Claudette R.
E-commerce Operations Manager
Compare at US rates $10,800/mo?
Notable Highlight
One of Claudette's most notable achievements was growing UP' TikTok Shop GMV from approximately to PHP 24M, then to . A major driver of this growth was her proposal to bring operations in-house, eliminating external agencies and reducing service and commission fees. She redirected those savings into building internal capabilities and improving performance marketing efficiency. She also led a livestream campaign where self-live ROAS improved from 4x to 15x during a brand birthday sale. That campaign combined ad support with creative live execution, including brand mascot participation and a birthday cake activation to increase engagement and sales. Unicharm's TikTok Shop remained consistently in the top 5 throughout 2025 and reached #1 in December 2025. She surpassed a monthly liveselling sales target of $250,000 at ODEI by leveraging two TikTok accounts with a combined following of 650K. She led the creative content strategy across six cryptocurrency-focused TikTok accounts at RFE, managing a full team of creators, editors, and multimedia artists.
Experience Summary
Claudette Ann is a versatile e-commerce and digital marketing professional with a strong track record spanning liveselling operations, social media management, creative leadership, and financial trading. She currently serves as E-commerce Operations Manager at ODEI, where she drives TikTok-based liveselling across a combined audience of 650K followers and consistently surpasses $250,000 in monthly sales. Her background includes leading creative teams for cryptocurrency-focused content at RFE, managing multi-platform social media for a previous company clients, and parallel experience as an independent US stocks and cryptocurrency trader. Earlier career roles in financial advisory, food service management, and hospitality rounded out a broad, commercially minded skill set.
Key Achievements
Grew UP' TikTok Shop GMV from PHP 800,000 to PHP 24M, then to PHP 36M monthly by bringing operations in-house, eliminating external agencies, and reducing service and commission fees. Redirected savings into internal capabilities and performance marketing efficiency. Executed a livestream campaign that improved self-live ROAS from 4x to 15x during a brand birthday sale, combining ad support with creative execution, brand mascot participation, and birthday cake activation. Maintained Unicharm's TikTok Shop in the top 5 throughout 2025, reaching #1 in December 2025. Consistently surpassed a monthly liveselling sales target of $250,000 at ODEI. by leveraging two TikTok accounts with a combined 650K following. Led creative content strategy across six cryptocurrency-focused TikTok accounts at RFE, managing a full team of creators, editors, and multimedia artists.
Skills
Work Experience
E-commerce Operations Manager
UP · Nov 2024 - Present
- Manage performance marketing and ads strategy to drive traffic, conversions, and ROI across platforms.
- Oversee in-house operations team (TSP) ensuring efficient execution of daily e-commerce activities.
- Lead campaign planning and deal execution, aligning with brand and sales objectives.
- Handle platform negotiations to secure better visibility, placements, and commercial terms.
- Supervise fulfillment and supply coordination, ensuring product availability and smooth order processing.
E-commerce Operations Manager
ODEI · Oct 2022 - Oct 2024
- Developed and executed comprehensive liveselling strategies to engage and convert followers on TikTok platform, leveraging two accounts with a combined 650k followers.
- Achieved monthly sales targets consistently, surpassing a goal of $250,000 by implementing innovative sales tactics and promotional campaigns.
- Created compelling live content that effectively showcased products, driving increased viewership and engagement rates.
- Established strong relationships with influencers and brand ambassadors to amplify product reach and drive sales conversions.
- Monitored market trends and competitor activities to identify opportunities for growth and adaptation in the liveselling space.
- Analyzed performance metrics and KPIs regularly to optimize strategies and improve sales performance.
- Provided coaching and training to team members on effective liveselling techniques and best practices.
Creative Team Lead
RFE · Jan 2021 - Oct 2022
- Developed a comprehensive content strategy for 6 TikTok accounts, each catering to different aspects of cryptocurrency, ensuring alignment with brand voice and values.
- Led and guided the creative team to produce captivating and educational short-form videos that demystify cryptocurrency concepts for a mainstream audience.
- Leveraged experience working with Key Opinion Leaders and influencers within the cryptocurrency space to secure partnerships that enhanced credibility and reach of TikTok accounts.
- Collaborated with community managers to foster active engagement and interaction with audience, responding to comments, questions, and feedback in an informative manner.
- Utilized understanding of cryptocurrency and blockchain technology to accurately convey complex ideas in an easily digestible format suitable for a TikTok audience.
Social Media Manager
a previous company · Jan 2020 - Jan 2021
- Developed and implemented effective social media strategies for clients across various platforms, including Facebook, Instagram, Twitter, and TikTok.
- Monitored social media trends, tools, applications, and emerging platforms to keep clients ahead of the curve.
- Analyzed social media insights and metrics to assess campaign success and made data-driven recommendations for optimization.
- Stayed updated on industry best practices, algorithm changes, and new features to ensure clients' social media strategies remained effective.
- Provided recommendations for paid social media advertising campaigns based on audience targeting and budget allocation.
US Stocks & Cryptocurrency Trader
SE · Jan 2020 - Present
- Conduct market analysis and research on financial markets, tracking trends and assessing potential investment opportunities.
- Develop and implement effective risk management strategies to minimize potential losses and protect investments.
- Utilize technical indicators and fundamental factors to make informed trading decisions.
Financial Advisor
SOCP · Dec 2019 - Jul 2020
Shift Manager
DD · Jun 2018 - Dec 2019
Casino Host
SRAC · Feb 2018 - Jun 2018