Dannia S.
Lifecycle Marketing Manager / Email Marketing Lead
Notable Highlight
Built and optimized email and SMS lifecycle flows (welcome, abandoned cart, post-purchase, winback)driving measurable increases in retention and revenue
Experience Summary
Growth, marketing, and content executive with 10+ years of experience leading global marketing, content, and revenue initiatives across SaaS, technology, e-commerce, healthcare, and creator-driven businesses. Proven expertise in transforming founder expertise, executive conversations, podcasts, customer insights, and complex technical topics into compelling multi-channel content that drives engagement, thought leadership, and business growth. Experienced in managing end-to-end content operations and editorial workflows across Substack, LinkedIn, newsletters, websites, email, YouTube, and social media platforms.
Key Achievements
Drove 70%+ YoY revenue growth by developing and executing integrated, full-funnel marketing strategies across paid, content, and lifecycle channels. Managed M+ in annual paid media budgets, optimizing spend allocation and improving campaign ROI and forecasting accuracy across global markets. Built and led global teams of 50+ marketers spanning Paid Media, Lifecycle Marketing, Brand, and Revenue Operations functions. Generated nearly K in monthly pipeline for a B2B SaaS client through paid search optimization and high-intent acquisition strategies. Reduced customer acquisition costs by 30–40% on average through ABM frameworks, budget optimization, AI-driven segmentation, and full-funnel attribution strategies. Improved marketing efficiency and pipeline productivity by 30% through ROI modeling, budget reallocation, and revenue-focused reporting frameworks. Increased user retention by 18%, engagement by 25%, and reduced churn by 20% through lifecycle automation and advanced segmentation strategies. Generated M+ in new revenue by leading go-to-market and business development initiatives for enterprise clients across finance, energy, and manufacturing sectors. Increased inbound enterprise leads by 45% and improved campaign ROI by 30% through GEO-driven content architecture, predictive targeting, and creator-led paid amplification strategies. Led creator and affiliate programs that increased creator-driven conversions by 60%, demonstrating strong experience in influencer partnerships and ecosystem growth initiatives.
Skills
**Content & Editorial Management:** Content Strategy, Founder Thought Leadership, Executive Storytelling, Editorial Planning, Content Operations, Long-Form Content Repurposing, Newsletter & Substack Management, Copywriting, Brand Messaging, Content Marketing **Digital Marketing & Growth:** Demand Generation, Account-Based Marketing (ABM), Lifecycle Marketing, Email Marketing, Conversion Rate Optimization (CRO), Paid Social Media, SEO & GEO (Generative Engine Optimization), Community Building, Audience Growth Strategies **Analytics & Performance:** Marketing Analytics, Campaign Performance Reporting, Attribution Modeling, A/B Testing, KPI Development, Revenue Reporting, Pipeline Analysis, Customer Acquisition Cost (CAC) Optimization, ROI Analysis **Leadership & Operations:** Cross-Functional Team Leadership, Project Management, Stakeholder Management, Marketing Operations, Workflow Optimization, Budget Management, Process Development, Remote Team Collaboration **Platforms & Tools:** HubSpot, Salesforce, Customer.io, Google Analytics 4 (GA4), Looker Studio, Tableau, Meta Ads Manager, LinkedIn Ads, Google Ads, YouTube Ads, TikTok Ads Manager, Canva, Figma, Notion, ClickUp, Hootsuite, ChatGPT, Jasper **Languages:** Spanish (Native), English (Native), Korean (Basic), French (Basic)
Work Experience
Paid Media & ABM Growth Lead (Project-Based)
Pay. · Remote · 2025 (Ended Dec 17)
- Directed cross-platform paid social programs across Meta, LinkedIn, TikTok, and YouTube, optimizing budgets exceeding mid-six figures.
- Partnered with Finance to forecast ROI, improve spend allocation, and optimize CAC/LTV, achieving a 30%+ reduction in cost per qualified lead.
- Designed integrated influencer and paid social frameworks, partnering with creator partners to increase conversion efficiency by 25%.
- Designed and scaled account-based marketing (ABM) frameworks mapped to ICPs, verticals, and deal tiers, driving a 40% increase in sales-qualified pipeline and improving CAC efficiency by 30%.
- Re-architected campaign structures to prioritize high-intent demand capture, reducing cost per qualified lead by 30%+ and improving lead-to-opportunity conversion rates by 25–40%.
- Partnered cross-functionally with Sales, RevOps, and Lifecycle to align acquisition velocity with SDR capacity, reducing time-to-opportunity by 20% while increasing deal throughput.
- Led CRO initiatives across landing pages and forms (copy refinement, CTA testing, friction reduction), driving 20–30% improvements in conversion rate without sacrificing lead quality.
- Implemented full-funnel reporting tied to CPO, pipeline contribution, and influenced revenue, improving budget reallocation decisions and increasing paid media ROI.
- Developed AI-powered segmentation and dynamic content optimization to boost CTR by 21% and refine targeting efficiency.
- Led a global team of 10 paid media and lifecycle specialists, instituting quality standards and pacing accuracy across all campaigns.
- Implemented GA4-based reporting with Looker dashboards, ensuring unified visibility of CAC, ROAS, and cross-channel lift.
- Reallocated budgets to high-performing verticals and ABM tiers based on ROI modeling, improving marketing efficiency and pipeline productivity by 30%.
Lifecycle Marketing Manager / Email Marketing Lead
Ext. · Remote · 2025
- Led multi-channel lifecycle marketing strategy across email, in-app, and SMS, increasing user retention by 18% and overall engagement by 25%.
- Implemented advanced segmentation and A/B testing frameworks, driving a 32% increase in open rates and 21% growth in click-through rates.
- Partnered with product and data leadership to define KPIs and performance dashboards, reducing campaign costs by 15%.
- Built automated onboarding and re-engagement programs, decreasing churn by 20% and improving customer activation by 28%.
- Oversaw end-to-end campaign operations for 50,000+ users, contributing to a 22% increase in upsell revenue and 15% growth in cross-sell adoption.
CMS Editor & Product Manager
ELC · Remote · 2023 – 2025
- Directed global digital content governance and CMS operations across 60+ international markets on Drupal, ensuring enterprise-level brand consistency and compliance.
- Partnered cross-functionally with design, engineering, and marketing teams to implement Figma-to-CMS workflows, reducing campaign deployment times by 30%.
- Led data-driven content optimization initiatives, improving conversion rates by 20% and overall engagement by 15%.
- Spearheaded the integration of performance analytics into content workflows, enabling real-time visibility into audience behavior and campaign ROI.
- Collaborated with product marketing and creative teams to elevate brand storytelling across global markets, aligning with strategic GTM priorities.
- Analyzed customer and campaign data to refine content and product narratives, improving conversion rates by 20%.
Operations & Growth Manager
EMP · Remote · 2024
- Oversaw end-to-end business operations across marketing, production, and client services, driving 35% productivity improvement via workflow automation (ClickUp).
- Designed and launched digital growth and community engagement programs, expanding customer base by 25%.
- Introduced data-backed CRM and lifecycle automation, improving retention and client satisfaction to 95%+.
- Aligned operational strategy with content and performance goals, optimizing team efficiency across global contributors.
Partnerships & Affiliate Manager
NM · Remote · 2023 – 2024
- Launched and managed affiliate and influencer programs, expanding brand reach and creator-driven conversions by 60%.
- Recruited, onboarded, and optimized affiliate and influencer partnerships to expand brand reach and monetization.
- Executed partner-focused email and outreach campaigns to strengthen long-term revenue channels.
- Developed frameworks for creator collaboration and paid amplification, establishing early experience with influencer–paid social integration.
Marketing Assistant
TA · Remote · 2023 – 2024
- Revamped email automation and paid campaigns, increasing open rates by 50% and conversions by 30%.
- Supported website redesign and UX optimization initiatives, increasing site engagement by 35%.
- Optimized marketing funnels, contributing to a 20% increase in qualified leads.
Social Media & Paid Media Specialist
DR · Remote · 2022 – 2024
- Led organic and paid media strategies for 30+ brands, increasing engagement by 40% and improving ROI by 20%.
- Scaled a client's Twitter presence to over 300K followers, driving viral reach and a 50% increase in brand awareness.
- Optimized paid campaigns using analytics and CRM data, improving newsletter CTR by 25% and conversions by 30%.
Vice President of Paid Media
VQC · Remote · 2022
- Launched and scaled the firm's Climate Intelligence Practice, integrating AI and predictive analytics into marketing and sales forecasting models.
- Applied data-driven marketing frameworks and AI-enabled analytics models adaptable to highly regulated industries including healthcare, energy, and finance, improving targeting precision and campaign ROI by over 30%.
- Collaborated with creative, product, and communications teams to translate complex insights into accessible brand messaging that enhanced market education and customer confidence.
- Led go-to-market and business development for data-driven enterprise clients across finance, energy, and manufacturing, generating M+ in new revenue.
- Fostered a performance-first, experimentation-driven culture across marketing and data teams, aligning innovation with accountability and measurable outcomes.
- Built cross-functional partnerships to ensure marketing investments directly supported business goals, emphasizing transparency, ethical data use, and customer trust.
- Built scalable operational playbooks for planning, trafficking, and QA, aligning with BI dashboards (Snowflake, Looker) for real-time visibility.
- Directed cross-functional collaboration with Sales, Creative, and Data Science to unify measurement and storytelling.
- Developed data infrastructure strategy and attribution frameworks to connect marketing performance with client ROI.
- Partnered with C-level stakeholders to define full-funnel acquisition and retention strategies, improving forecasting accuracy and pipeline visibility by 30%.
- Spearheaded cross-sector content and thought leadership initiatives, positioning the firm as a trusted advisor for analytics-led decarbonization and investment optimization.
- Established paid media infrastructure combining influencer insights and predictive analytics, improving campaign ROI by 30%.
Fractional Chief Marketing Officer
GNS · Remote · 2021 – 2023
- Served as founding CMO for SaaS sustainability platform, leading go-to-market strategy, brand positioning, and revenue operations across enterprise ESG and data intelligence clients.
- Orchestrated full-funnel, integrated marketing programs across paid, content, and lifecycle channels, driving 70% YoY revenue growth and scalable customer acquisition.
- Managed 8-figure annual marketing budgets across Google Ads, Meta, and LinkedIn, improving campaign ROI by up to 30%.
- Built and led a 25-member global performance organization integrating paid, influencer, and lifecycle marketing channels.
- Developed multi-channel acquisition programs (paid, lifecycle, content) that improved CAC efficiency by 35% and supported long-term retention goals.
- Launched full-funnel paid campaigns across Meta, TikTok, YouTube, and LinkedIn, achieving a 70% YoY revenue lift and 35% CAC efficiency improvement.
- Implemented GEO-aligned content architecture to strengthen organic discovery and technical SEO, increasing inbound enterprise leads by 45%.
- Partnered with creators and micro-influencers to test creator-led paid amplification, increasing CTR by 28% and engagement by 32%.
- Presented paid media performance frameworks and ROI attribution models to C-suite and enterprise clients.
- Led development of analytics dashboards linking marketing performance to customer retention and revenue, supporting data-driven decision-making across leadership.
- Partnered with executive leadership to align marketing vision with organizational growth targets, serving as a key voice in GTM and customer experience strategy.