Maria H.
Account Manager
Notable Highlight
Led the award-winning #AnchorButterDaysAhead TikTok Challenge to 20.8M views and won 3 Marketing Excellence Awards. Managed P&G, LEGO, and Amore Pacific accounts across creative and operations.
Experience Summary
Ecommerce and account management leader with 10 years of revenue growth across SEA's top brands. Expertise in omnichannel strategy, campaign execution, merchant partnerships, and cross-functional team leadership. Scaled digital platforms and delivered award-winning campaigns.
Key Achievements
- Maria led the end-to-end launch of parkaccess.com, Nike's Shopify-based online store in the Philippines, serving as project lead and coordinating developers, merchandisers, and the marketing team. She owned the full UI/UX flow, product uploads, and promotional strategy, helping the store generate approximately 3 million pesos in average monthly revenue during the pandemic period. Through targeted PDP improvements—including product detail completeness, sizing guides, and site categorization—she grew the store's conversion rate from 0.5% to 2–3%. Her optimizations also reduced daily product inquiry volume by approximately 70%, from over 1,000 inquiries per day, demonstrating significantly improved customer experience on product pages. - At ADA agency's Iloilo office, Maria built the entire account servicing operation from the ground up with no existing team or process. Over one year, she established team structure, selected and implemented project management tooling (Asana), and created a comprehensive operational playbook covering the briefing-to-execution-to-post-report workflow. She also developed a rate card and sales kit to support the agency's service offerings, coordinating across vendors, suppliers, and management. The result was a fully functioning, scalable account servicing system that the Iloilo office continues to operate.
Skills
Work Experience
Account Manager
AP · Jan 2021 – Present
- Act as primary client lead for strategy and execution across creative and operations teams.
- Own commercial performance including scoping, pricing, forecasting, business reviews, and revenue management to ensure sustainable business outcomes.
- Manage key accounts: Procter and Gamble SEA, Amore Pacific MY SG (Innisfree, Sulwashoo, Laneige), LEGO SG, Beiserdorf PH, MARS Wrigley SEA.
- Led the award-winning #AnchorButterDaysAhead TikTok Challenge for Anchor Butter, achieving 20.8M views and a 2.5% engagement rate. The campaign won 3 Marketing Excellence Awards: Silver (Brand Strategy), Bronze (Mobile Marketing), and Bronze (Social Media Marketing).
Omnichannel Executive
GT · 2020 – 2021
- Led and launched Nike Philippines' members-only eCommerce website, parkaccess.com.ph, from planning to go-live.
- Oversaw high-demand product drops and online releases for Jordan Manila and Nike retail stores.
- Created a seamless omnichannel customer journey by integrating shopping and marketing touchpoints across digital and physical platforms.
- Managed and optimized the customer service team, reducing response time from 72 hours to 1–3 hours through workflow improvements and training.
Ecommerce Manager
AP · 2018 – 2020
- Managed the biggest diaper brand in SEA, developing multi-channel brand communication strategies and ensuring regional alignment.
- Led business analysis, cross-market coordination, and brand equity stewardship.
- Strategized and executed successful eCommerce campaigns for partner brands.
- Created performance reports to inform strategic decisions and improve customer engagement.
- Enabled new brands to go live on multiple platforms through successful eCommerce onboarding and execution.
Account Manager
ACO. · 2016 – 2018
- Provided end-to-end eCommerce solutions for enterprise clients, including campaign strategy, fulfillment, and finance operations.
- Spearheaded the company's first online telesales automation project for hospitals and medical representatives via a custom-built site.
- Drove up to 300% sales growth for merchant partners through strategic promotions and smart inventory planning.
Key Accounts Manager
LP · 2015 – 2016
- Maximized category revenue through targeted campaigns and relationship building with key merchants.
- Handled category merchandising and purchasing, ensuring complete product availability.
- Conducted regular sales reviews and advised partners on data-driven opportunities and optimizations.
Marketing Intern
SM · 2014
- Conducted competitor analysis and in-store audits for Magnolia Nutri-Oil and Pancakes.
- Produced actionable insights through weekly brand reports on performance, inventory, and visibility.