Carlos C.
Email Marketing & Lifecycle Specialist
Notable Highlight
He has extensive experience managing email programs generating –5M in attributed revenue, with a strong emphasis on Klaviyo-based lifecycle marketing, automation flows, segmentation, and integrations.
Experience Summary
is a technically strong Email Marketing & CRM Specialist with approximately 5 years of experience across DTC and subscription-based ecommerce brands. His background uniquely combines software development (Shopify and WooCommerce) with lifecycle marketing execution, giving him a strong foundation in both the technical and operational sides of CRM systems. He has extensive experience managing email programs generating –5M in attributed revenue, with a strong emphasis on Klaviyo-based lifecycle marketing, automation flows, segmentation, and integrations. Carlos operates comfortably in technical CRM environments, particularly where data flows, API connections, and backend system logic are critical to performance. His experience spans multiple industries including beauty, apparel, jewelry, food (coffee, chocolate, candies), and subscription businesses, with additional exposure to international markets across the US, Europe, and Asia. He has also worked in agency environments managing cross-functional teams across copywriting, design, and implementation, often coordinating delivery across multiple time zones.
Key Achievements
- Revenue Impact: Managed email marketing programs attributed to –5M in revenue across multiple ecommerce accounts. - Technical CRM Strength: Leveraged software development background to support Shopify and WooCommerce integrations, improving data flow between ecommerce platforms and Klaviyo. - Lifecycle Marketing Execution: Built and optimized full customer lifecycle flows including acquisition, conversion, retention, and win-back sequences. - Cross-Industry Experience: Delivered email marketing programs across beauty, apparel, jewelry, and subscription-based brands, adapting segmentation and automation strategies to different business models. - International Client Exposure: Worked with brands across the US, Europe, and Asia, managing communication and execution across multiple time zones. - Agency Coordination: Successfully coordinated multidisciplinary teams (copywriters, designers, implementers) in fast-paced agency environments with tight turnaround expectations. - Process & Systems Thinking: Consistently focused on improving workflows, integrations, and automation logic rather than only executing campaigns.
Skills
Technical CRM & Lifecycle Marketing, Klaviyo specialist, Shopify & WooCommerce ecosystem knowledge, API Integrations & Webhook configuration, Event tracking & ecommerce data flow understanding, Email Automation Flow Engineering, browse, cart, purchase, subscription flows, Advanced Segmentation, behavioral, transactional, engagement-based logic, Deliverability fundamentals (SPF, DKIM, DMARC setup), CRM System Architecture & Lifecycle Execution, Email & SMS Marketing Strategy, KPI tracking & performance optimization, Revenue attribution analysis, Agency workflow management, Slack, ClickUp, International client management,US, EU, Asia, Process improvement & system optimization mindset, Basic technical troubleshooting of integrations and data issues
Work Experience
Email Marketing & Lifecycle Specialist
FFEC( · 2021 – Present
- Designed and executed a lifecycle email strategy focused on education and retention, implementing automated flows and segmentation based on customer behavior, skin concerns, and purchase history.
- Ensured high deliverability and performance through continuous QA, testing, and optimization.
- Increased repeat purchase rate by 32%.
- Generated 28% revenue attributed to email flows.
- Increased open rates by 18%.
- Increased returning customers by 22%.
- Maintained spam complaint rate below 0.05%.
- Reduced bounce rate to under 1.2%.
- Maintained unsubscribe rate below 0.4%.
- Drove email channel to contribute 25–30% of total store revenue.
Email Marketing & Lifecycle Specialist
LSB · 2021 – Present
- Led the implementation of a full Klaviyo lifecycle strategy, building automation flows including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, and Winback.
- Developed behavior-based segmentation to personalize communication and improve retention, while overseeing QA processes to ensure deliverability, accuracy, and consistent performance.
- Increased email-attributed revenue by 34%.
- Improved repeat purchase rate by 29%.
- Increased open rates by 21%.
- Achieved 18% growth in click-through rate.
- Maintained spam complaint rate below 0.04%.
- Reduced bounce rate to under 1%.
- Maintained unsubscribe rate below 0.35%.
- Drove email channel to contribute 30–35% of total store revenue.
Email Marketing & Lifecycle Specialist
CSB · 2021 – Present
- Developed a subscription-focused lifecycle strategy aligned with customer consumption cycles, implementing automated journeys for onboarding, replenishment, and re-engagement.
- Integrated Loop with Klaviyo to enhance retention workflows and improve subscription management.
- Optimized messaging and performance through behavioral segmentation, QA, and continuous optimization.
- Increased subscription retention by 41%.
- Achieved 36% growth in recurring revenue (MRR).
- Increased repeat purchases by 27%.
- Improved open rates by 22%.
- Maintained spam complaint rate below 0.05%.
- Reduced bounce rate to under 1%.
- Maintained unsubscribe rate below 0.5%.
- Drove email channel to contribute 25–30% of total subscription revenue.