead multi-channel lifecycle marketing strategy across email, in-app, and SMS, increasing user retention by 18% and overall engagement by 25%.
Implement advanced segmentation and A/B testing frameworks, driving a 32% increase in open rates and 21% growth in click-through rates.
Partner with product and data leadership to define KPIs and performance dashboards, reducing campaign costs by 15%.
Build automated onboarding and re-engagement programs, decreasing churn by 20% and improving customer activation by 28%.
Oversee end-to-end campaign operations for 50,000+ users, contributing to a 22% increase in upsell revenue and 15% growth in cross-sell adoption.

CMS Editor & Product Manager

ELC · Remote · 2023 - 2025

Direct global digital content governance and CMS operations across 60+ international markets on Drupal, ensuring enterprise-level brand consistency and compliance.
Partner cross-functionally with design, engineering, and marketing teams to implement Figma-to-CMS workflows, reducing campaign deployment times by 30%.
Lead data-driven content optimization initiatives, improving conversion rates by 20% and overall engagement by 15%.
Spearhead the integration of performance analytics into content workflows, enabling real-time visibility into audience behavior and campaign ROI.
Collaborate with product marketing and creative teams to elevate brand storytelling across global markets, aligning with strategic GTM priorities.
Analyze customer and campaign data to refine content and product narratives, improving conversion rates by 20%.

Operations & Growth Manager

EMP · Remote · 2024

Oversee end-to-end business operations across marketing, production, and client services, driving 35% productivity improvement via workflow automation (ClickUp).
Design and launch digital growth and community engagement programs, expanding customer base by 25%.
Introduce data-backed CRM and lifecycle automation, improving retention and client satisfaction to 95%+.
Align operational strategy with content and performance goals, optimizing team efficiency across global contributors.

Partnerships & Affiliate Manager

NM · Remote · 2023 - 2024

Launch and manage affiliate and influencer programs, expanding brand reach and creator-driven conversions by 60%.
Recruit, onboard, and optimize affiliate and influencer partnerships to expand brand reach and monetization.
Execute partner-focused email and outreach campaigns to strengthen long-term revenue channels.
Develop frameworks for creator collaboration and paid amplification, establishing early experience with influencer-paid social integration.

Marketing Assistant

TA · Remote · 2023 - 2024

Revamp email automation and paid campaigns, increasing open rates by 50% and conversions by 30%.
Support website redesign and UX optimization initiatives, increasing site engagement by 35%.
Optimize marketing funnels, contributing to a 20% increase in qualified leads.

Social Media & Paid Media Specialist

DR · Remote · 2022 - 2024

Lead organic and paid media strategies for 30+ brands, increasing engagement by 40% and improving ROI by 20%.
Scale a client's Twitter presence to over 300K followers, driving viral reach and a 50% increase in brand awareness.
Optimize paid campaigns using analytics and CRM data, improving newsletter CTR by 25% and conversions by 30%.

Vice President of Paid Media

VQC · Remote · 2022

Launch and scale the firm's Climate Intelligence Practice, integrating AI and predictive analytics into marketing and sales forecasting models.
Apply data-driven marketing frameworks and AI-enabled analytics models adaptable to highly regulated industries including healthcare, energy, and finance, improving targeting precision and campaign ROI by over 30%.
Collaborate with creative, product, and communications teams to translate complex insights into accessible brand messaging that enhances market education and customer confidence.
Lead go-to-market and business development for data-driven enterprise clients across finance, energy, and manufacturing, generating $5M+ in new revenue.
Foster a performance-first, experimentation-driven culture across marketing and data teams, aligning innovation with accountability and measurable outcomes.
Build cross-functional partnerships to ensure marketing investments directly support business goals, emphasizing transparency, ethical data use, and customer trust.
Build scalable operational playbooks for planning, trafficking, and QA, aligning with BI dashboards (Snowflake, Looker) for real-time visibility.
Direct cross-functional collaboration with Sales, Creative, and Data Science to unify measurement and storytelling.
Develop data infrastructure strategy and attribution frameworks to connect marketing performance with client ROI.
Partner with C-level stakeholders to define full-funnel acquisition and retention strategies, improving forecasting accuracy and pipeline visibility by 30%.
Spearhead cross-sector content and thought leadership initiatives, positioning the firm as a trusted advisor for analytics-led decarbonization and investment optimization.
Establish paid media infrastructure combining influencer insights and predictive analytics, improving campaign ROI by 30%.

Fractional Chief Marketing Officer

GNS · Remote · 2021 - 2023

Serve as founding CMO for SaaS sustainability platform, leading go-to-market strategy, brand positioning, and revenue operations across enterprise ESG and data intelligence clients.
Orchestrate full-funnel, integrated marketing programs across paid, content, and lifecycle channels, driving 70% YoY revenue growth and scalable customer acquisition.
Manage 8-figure annual marketing budgets across Google Ads, Meta, and LinkedIn, improving campaign ROI by up to 30%.
Build and lead a 25-member global performance organization integrating paid, influencer, and lifecycle marketing channels.
Develop multi-channel acquisition programs (paid, lifecycle, content) that improve CAC efficiency by 35% and support long-term retention goals.
Launch full-funnel paid campaigns across Meta, TikTok, YouTube, and LinkedIn, achieving a 70% YoY revenue lift and 35% CAC efficiency improvement.
Implement GEO-aligned content architecture to strengthen organic discovery and technical SEO, increasing inbound enterprise leads by 45%.
Partner with creators and micro-influencers to test creator-led paid amplification, increasing CTR by 28% and engagement by 32%.
Present paid media performance frameworks and ROI attribution models to C-suite and enterprise clients.
Lead development of analytics dashboards linking marketing performance to customer retention and revenue, supporting data-driven decision-making across leadership.
Partner with executive leadership to align marketing vision with organizational growth targets, serving as a key voice in GTM and customer experience strategy.