Sami-ur-Rehman K.
Supply Chain & Operations Lead
Compare at US rates $19,500/mo?
AI Experience
Notable Highlight
Scaled KE supply chain from zero to omnichannel distribution across Ulta Beauty and TJ Maxx, achieving 95%+ in-stock rates and 45% shipping cost reduction. Works hands-on with ChatGPT and AI-driven forecasting - the AI Experience section above has the examples.
Experience Summary
Sami is a Senior Supply Chain & Operations Leader with 13 years of experience across eCommerce, beauty, CPG, FMCG, manufacturing, distribution, and logistics. He currently leads end-to-end supply chain operations for a U.S.-based personal care and beauty brand, managing demand and supply planning, forecasting, procurement, vendor management, inventory, logistics, and fulfillment across DTC, Amazon, Shopify, and wholesale channels. He works with contract manufacturers, international suppliers, domestic 3PLs, and major U.S. retail partners, including Ulta Beauty, JC Penney, and TJ Maxx. Sami brings particularly strong expertise in NetSuite and SAP, with approximately seven years of NetSuite experience and direct experience implementing NetSuite from scratch. He is also highly proficient in Excel and experienced with Power BI, Shopify integrations, Amazon FBA/FBM, EDI, retailer portals, and omnichannel operations. His background combines hands-on supply chain execution with team leadership, KPI reporting, inventory optimization, replenishment planning, and cross-functional collaboration across finance, operations, and commercial teams.
Key Achievements
- At KE, managed multi-channel inventory and replenishment strategies across DTC and wholesale channels, maintaining 95%+ in-stock rates while supporting major retail partners including Ulta Beauty, JC Penney, and TJ Maxx.
- Drove 15% year-over-year revenue growth by aligning inventory planning with sales forecasts, promotional calendars, Amazon seasonality, and wholesale order cycles.
- Reduced logistics costs by 45% through freight optimization and carrier negotiations while also managing retailer portal reporting, EDI transactions, and wholesale account operations.
- Oversaw inventory planning and forecasting across a $350M+ eCommerce portfolio spanning 24 brands and multiple international markets at TI.
- Improved forecast accuracy by 21% and accelerated inventory turnover by 33%, partnering closely with finance, operations, and brand teams to support commercial objectives.
- Implemented NetSuite from scratch for a U.S.-based beauty/personal care brand and developed SOP-driven replenishment processes.
- Introduced and supported the supply chain readiness of 10 new products within his current beauty/personal care business.
- Built KPI reporting frameworks and operational reporting processes to monitor inventory performance, replenishment, supply risks, and commercial objectives.
- Sustained 95% customer fill rate and 95% on-time delivery across a $330M FMCG operation with 20+ distribution hubs.
- Led SAP SD & MM Go Live as Key User for a $330M greenfield FMCG operation, including end-user training and full OTC-cycle implementation.
Skills
Work Experience
Supply Chain & Operations Lead
KE · Remote (US-based) · Aug 2023 - Present
- Spearhead end-to-end supply chain across Shopify, Amazon, and wholesale channels, managing sourcing, procurement, inventory, logistics, and fulfillment for a multi-million-dollar DTC brand.
- Lead a cross-functional team of 10 warehouse, production, and logistics personnel across US and international operations, setting priorities and ensuring alignment with supply chain targets.
- Build SOP-driven replenishment processes in NetSuite and Excel, achieving 95%+ in-stock rates with demand coverage aligned to forecast and sales velocity.
- Serve as primary liaison for contract manufacturers, collaborating with the COO and Innovation Director to secure all production components and guarantee on-time delivery via PO and Production Order management.
- Deliver 15% year-on-year revenue growth by aligning inventory strategies with sales forecasts, Shopify promotions, Amazon seasonality, and wholesale order cycles.
- Reduce shipping costs by 45% through carrier contract negotiation, freight optimization, and streamlined inbound/outbound logistics workflows.
- Manage EDI retailer portal operations, B2B invoicing, PO management, and COGS optimization, maintaining 85%+ gross margins across all channels.
- Centralize operational documentation on Box.com; standardize SOPs across procurement, replenishment, and fulfillment workflows for full cross-team visibility.
Senior Inventory Planning Analyst
TI · Remote / Hybrid · Aug 2020 - Aug 2023
- Direct omni-channel supply chain for SafeRest ($50M+ ARR) and Outdoor ($300M+ ARR) portfolios, leading a team of 20 across inventory planning, 3PL coordination, supplier coordination, and brand management.
- Improve forecast accuracy by 21% and achieve 33% faster inventory turnover, significantly boosting working capital efficiency across the combined portfolio.
- Manage end-to-end Amazon and 3PL inventory, including demand forecasting, replenishment planning, gap order placement, stock reconciliation, and in-transit pipeline management.
- Build and deliver weekly Inventory Pipeline Reports to Finance, Accounting, and Senior Brand Management; lead POD meetings to address supply risks and resolve operational gaps proactively.
- Maintain full stock movement transparency on NetSuite; ensure 3PL compliance with stock count and reporting requirements across multiple warehouse locations.
Assistant Manager - Supply Chain, Demand Planning & Logistics
HK · Pakistan · Dec 2017 - Jul 2020
- Manage and develop a team of 15 supply chain, logistics, and customer service personnel in a $330M greenfield FMCG initiative covering Molfix, Familia, Papia, and Bingo across 20+ distribution hubs in 15 cities.
- Lead SAP A1 SD & MM Go Live 2018 as Key User for full OTC cycle, order processing, billing, logistics, pricing, custom reporting, and end-user training across all modules.
- Drive S&OP cycle across Sales, Marketing, and Global HQ (Istanbul & Egypt), maintaining >80% forecast accuracy YoY through structured root cause analysis.
- Deliver 95% Customer Fill Rate (CFR) and 95% On-Time Delivery (OTD) through robust reorder optimization, safety stock management, and logistics coordination.
- Coordinate all import operations, including letters of credit, bank guarantees, and customs clearance for finished goods and raw materials; negotiate carrier rates and manage claims resolution.
Senior Supply Planner
ATPGB · Pakistan · Apr 2016 - Dec 2017
- Manage supply and replenishment planning for P&G's $168M portfolio across 12+ regional distribution centers and 40+ national locations using DOC-aligned replenishment plans.
- Design KPI dashboards tracking CFR, OTD, out-of-stock, slow-moving inventory, and inventory days; present performance insights regularly to senior leadership.
- Raise purchase orders to P&G; support new product launches, brand transitions, and promotional campaigns by aligning supply readiness with sales forecasts.
Procurement & Supply Chain Executive After-Sales
DEAC · Pakistan · Jun 2014 - Apr 2016
- Manage end-to-end procurement and logistics for global OEM partners including Wirtgen Group (Germany), Zoomlion (China), Soilmec (Italy), and Tennant (USA).
- Negotiate carrier and supplier rates, coordinate all inbound and outbound traffic, and maintain client relationships to deliver cost-effective after-sales solutions.
Price Integrity & Stock Controller
TMH · London, UK · May 2012 - Apr 2014
- Maintain pricing accuracy across promotions and variants; perform data integrity checks and resolve pricing issues across internal systems.
Warehouse Operative
ULWF · London, UK · Jan 2012 - May 2012
- Manage inbound and outbound parcel flow, vehicle loading optimization, electronic scanning, and full Health & Safety compliance.