Notable Highlight
Scaled KE supply chain from zero to omnichannel distribution across Ulta Beauty and TJ Maxx, achieving 95%+ in-stock rates and 45% shipping cost reduction.
Experience Summary
Sami is a seasoned supply chain and operations professional with 13+ years of experience across ecommerce, wholesale retail, FMCG, and omnichannel distribution environments. His background spans inventory planning, demand forecasting, replenishment, procurement, logistics, and cross-functional business operations. He has supported major wholesale retail accounts including Ulta Beauty, JC Penney, and TJ Maxx while also managing DTC and Amazon channels. Most recently, he has been leading supply chain and inventory operations for KE, a beauty brand selling through Shopify, Amazon, and specialty retail partners. While his experience is heavily rooted in supply chain, inventory management, and demand planning, he has developed meaningful exposure to retailer-facing operations through EDI portals, purchase order management, wholesale replenishment cycles, inventory optimization, and collaboration with sales teams to support retail growth. His experience working within the beauty category and supporting specialty retail accounts aligns well with several aspects of the role. Most recently, as Supply Chain & Operations Lead at KE, he has been responsible for managing operations across Shopify, Amazon, and key retail partners including Ulta Beauty, JC Penney, and TJ Maxx. Through this role, he has gained direct experience working within retailer supplier portals, managing EDI operations, purchase orders, inventory replenishment, reporting, and retailer-specific performance analysis. His experience extends beyond traditional supply chain ownership into supporting wholesale retail growth through inventory planning, retail forecasting, and account-level operational execution.
Key Achievements
- At KE, Sami managed multi-channel inventory and replenishment strategies across DTC and wholesale channels, maintaining 95%+ in-stock rates while supporting retail partners such as Ulta Beauty, JC Penney, and TJ Maxx. He drove 15% year-over-year revenue growth by aligning inventory planning with sales forecasts, promotional calendars, Amazon seasonality, and wholesale order cycles. He also reduced logistics costs by 45% through freight optimization and carrier negotiations while managing retailer portal reporting, EDI transactions, and wholesale account operations. - At TI, he oversaw inventory planning and forecasting across a M+ eCommerce portfolio spanning 24 brands and multiple international markets. He improved forecast accuracy by 21% and accelerated inventory turnover by 33%, while partnering closely with finance, operations, and brand teams to support commercial objectives. - Throughout his career, he has built KPI reporting frameworks, managed replenishment planning, supported new product launches, monitored inventory performance, and delivered actionable business insights using retailer and operational reporting data.
Skills
Work Experience
Supply Chain & Operations Lead
KE · Remote (US-based) · Aug 2023 – Present
- Spearhead end-to-end supply chain across Shopify, Amazon, and wholesale channels, managing sourcing, procurement, inventory, logistics, and fulfillment for a multi-million-dollar DTC brand.
- Lead a cross-functional team of 10 warehouse, production, and logistics personnel across US and international operations, setting priorities and ensuring alignment with supply chain targets.
- Build SOP-driven replenishment processes in NetSuite and Excel, achieving 95%+ in-stock rates with demand coverage aligned to forecast and sales velocity.
- Serve as primary liaison for contract manufacturers, collaborating with the COO and Innovation Director to secure all production components and guarantee on-time delivery via PO and Production Order management.
- Deliver 15% year-on-year revenue growth by aligning inventory strategies with sales forecasts, Shopify promotions, Amazon seasonality, and wholesale order cycles.
- Reduce shipping costs by 45% through carrier contract negotiation, freight optimization, and streamlined inbound/outbound logistics workflows.
- Manage EDI retailer portal operations, B2B invoicing, PO management, and COGS optimization maintaining 85%+ gross margins across all channels.
- Centralize operational documentation on Box.com; standardize SOPs across procurement, replenishment, and fulfillment workflows for full cross-team visibility.
Senior Inventory Planning Analyst
TI · Remote / Hybrid · Aug 2020 – Aug 2023
- Direct omni-channel supply chain for SafeRest (M+ ARR) and Outdoor (M+ ARR) portfolios, leading a team of 20 across inventory planning, 3PL coordination, supplier coordination, and brand management.
- Improve forecast accuracy by 21% and achieve 33% faster inventory turnover, significantly boosting working capital efficiency across the combined portfolio.
- Manage end-to-end Amazon and 3PL inventory including demand forecasting, replenishment planning, gap order placement, stock reconciliation, and in-transit pipeline management.
- Build and deliver weekly Inventory Pipeline Reports to Finance, Accounting, and Senior Brand Management; lead POD meetings to address supply risks and resolve operational gaps proactively.
- Maintain full stock movement transparency on NetSuite; ensure 3PL compliance with stock count and reporting requirements across multiple warehouse locations.
Assistant Manager – Supply Chain, Demand Planning & Logistics
HK · Pakistan · Dec 2017 – Jul 2020
- Manage and develop a team of 15 across supply chain, logistics, and customer service in a high-growth greenfield FMCG operation.
- Lead SAP A1 SD & MM Go Live 2018 as Key User full OTC cycle, order processing, billing, logistics, pricing, custom reporting, and end-user training across all modules.
- Drive S&OP cycle across Sales, Marketing, and Global HQ (Istanbul & Egypt), maintaining >80% forecast accuracy YoY through structured root cause analysis.
- Deliver 95% Customer Fill Rate (CFR) and 95% On-Time Delivery (OTD) through robust reorder optimization, safety stock management, and logistics coordination.
- Coordinate all import operations including letters of credit, bank guarantees, and customs clearance for finished goods and raw materials; negotiate carrier rates and manage claims resolution.
Senior Supply Planner
ATPGB · Pakistan · Apr 2016 – Dec 2017
- Manage supply and replenishment planning for P&G's M portfolio across 12+ regional distribution centers and 40+ national locations using DOC-aligned replenishment plans.
- Design KPI dashboards tracking CFR, OTD, out-of-stock, slow-moving inventory, and inventory days; present performance insights regularly to senior leadership.
- Raise purchase orders to P&G; support new product launches, brand transitions, and promotional campaigns by aligning supply readiness with sales forecasts.
Procurement & Supply Chain Executive After-Sales
DEAC · Pakistan · Jun 2014 – Apr 2016
- Manage end-to-end procurement and logistics for global OEM partners including Wirtgen Group (Germany), Zoomlion (China), Soilmec (Italy), and Tennant (USA).
- Negotiate carrier and supplier rates, coordinate all inbound and outbound traffic, and maintain client relationships to deliver cost-effective after-sales solutions.
Price Integrity & Stock Controller
TMH · London, UK · May 2012 – Apr 2014
- Maintain pricing accuracy across promotions and variants; perform data integrity checks and resolve pricing issues across internal systems.
Warehouse Operative
ULWF · London, UK · Jan 2012 – May 2012
- Manage inbound/outbound parcel flow, vehicle loading optimization, electronic scanning, and full Health & Safety compliance.