Gabrielly d.
Email Marketing and CRM Developer
Notable Highlight
Managed CRM and email lifecycle campaigns for a customer base receiving over 900K+ monthly sends while working closely with paid media, creative, and analytics teams to optimize targeting and retention performance.
Experience Summary
Gabrielly Balão is a senior CRM & Lifecycle Marketing Specialist with 8+ years of experience driving retention, customer engagement, and revenue growth for high-volume e-commerce, travel, and consumer brands. She specializes in email marketing automation, lifecycle strategy, audience segmentation, and data-driven CRM optimization across platforms including Klaviyo, Salesforce Marketing Cloud, HubSpot, Attentive, and SharpSpring. With deep expertise in DTC and subscription-style customer journeys, Gabrielly has managed complex omnichannel campaigns, abandoned cart flows, retention programs, flash sales, promotional launches, and personalized lifecycle automations for brands with large customer databases and high send volumes. She combines strong strategic thinking with hands-on technical execution, building dynamic and personalized campaigns using SQL, AMPscript, HTML, CSS, and advanced segmentation logic. Most recently at Reb., a luxury secondhand e-commerce brand, she managed CRM and email lifecycle campaigns for a customer base receiving over 900K+ monthly sends while working closely with paid media, creative, and analytics teams to optimize targeting and retention performance. One of her most notable achievements was independently leading Reb.’s Black Friday CRM campaign strategy alongside the CMO, contributing to an 11% increase in company revenue through real-time optimization, segmentation strategy, and lifecycle execution. Currently working at RC as an Email Marketing & CRM Developer, Gabrielly develops and executes high-volume lifecycle campaigns, flash sale automations, pre-cruise communication journeys, and customer retention initiatives using Salesforce Marketing Cloud, Journey Builder, SQL, AMPscript, and Automation Studio. Her experience spans the full CRM lifecycle from campaign planning and customer journey mapping to QA, deliverability, reporting, testing, and performance analysis.
Key Achievements
- Contributed to an 11% revenue increase during Reb.’s Black Friday campaign through end-to-end CRM campaign execution and optimization - Managed email campaigns with 900K+ monthly sends for a luxury e-commerce brand - Built and optimized customer segmentation strategies that improved engagement and retention performance - Developed SQL-based automations and CRM workflows supporting acquisition, retention, and lifecycle marketing initiatives - Created dashboards, reporting systems, and stakeholder performance analyses to drive data-backed marketing decisions - Led cross-functional CRM optimization projects with marketing, paid media, design, and technical teams
Skills
Work Experience
Email Marketing and CRM Developer
RC · Miami · Apr 2025 – Present
- Develop and support CRM and lifecycle email campaigns for booked guests, promotional journeys, flash sales, and pre-cruise communications.
- Build dynamic and personalized email experiences in Salesforce Marketing Cloud using AMPscript, SQL, HTML, and CSS, ensuring accurate customer data usage, segmentation, and content rendering.
- Execute QA, testing, troubleshooting, and deployment support for high-volume email campaigns across desktop, mobile, and major inbox providers.
- Create segmentation logic, Data Extensions, and SQL-based reports to identify customer behavior patterns, campaign opportunities, and audience eligibility.
- Partner with marketing, design, CRM, and technical teams to improve campaign execution, optimize customer journeys, and support data-driven retention strategies.
Email Marketing and CRM Coordinator
Reb. · New York · Sep 2023 – Apr 2025
- Manage email campaigns with 900K+ monthly sends.
- Execute email marketing retention strategies, ensuring alignment with customer data best practices.
- Manage email authentication and reputation.
- Develop and test clusters and segments for targeted workflows and campaigns, driving improved client metrics.
- Conduct performance analysis, generate reports, and coordinate the implementation of action plans based on data insights.
- Manage CRM optimization projects and maintain stakeholder communication through regular reporting.
Sr CRM Analyst
IF · São Paulo · Aug 2022 – Jul 2023
- Lead commercial acquisition planning and create communication strategies for email marketing, cold emails, and SMS campaigns.
- Develop and maintain SQL-based automations for CRM processes, enhancing client recruitment and retention efforts.
- Create dashboards and provide performance analysis for stakeholders, driving strategic improvements in CRM operations.
- Conduct training sessions for sales teams, supporting the development of effective strategies to maximize commercial outcomes.
CRM Analyst
a previous company · Curitiba · Jan 2022 – Aug 2022
- Define and align omnichannel strategies, tests, and campaigns across the customer journey.
- Conduct performance analysis and manage customer segmentation to optimize CRM actions.
- Coordinate the implementation of data-driven strategies to achieve key business objectives and enhance client retention.
Marketing Operations
a previous company · São Paulo · Dec 2020 – Jan 2022
- Develop and implement SLAs for CRM stakeholder demands, ensuring timely and accurate data-driven actions.
- Manage lead scoring, track paid media campaigns, and create dashboards to monitor key performance indicators.
- Lead ABM campaigns and coordinate marketing planning, focusing on user journey tracking and automation flows.
Inbound Marketing Analyst
Pee. · Curitiba · Mar 2020 – Dec 2020
- Execute growth hacking tests and develop dashboards to support data-driven marketing strategies.
- Manage inbound marketing efforts, including HubSpot administration, SEO planning, co-marketing partnerships, and webinars.
Inbound Marketing Analyst
Map. · Curitiba · Aug 2019 – Dec 2019
Inbound Marketing Analyst
IP · Curitiba · Jun 2019 – Aug 2019
Inbound Marketing Analyst
a previous company · Curitiba · May 2018 – May 2019
Copywriter Assistant
BD · Curitiba · May 2017 – Dec 2017