Alejandra M.
Marketing Strategy Manager — Growth & Go-to-Market Strategy
Notable Highlight
Drove 214% growth in email channel revenue through structured experimentation and lifecycle optimization. Built predictive segmentation models that increased lifecycle-driven revenue by 37%.
Experience Summary
Retention and lifecycle marketing leader with 10+ years building high-performing CRM and customer lifecycle programs for ecommerce and digitally native brands. Expertise in data-driven segmentation, lifecycle automation, subscription optimization, and full-funnel growth strategy across email, SMS, and owned channels.
Key Achievements
* Led a lifecycle transformation for a wellness supplement brand, increasing lifecycle revenue contribution from 6% to 37% within 2–3 months by redesigning retention flows, implementing predictive segmentation, and building subscription-focused lifecycle programs. * Reduced subscription churn from approximately 40% to 10% by identifying failed-payment-related churn, implementing proactive dunning communications, renewal reminders, and retention-focused winback strategies. * Built and optimized lifecycle marketing programs across DTC, fintech, and subscription businesses, including onboarding journeys, winback campaigns, save offers, subscription retention initiatives, SMS automations, and customer engagement programs that improved retention and LTV.
Skills
Work Experience
Marketing Strategy Manager
GGTMSS · Global · Remote · Apr 2025 – Present
- Led consultative growth strategy and go-to-market (GTM) engagements, delivering market research, ICP definition, competitive analysis, and demand generation frameworks for clients including Zapier, Robinhood, Dropbox, Fortive, Netspend, JSX, and Proofpoint.
- Developed full-funnel campaign strategies and messaging frameworks that outperformed existing campaign assets by 2x in lead and engagement metrics.
- Designed acquisition and content strategies for SaaS and fintech platforms, supporting initiatives that increased engagement, signups, and product adoption.
- Designed lead generation, lifecycle marketing, and funnel optimization strategies, integrating messaging frameworks, customer segmentation, and multi-channel acquisition strategy.
Head of Growth Marketing
GU · Panama City, Panama · Remote · Apr 2023 – Apr 2025
- Implemented a martech ecosystem and CRM infrastructure, integrating marketing automation, analytics platforms, and customer data tools to enable full-funnel lifecycle marketing and customer journey orchestration.
- Led the go-to-market strategy and pre-launch lead generation, achieving 36% CVR and CAC under 60% below market average.
- Launched paid media campaigns (Google App Promotion) with 90% CVR and CAC under .
- Designed customer lifecycle journeys and automated marketing workflows across email, in-app, and paid channels to improve engagement and retention.
Lifecycle Manager
BN · Los Angeles, USA · Remote · Mar 2024 – Sep 2024
- Built predictive customer segmentation models and lifecycle automation workflows, increasing monthly revenue by 37%.
- Created an A/B testing roadmap and performance dashboard to guide CRO and structured testing, resulting in 127% CTR and 20% CVR growth.
- Implemented SMS marketing flows (post-purchase and win-back), improving retention and achieving 14.5% CVR.
- Developed a high-performing campaign strategy for SMS, increasing monthly sales by 43%.
Lifecycle Manager
PB · New York, USA · Remote · Mar 2023 – Feb 2024
- Led email and SMS strategy for 7 brands; integrated with CRM platforms for personalized messaging.
- Improved email performance through structured testing and design optimization, resulting in 84% CTR and 214% channel sales growth.
Growth Marketing Manager
Vok. · Chicago, USA · Remote · Sep 2021 – Feb 2023
- Led full-funnel growth optimization across acquisition, activation, and retention, leveraging experimentation frameworks, product analytics, and CRO methodologies.
- Conducted value proposition testing, improving CVR to 82%.
- Designed and executed a lead generation strategy that increased qualified leads by 110% in 30 days.
- Created event tracking plans and analytics frameworks using marketing technology platforms.
Digital Marketing & CRO Specialist
Zin. · Panama City, Panama · Remote · Sep 2020 – Sep 2021
- Developed holistic content strategy for organic and paid acquisition channels.
- Managed performance marketing and creative agency coordination.
- Led process development for the Employee Brand Ambassador program.
- Designed and implemented referral funnels and automation workflows to enhance user acquisition, including developing strategy, use cases, and implementation lead.
Client Data Manager
Che. · Panama City, Panama · Dec 2017 – Aug 2019
- Designed audience segmentation, journey mapping, and CRM communication flows.
- Developed communication strategy, planning and design of email marketing and push notification pieces.
- Increased engagement by 5% YoY through structured email marketing and push notifications.