Notable Highlight
Improved acquisition efficiency by launching Google-branded and non-branded campaigns, reducing a client's cost per result from approximately . Contributed to a Google Ads strategy that achieved 11x ROAS within 3 months for an injections-related business.
Experience Summary
Grober brought more than seven years of digital marketing experience, beginning in community management and evolving into performance-driven marketing roles. His background focused primarily on paid media and e-commerce, including work with US-based companies, DTC brands, and clients in highly regulated industries. He managed and optimized campaigns across Meta, Google, and TikTok while handling reporting, performance analysis, and cross-functional team leadership. In previous roles, he led a team of 8–9 people across media buying, creative, social media, and design. He was proficient with Klaviyo, Go High Level, Shopify, Hyros, Excel, Power BI, and Loom.
Key Achievements
- Improved acquisition efficiency by launching Google-branded and non-branded campaigns, reducing a client's cost per result from approximately . - Contributed to a Google Ads strategy that achieved 11x ROAS within 3 months for an injections-related business.
Skills
Work Experience
Senior Growth Operator
MCW · Feb 2021 – Present
- Drove M+ in attributed pipeline and revenue lift across the portfolio by architecting full-funnel AARRR strategies, running 50+ A/B and multivariate experiments per quarter, and consistently exceeding client KPIs by an average of 15%.
- Reduced CAC by 18% and lifted ROAS by 22% on M in annual paid spend across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads by engineering systematic experimentation programs and rebuilding bidding and creative strategies from first-party cohort data.
- Generated 12,500+ qualified MQLs and contributed M in pipeline for B2B SaaS clients by re-architecting marketing automation in HubSpot and lead-scoring logic in Salesforce CRM, lifting MQL→SQL conversion by 20%.
- Lifted user activation by 22% for a US SaaS client by redesigning onboarding from cohort behavior in Amplitude, running sequential A/B tests, and rebuilding the in-product nudge sequence.
- Drove 15% of new customer acquisitions (K-factor 0.25) in 6 months for a US eCommerce client by designing and shipping a member-get-member referral program diversifying away from paid traffic dependency.
- Partnered directly with C-level executives at multiple US clients to validate growth channels, scope GTM hypotheses, and translate strategic bets into measurable experiment roadmaps.
- Built and operated the proprietary AI/automation stack (n8n, Python, Claude API, Supabase, Lovable) that reclaimed 35 hours per week, replaced 6 SaaS subscriptions, and cut reporting cycle time by 40% via a unified data layer (BigQuery, GA4, GTM, Looker Studio).
Marketing Analyst / Social Media Manager
NM · Mar 2018 – Jan 2021
- Improved influencer-spend efficiency by 11% across 85+ collaborations by rebuilding the selection scorecard from engagement, effective reach, and attributed conversions.
- Drove a 20% YoY increase in organic traffic across key brand sites by prioritizing high-intent keyword clusters and content gap analysis.
- Achieved 5% average CTR and a 15% ROAS lift on PPC (Google Ads, Meta Ads) by tightening audience targeting and killing low-performing creative on a weekly cadence.
- Informed cross-functional strategy by delivering performance and brand-health reports to product, sales, and agency leadership, directly shaping campaign adjustments and media-mix recommendations.
Digital Marketer
GE · Aug 2016 – Feb 2018
- Contributed to a 12% lift in eCommerce sales (2017) by leading CRO initiatives, A/B testing landing pages and checkout flow around major retail events (El Buen Fin 2016/2017, Hot Sale 2017).
- Achieved an average 6:1 ROAS on remarketing for high-turnover categories (electronics, home appliances) via behavior-segmented audiences and per-cohort creative.
- Owned the full digital plan and media buying (Google Ads, Meta Ads, Email Marketing) tied to commercial OKRs operationalized via HubSpot automation and Power BI dashboards.
Community Manager
CSA · Mar 2015 – Jul 2016
- Executed paid social and search campaigns (Facebook Ads, Google Ads) with weekly A/B tests and coordinated brand-identity initiatives that increased lead generation and awareness.