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J
JENNIFER B.
Senior Brand Manager
Colombia8+ years experienceAvailable in 2 weeks$9,000/mo
Compare at US rates $27,000/mo?
Notable Highlight
Twelve years in beauty/CPG with eight years of senior-level 360° brand ownership across retail, eCommerce, PR, influencer, merchandising, and launches.
Experience Summary
12 years of experience across beauty, CPG, wellness, and luxury brands, including approximately 8 years at SBM level or equivalent with end-to-end brand ownership. Led 360° launches across retail, eCommerce, wholesale, PR, influencer, merchandising, and point-of-sale, coordinating calendars, briefs, agencies, training, and execution across channels. Managed launches for global brands across Colombia, Panama, and Costa Rica, adapting global brand strategy to local markets and major national retailers.
Key Achievements
- Led 360-degree product launches across retail, wholesale, eCommerce, marketplace, PR, influencer, training, and merchandising channels.
- Owned master brand calendars, launch timelines, channel strategies, and point-of-sale execution across multiple markets.
- Developed retailer-specific strategies for national retail, beauty specialty, department store, pharmacy, wholesale, and eCommerce channels.
- Managed shopper-marketing and retail CRM initiatives with Colombian equivalents of major US retailers.
- Created brand and launch briefs to align agencies, internal teams, retailers, PR, influencers, and sales teams.
- Managed external agencies against KPIs including timing, reach, impressions, engagement, follower growth, and campaign quality.
- Tracked sell-in, sell-out, inventory rotation, eCommerce sales, click-through rates, retailer rankings, consultant productivity, customer satisfaction, and retention.
Skills
Brand StrategyBrand Management360° MarketingIntegrated MarketingProduct LaunchesRetail MarketingShopper MarketingeCommerceDTCInfluencer MarketingPRMerchandisingTrade MarketingAgency ManagementBrand PositioningBrand GuidelinesCross-Functional LeadershipKPI ReportingSell-In/Sell-OutInventory ManagementSEOMonday.comSlackHubSpotGoogle AnalyticsExcel
Work Experience
General Manager Colombia
a previous company · Jan 2024 - Sep 2024
- Directed the execution of firm's strategic plan, driving a profitable multimillion-dollar P&L and positioning the company as a leading player in the Colombian beauty luxury industry.
- Increased revenue 72% YoY by focusing on new brands introduction and deepening sales on channels such as retailers and e-commerce.
- Expanded operational profit from 0.5% to 10% by balancing a more profitable product mix between brands and top products and rationalizing operational expenses across the organization.
- Fostered an inclusive and empowerment-based culture across the organization, promoting diversity and innovation through a solid career growth plan among teams.
Chief Operating Officer
a previous company · Mar 2022 - Jan 2024
- Led the overall operations and strategic direction of a previous company in Colombia, overseeing all aspects of the business including P&L management, supply chain, sales strategy, and market positioning.
- Achieved the first positive operational profit year in the history of the company.
- Provided cross-functional leadership across sales, marketing, supply chain, digital/CRM, and training areas, ensuring alignment with business objectives.
- Successfully assessed and launched new brands into the market, enhancing the company's portfolio and market presence.
- Developed and implemented operational processes, reporting systems, and company policies to drive growth, profitability, and efficiency.
Marketing Director
a previous company · Feb 2021 - Mar 2022
- Led in-store and digital marketing strategies, significantly expanding market share and solidifying company's position as the top luxury distributor in Colombia.
- Oversaw the Luxe Division and Lifestyle Division, managing prestigious brands such as Lancôme, Armani, Kiehl's, Ralph Lauren, and more.
- Enhanced retail excellence through strategic promotional activities and permanent merchandising.
- Led the development of digital marketing campaigns, increasing brand awareness and engagement across all channels.
Division Marketing Manager (Luxury Brands)
a previous company · Feb 2020 - Feb 2021
- Managed brand development and portfolio prioritization for high-profile brands such as Givenchy, Kenzo, Guerlain, and La Prairie.
- Cultivated a high-performing team of brand managers, trainers, and specialists, driving excellence in marketing execution.
- Innovated workflows that increased accuracy and efficiency in A&P budgeting, delivering significant contribution to profit margins.
Group Brand Manager (LVMH FB, Euroitalia & La Prairie)
a previous company · May 2018 - Feb 2020
- Led a team of brand managers, assistants, trainers, and consultants, achieving sales growth and optimal inventory management.
- Developed new products for makeup influencer Pautips, enhancing the company's product offerings.
- Executed POS activations with retailers, ensuring top-tier customer service and measurable ROI on marketing investments.
Brand Manager (Givenchy & Kenzo)
a previous company · Apr 2017 - May 2018
- Spearheaded the positioning of Givenchy and Kenzo in the Colombian market, aligning with LVMH FB guardrails.
- Strategically managed marketing plans, budgets, and product inventory, achieving brand recognition and sales growth.
Retail Senior Category Manager Make Up & Skincare
a previous company · Sep 2016 - Apr 2017
- Led 36 store openings across Colombia by defining strategic growth plans for makeup and skincare categories.
- Managed volume, market share, and profitability while negotiating commercial terms with suppliers.
Brand Manager (Interparfums, LVMH FB, Art & Fragrance Group)
LR · Jan 2015 - Sep 2016
- Managed A&P budgets and developed brand strategies for luxury brands such as Lalique, Montblanc, Jimmy Choo, and Givenchy.
Marketing Assistant (Sensodyne, Paradontax, Aquafresh)
GSK · Nov 2013 - Dec 2014
- Increased Sensodyne's market share by 0.7% within 11 months by supporting the execution of targeted marketing campaigns and product launches.
- Drove a 35% increase in sales year-over-year by effectively managing NPD trackers and coordinating product development activities.