Maren G.
Creative Strategist
Compare at US rates $15,000/mo?
Notable Highlight
Developed a bundle-focused static ad campaign for a US-based beauty brand aimed at increasing ROAS, executed across three distinct creative angles: "Treat Yourself," "Glow Up," and "Holiday Gift Sets." The bundle concept proved to be one of the strongest performing creatives for the brand. Also supported a hair care brand in the Philippines at BM in growing their visibility and relevance on TikTok and Instagram.
Experience Summary
Writing Portfolio: https://docs.google.com/document/d/1e_Mt0TxbYvdfIEpXjJdnSpSq71egUsUWUASjpsP3ZYw/edit?usp=sharing Maren is a Creative Strategist with over 10 years of experience in the Beauty and Lifestyle industry, spanning performance creative development, SEO copywriting, e-commerce CX, and sales training. She worked with brands and agencies including VM, a previous company, FC, a previous company, and EMP, crafting data-backed ad creatives and content strategies across TikTok, Pinterest, Instagram, and paid social. Her psychology background as a Registered Psychometrician and Lean Six Sigma Green Belt certification informed her approach to creating behaviorally-informed content scaled through structured testing systems and data analysis. Her winning creatives achieved an average 3.5 ROAS and 2 NCROAS.
Key Achievements
Generated an average of 3.5 ROAS and 2 NCROAS from winning paid social creatives. Grew a brand's Pinterest account from zero to 2 million monthly impressions, driving 15,000 monthly website visits at EMP. At VM, increased a haircare brand's TikTok engagement from 8,673 to 193,234 likes using a Comments as Creatives strategy. At a previous company's Ecom CX role, designed a conversational flow for the RayBan Lazada chatbot, achieving a 91% chat response rate. At EC, increased trainee retention rates from 43% to 83% in a single year through a restructured onboarding program.
Skills
Work Experience
Creative Strategist
VM · March 2025 - July 2025
- Analyze and ideate social media posts that resonate with audiences to boost brand's visibility and relevance.
- Boost a haircare brand's visibility and relevance on TikTok by leveraging Comments as Creatives (CasCs).
- Increase engagement from 8,673 likes to 193,234 likes on CasCs.
Freelance Copywriter & Strategist
July 2020 - Present
- Plan, design, and create solution-oriented content to help brands boost their visibility across different distribution channels through SEO blogs, TikTok, Pinterest, and Instagram.
- Develop Brand Identity Guidelines for beauty and lifestyle brands.
SEO Copywriter
EMP · United States · Feb 2023 - Mar 2024
- Help grow the brand's Pinterest account from 0 to a high of 2 million monthly impressions, which drove 15,000 monthly visits to the website started from 0.
Ecom CX
a previous company · July 2022 - Dec 2022
- Design a conversational flow for RayBan Lazada chatbot, which resulted in up to 91% chat response rate.
- Manage other brands including Benefit Cosmetics, Make Up For Ever, Aveda, Tommy Hilfiger, KORA Organics, and others.
Training Executive
a previous company · Nov 2016 - July 2020
- Manage holistic sales and brand education training of Beauty Consultants for Clio Professional, Peripera, Dermatory, Goodal, Jeffree Star Cosmetics, Peter Thomas Roth, Elizabeth Arden, and Sleek MakeUP.
- Spearhead the 2-week Onboarding with Immersion & Career Progression Program of Club Clio Artists.
- Consistently hit the target sell-out rate of new product launches for Club Clio.
- Successfully launch WAVE (Work Attitude and Values Enhancement) and Sales Enablement Training Programs such as Boutique services training, Beauty Trends Workshops, in-store challenges, progress checks, Performance Improvement Plan, online POP quiz with post-training reinforcements.
- Increase trainee retention rates from 43% to 83% in a year through a well-structured onboarding program.
Training Specialist
EC · Feb 2015 - Nov 2016
- Develop KSA enhancement programs and cascade to Ever Bilena Beauty Consultants nationwide.
Creative Strategist
FC · October 2025 - May 2026
- Research insights, market trends, and competitor analysis.
- Create customer personas.
- Map out customers' buying behavior and the right messaging for each stage of awareness.
- Create TOF, MOF, and BOF statics.
- Create a testing system to increase creative diversity.
- Analyze the performance of creatives based on quantitative and qualitative metrics.
- Create different promotional offers or messaging to boost conversion.
- Identify ways to boost the ROAS, NCROAS, and AOV.
Creative Strategist
a previous company · October 2025 - May 2026
- Research insights, market trends, and competitor analysis.
- Create customer personas.
- Map out customers' buying behavior and the right messaging for each stage of awareness.
- Create TOF, MOF, and BOF statics.
- Create a testing system to increase creative diversity.
- Analyze the performance of creatives based on quantitative and qualitative metrics.
- Create different promotional offers or messaging to boost conversion.
- Identify ways to boost the ROAS, NCROAS, and AOV.