Notable Highlight
Boosted Shopify conversion rates by 28% and drove 350% ROAS on Google Ads through data-led funnel optimization using Clarity, GA4, and advanced upsell tools.
Experience Summary
E-commerce specialist with nearly 5 years building and optimizing high-converting Shopify stores. Expertise in CRO strategy, funnel design, and post-purchase automation. Proficient in Microsoft Clarity, GA4, Funnelish, Zipify, ReConvert, and OCU. Aligned performance marketing with conversion optimization to drive AOV, ROAS, and customer retention.
Key Achievements
- Increased Shopify store conversion rate by 28% through full-funnel optimization and CRO strategy implementation - Improved average order value (AOV) by 20% using post-purchase upsells and AI-powered sticky cart recommendations - Generated 15%+ additional monthly revenue through post-purchase upsell flows and optimized checkout experiences - Increased conversion rates by 23% over 3 months through UX improvements informed by Microsoft Clarity heatmaps and session recordings - Delivered a 22% increase in conversion rate and 14% uplift in AOV through structured A/B testing initiatives using Shoplift - Achieved 350% ROAS on Google Ads and 210% ROAS on Meta campaigns by aligning funnel strategy with paid media optimization - Boosted repeat purchases and retention by 25% through ReConvert-powered post-purchase automation flows - Increased CTR by 13% through A/B testing across landing pages, checkout flows, and upsell sequences
Skills
Work Experience
PPC Specialist
OL( · June 2020 – Present
- Developed and executed comprehensive multi-channel paid media strategies across Google Ads, Meta Ads, and TikTok Ads, achieving a 28% increase in conversion rate in Q1 of 2025.
- Optimized Cost-per-click (CPC) campaigns, reducing average CPC by 18% through strategic keyword bidding and ad placement adjustments.
- Optimized all Meta Ad Campaigns and reduced the Cost per acquisition (CPA) by 22% through high-quality creatives, striking ad copies, and audience segmentation.
- Launched and managed region-specific campaigns across the UK (highest market share), U.S., Canada, and Nigeria.
- Achieved an average click-through rate (CTR) of 5% on all Google Ad Campaigns, translating to 350% ROAS.
- Improved Cost per thousand impressions (CPM) efficiency by 15% by refining audience targeting and ad scheduling.
- Successfully boosted Monthly Qualified Leads (MQL) by 30%, enhancing lead quality and nurturing strategies.
- Achieved 12% Month-over-Month (MoM) revenue growth by implementing data-driven ad strategies and continuous performance optimization.
- Oversaw overall brand strategy and ensured profitability through effective P&L management, especially in fast-paced startup environments.
- Built and maintained strong relationships with key stakeholders, demonstrating proven negotiating skills and effective account management.
- Proficiently used Microsoft Office Suite (Word, Excel, PowerPoint), Google Workspace tools (Docs, Sheets, Slides), Trello, ClickUp, and Slack to manage tasks and improve productivity.
- Achieved conversion rates exceeding 35% at low CPC.
- Developed and executed data-driven marketing strategies aligned with company objectives, focusing on scaling B2C acquisition, optimizing conversion rates for website traffic and product checkout, and maximizing customer lifetime value (LTV).
- Conducted A/B testing on ad creatives and landing pages, resulting in a 13% increase in click-through rates (CTR).
- Integrated Google Merchant Center with Google Ads Manager, facilitating seamless Google AI-powered ads which resulted in a 28% increase in e-commerce sales in Q2 2024.
- Linked Google Analytics with Google Ads, enabling comprehensive tracking and analysis of user behavior and conversion paths.
- Connected YouTube to Google Ads Manager via Google Tag Manager, enhancing video ad campaigns and increasing video view rates by 35%.
- Monitored and reported on key performance indicators (KPIs) using Google Analytics, providing actionable insights and strategic recommendations to stakeholders.
- Implemented advanced retargeting campaigns, resulting in a 25% improvement in customer retention and repeat purchase rate (RPR).
- Utilized Google Analytics for efficient tracking and measurement of ad performance, reducing data discrepancies and improving reporting accuracy.
- Continuously monitored and optimized paid ad campaigns to maximize return on investment (ROI) and return on ad spend (ROAS) for all paid media efforts.
- Utilized analytics tools and platforms to track campaign performance, evaluate key metrics such as CPC, CPL, CAC, and LTV, and generate actionable insights for optimization and strategic decision-making using Google Analytics, Meta Pixel, TikTok Pixel, and Google Search Console to gain in-depth insights into user behavior.
Product Marketing Manager
W( · November 2017 – May 2020
- Developed and executed data-driven performance marketing strategies across Google Ads, Meta Ads, and programmatic channels, increasing app installs by 32% and reducing Cost Per Install (CPI) by 18% within six months.
- Leveraged AppLovin's user acquisition platform to scale app install campaigns, achieving a 20% uplift in install volume and reducing Cost Per Install (CPI) by 14% through continuous creative optimization and granular audience targeting.
- Launched and optimized customer acquisition campaigns that boosted first-time user signups by 27% and improved the conversion rate from landing page visits to account creation by 2.3x.
- Implemented A/B testing on ad creatives and landing pages, leading to a 15% increase in click-through rates (CTR) and a 20% decrease in Cost Per Click (CPC) across paid channels.
- Spearheaded influencer and affiliate marketing initiatives to drive brand awareness, contributing to a 25% uplift in referral-based signups and improving customer lifetime value (LTV) by 19%.
- Designed and launched full-funnel lifecycle marketing campaigns, leveraging email, push notifications, and in-app messaging, which increased customer engagement by 38% and reduced churn by 12%.
- Integrated Google Analytics, Meta Pixel, and Firebase SDKs to track and analyze user behavior, improving retargeting strategies that resulted in a 22% increase in returning users and a 30% boost in transaction volume.
- Optimized cross-border payment messaging and positioning, leading to a 40% increase in website traffic from organic and paid channels and a 25% reduction in bounce rate.
- Developed pricing and promotional strategies that improved transaction volume, increasing Average Revenue Per User (ARPU) by 17% and expanding the user base in Nigeria by 1.5x.
- Collaborated closely with product, design, and engineering teams to enhance the customer onboarding journey, reducing the drop-off rate at the KYC verification stage by 21%.
- Conducted competitive analysis and market research, identifying key differentiators that positioned Wiremoney as a top fintech choice for Australia-to-Nigeria and Nigeria-to-Kenya remittances, increasing brand recall by 35%.