Notable Highlight
10+ years in Product Management. Scaled a Shopify-based business to ~M revenue, increased ARR by 200%, and led product initiatives across SaaS and eCommerce serving millions of users.
Experience Summary
Head of Product with 10+ years of product management experience and 14 years in technology. Developed expertise across SaaS, eCommerce, fintech, and B2C products, with specialized knowledge in product strategy, experimentation, customer lifecycle management, analytics, CRO, and cross-functional leadership. Demonstrated strong technical foundation through hands-on work with Shopify, APIs, integrations, AI-powered workflows, and data-driven product optimization.
Key Achievements
* Scaled a Shopify-based eCommerce business in the Philippines from early-stage subscription model to approximately M revenue within two years. * Led conversion optimization initiatives across the full funnel, including product detail pages, checkout, basket size, repurchase behavior, and acquisition channel analysis. * Owned an experimentation initiative that increased conversion rates from approximately 2.5% to 4.1% through customer filing flow redesign and user journey simplification. * Increased ARR by approximately 200% in the first year at current SaaS company, followed by an additional 50% growth the following year through funnel optimization and product improvements. * Built and managed predictive analytics and customer propensity models to identify churn, retention, and subscription behavior patterns. * Developed QA and release management processes including staging environments, acceptance criteria systems, automated testing workflows, and sprint-based delivery cycles.
Skills
Work Experience
Head of Product – Fintech Product & AI Experiments
Tax. · Philippines · Feb 2024 – Present
- Led product strategy and execution across fintech and AI-driven initiatives, with a focus on building scalable and trustworthy systems in a regulated environment.
- Championed multiple AI experiments for accountants and small business owners, translating proof-of-concepts into practical, adoptable workflows.
- Worked cross-functionally with engineering, compliance, operations, and growth teams to design end-to-end systems from data handling to user education and rollout.
- Owned outcomes across the full product lifecycle, from experimentation and launch to iteration and optimization.
Head of Product
a previous company · London, UK (Hybrid / Remote) · Jun 2025 – Jan 2026
- Led product strategy for a client-facing membership platform, identifying and prioritizing AI-driven use cases to deepen member engagement and relevance.
- Redesigned core data structures and defined a data strategy to unlock richer behavioral insights and enable personalization at scale.
- Designed and operationalized matching logic and propensity models to support member-task alignment, working closely with designers, engineers, data, marketing, and membership teams.
- Balanced AI-driven automation with explainability and trust to ensure adoption across clients and members.
Co-Founder
TC(P · Philippines · Oct 2023 – Present
- Co-founded a non-profit focused on career education and community-building through social-first content.
- Led content strategy and experimentation across platforms, developing audience-first storytelling informed by platform behaviors and real community feedback.
- Created, iterated, and optimized content using Generative AI tools to accelerate ideation, scripting, and content repurposing at scale.
- Built and nurtured a purpose-driven community with 10,000+ subscribers across social media platforms, centered on trust, relevance, and long-term engagement.
Senior Product Manager – E-Commerce Solutions
JS(CB · Philippines · Aug 2019 – Dec 2021
- Led the design and rollout of large-scale digital commerce platforms across multiple business units, working closely with C-level stakeholders.
- Built integrated systems and operating models that enabled faster execution, data-driven decision-making, and repeatable delivery across teams.
- Established and scaled an e-commerce business that generated ₱1B+ in sales during the pandemic.
- Led the launch of multiple digital commerce platforms across the conglomerate's business units by integrating new technologies with legacy tools and platforms.
Senior Product Manager – Onboarding Optimization
PM · Philippines · Nov 2021 – Apr 2022
- Owned onboarding and activation optimization for a high-growth fintech, improving conversion through experimentation, user research, and cross-functional execution.
- Integrated financial regulatory requirements into user-friendly onboarding flows.
Senior Product Manager – Stock Exchange Product
a previous company · Philippines · May 2022 – Jan 2023
- Led the development of a stock trading product aimed at expanding access to diversified investment options.
- Partnered with engineering, compliance, and business teams to deliver a regulated financial product from discovery through launch.
Project & Product Manager
VTS · Philippines · Jan 2012 – Aug 2019
- Built a strong product and delivery foundation by working across multiple technology startups in HR Tech, Fintech, Telco, and Marketing Tech, spanning both B2B and B2C offerings.
- Partnered closely with founders, clients, and cross-functional teams to deliver end-to-end products and high-impact projects.
- Developed deep execution, stakeholder management, and systems-thinking skills.