Lindsay G.
✨ Newly AddedHead of Growth & Marketing Director
Notable Highlight
Reclaimed K–K+/month in profit for hundreds of clients using the 6/5/5 framework. Built AI-enabled lead workflows that cut manual routing by approximately 40% and scaled partnership engines to 100+ qualified leads per month.
Experience Summary
is a growth marketing and revenue leader with over 20 years of experience driving customer acquisition, retention, and revenue growth across DTC, health, wellness, beauty, SaaS, and technology businesses. Throughout her career, she has held senior leadership positions including Head of Growth, Head of Marketing, and Go-to-Market Lead, helping companies scale from early-stage startups to organizations generating over M ARR. Her expertise spans full-funnel growth strategy, customer lifecycle marketing, paid acquisition, retention, CRM, product marketing, revenue optimization, and commercial leadership. Lindsay has extensive experience building and scaling growth functions across international markets including the United States, Canada, Australia, the United Kingdom, and Europe. She has led cross-functional teams ranging from small startup environments to larger growth organizations, overseeing paid media, email marketing, influencer partnerships, content strategy, branding, PR, automation workflows, and go-to-market execution. With direct experience supporting DTC health and wellness brands, including collagen and diabetes-focused consumer products, she brings a strong understanding of regulated consumer markets, customer acquisition economics, and retention-driven growth strategies. Her ability to combine strategic leadership with hands-on execution allows her to identify growth opportunities, optimize performance, and drive measurable business outcomes. Known for her analytical and data-driven approach, Lindsay is highly proficient in KPI management, revenue forecasting, customer acquisition metrics, retention analysis, and P&L management. She leverages AI tools including Claude and Whisper Flow to enhance productivity, workflow automation, content development, and strategic decision-making.
Key Achievements
- Built more than 20 years of experience leading marketing, growth, and revenue functions across multiple industries and international markets. - Successfully scaled businesses ranging from early-stage startups to organizations generating over M ARR. - Led growth, marketing, and go-to-market functions across North America, Europe, Australia, and the United Kingdom. - Developed and executed customer acquisition and retention strategies across paid media, email, influencer, content, PR, and automation channels. - Supported growth initiatives for DTC health and wellness brands, including collagen and diabetes-focused consumer products. - Built and managed cross-functional teams ranging from 2 to 25 team members across marketing, growth, and commercial functions. - Consistently combined strategic leadership with hands-on execution to accelerate business growth and operational performance. - Demonstrated expertise in optimizing acquisition economics, customer retention, and overall revenue performance. - Leveraged AI technologies to improve marketing execution, workflow efficiency, and business decision-making. - Maintained strong commercial oversight through KPI management, revenue forecasting, and P&L analysis.
Skills
Work Experience
Head of Growth & Marketing Director
Men. · Sept 2020 – Present
- Built end-to-end growth systems—full-funnel marketing, RevOps, CRM, and analytics as one coordinated engine across 9+ industries.
- Reclaimed K–K+/month for clients using the 6/5/5 framework (+6% revenue, −5% COGS, −5% overhead).
- Built lead workflows using Claude, Gemini, Manus & Wispr Flow—cut manual routing by ~40%.
- Increased average deal value by 33%+ through pricing & offer-optimization rollouts and improved close rates.
- Scaled alliance programs to 100+ qualified leads/month with full HubSpot attribution.
Marketing Director & Growth Strategist | Fractional CMO
GAOD · Feb 2015 – Aug 2020
- Increased sales pipeline 25%+ across accounts via full-funnel acquisition, RevOps, and lifecycle systems.
- Architected HubSpot CRM workflows and sales enablement assets turning spend into measurable revenue.
- Built re-engagement and nurture sequences in Klaviyo and HubSpot with real-time revenue dashboards.
- Created attributable pipeline through pricing, packaging, referral, and co-marketing programs.
Co-Founder | Head of Growth & CMO
TML · Jul 2005 – Jan 2015
- Co-founded and scaled firm with 25%+ year-over-year growth via offer positioning and campaign systems.
- Engineered end-to-end campaigns (web, email, content, events) for measurable conversion.
- Managed paid campaigns on Google Ads & Meta, improving lead volume and reducing cost-per-acquisition continuously.
Marketing Director & Events Manager (Fractional)
TRA · Jun 2006 – Aug 2012
- Owned portfolio marketing—digital campaigns, broker communications, collateral, and tenant marketing tied to leasing outcomes.
- Delivered large-scale events drawing 500–2,500+ attendees, strengthening broker relationships.
Marketing Director & Events Manager
HT · Jul 2000 – Jul 2005
- Built marketing and sales enablement system growing the broker channel pipeline to 1,000+ leads/month.
- Executed broker events attracting 100–500 brokers per event, driving measurable pipeline.
- Led integrated mortgage product launches with full pipeline visibility and follow-up workflows.
Fractional CMO
BCF · Sept 2009 – Sept 2010
- Built local digital acquisition (Google Ads, Meta), offer testing, and referral programs driving membership growth.