Notable Highlight
Growth and revenue leader with 20+ years of experience scaling SaaS, fintech, and ecommerce businesses. Grew brands from M to M+ in revenue and drove 240% year-over-year growth at RW.
Experience Summary
Jason is a strategic growth leader with over 20 years of experience driving revenue, customer acquisition, and product growth across SaaS, fintech, ecommerce, and digital platforms. He worked with global technology companies and high-growth startups, building and scaling high-performing teams while optimizing marketing and revenue engines. His expertise spans growth marketing, paid media, revenue operations, and go-to-market execution, with a proven track record of translating customer insights and data into measurable business outcomes.
Key Achievements
Over 20 years driving revenue growth across SaaS, fintech, and ecommerce platforms. Scaled brands from M to M+ revenue, achieving 240% year-over-year growth at RW. Increased customer acquisition by 45% within six months at Str. and improved conversion rates by 30% at HP. Built distribution partnerships with Adobe, McAfee, Dolby, and Symantec.
Skills
Growth Strategy, Revenue Operations, Digital Marketing, Paid Media, SaaS Growth, Ecommerce Growth, Go-to-Market Strategy, Customer Acquisition, Lifecycle Marketing, Conversion Optimization, Marketing Analytics, Revenue Modeling, Partnership Strategy, Channel Strategy, Product Growth, Customer Insights, Marketing Technology, Marketing Automation, SEO, Paid Search, Email Marketing, Web Conversion Optimization, Performance Marketing, Affiliate Marketing, CAC/LTV Optimization, ARR Growth, Marketing ROI, Data-driven Optimization, Multi-million-dollar Budget Management
Work Experience
Founder & Growth Advisor
KD · Victoria, BC · 2024 – Present
- Advise founders and leadership teams on go-to-market strategy, demand generation, and revenue growth.
- Design scalable marketing and acquisition systems across paid media, SEO, partnerships, and lifecycle marketing.
- Build performance dashboards and analytics frameworks linking marketing investment to pipeline and revenue outcomes.
- Support organizations in optimizing customer acquisition costs, conversion rates, and lifecycle value.
- Provide fractional marketing leadership for startups and growth-stage companies.
Senior Growth Marketing Manager
HP · Toronto, ON · 2021 – 2024
- Led partner and channel marketing initiatives driving significant new customer acquisition growth.
- Influenced product and growth strategy to improve onboarding and conversion rates by 30%.
- Built performance frameworks connecting marketing channels to revenue and lifecycle value.
- Collaborated with product, engineering, and marketing teams to optimize customer experience and acquisition funnels.
VP Platform, Direct-to-Consumer
Str. · Kelowna, BC · 2020 – 2021
- Built technology and marketing infrastructure supporting scalable ecommerce growth.
- Led cross-functional teams delivering a 45% increase in customer acquisition within six months.
- Implemented targeted acquisition funnels across paid media, email, and web conversion optimization.
Senior Paid Search & Media Manager
Met. · Victoria, BC · 2018 – 2020
- Led paid media and SEO teams managing multi-million-dollar marketing budgets.
- Increased campaign performance by 50% through automation and data-driven optimization.
- Implemented operational processes improving marketing efficiency by 40%.
Director of Innovation & Strategy
RW · Victoria, BC · 2011 – 2018
- Managed a marketplace and affiliate network scaling brands from M to M+ revenue.
- Drove 240% year-over-year revenue growth through multi-channel expansion.
- Led strategic initiatives across ecommerce, affiliate marketing, and marketplace platforms.
Director of Sales
BS · San Jose, CA · 2009 – 2011
- Launched a M CPA / affiliate network supporting global ecommerce brands.
- Grew revenues 400% through new merchant acquisition and partnerships.
- Built distribution partnerships with companies including Adobe, McAfee, Dolby, and Symantec.
Publisher Account Manager
ABDS · Vancouver, BC · 2007 – 2009
- Managed digital storefronts for major brands including Microsoft, Best Buy, and TigerDirect.
- Increased quarterly sales 232% and unit sales 159% through strategic account growth.