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Inderpreet K.
Marketing and Operations Specialist
Canada10+ years experience$9,000/mo
Notable Highlight
Built MB' marketing function from scratch, managing a K+ budget across social, influencer, email, and experiential channels while securing regional press coverage.
Experience Summary
Marketing and operations leader with 10+ years across tech, retail, media, and CPG in Canada and India. Built marketing operations frameworks, drove demand generation, and aligned cross-functional teams. Managed strategy and execution from go-to-market planning through martech administration and performance reporting.
Key Achievements
- Managed large-scale campaign operations and CRM workflows at SA across multiple cross-functional teams and regions. - Supported go-to-market planning and execution for enterprise-level advertising and marketing initiatives. - Led campaign operations and dealer marketing coordination for Cadillac and General Motors. - Built and managed performance reporting dashboards to improve campaign visibility and operational decision-making. - Developed expertise across multiple enterprise marketing automation and CRM platforms, including HubSpot, Marketo, Salesforce, and Snowflake. - Managed marketing-sales handoff processes and lead nurturing workflows to improve operational efficiency. - Built operational experience across technology, automotive, retail, consulting, and media industries.
Skills
HubSpotSalesforce CRMMarketoGoogle Analytics 4Meta Ads ManagerGoogle AdsLinkedIn Campaign ManagerSprout SocialMailchimpCampaign planning and executionDemand generationLead managementBudget managementVendor managementGo-to-market strategyAsanaMonday.comTrelloJiraKPI dashboardsA/B testingAttribution modelingROI analysisExcelGoogle SheetsLooker StudioContent strategyBrand managementMulti-channel campaign management
Work Experience
Marketing and Operations Specialist
SAC · Sep 2025 – Present
- Lead marketing operations for SAC, managing end-to-end campaign execution across digital, programmatic, and CTV advertising channels, ensuring seamless delivery and brand consistency.
- Partner with sales, product, and creative teams to develop go-to-market strategies, client-facing marketing materials, and activation programs that support advertiser acquisition and retention goals.
- Administer and optimize CRM and marketing automation workflows to improve lead tracking, pipeline visibility, and cross-functional data accuracy.
- Own performance reporting cadences, translating campaign metrics and KPI dashboards into actionable insights for senior leadership and client-facing teams.
- Collaborate with Samsung's regional and global marketing stakeholders to localize campaigns, coordinate content production timelines, and maintain alignment on brand standards.
Marketing Operations Manager
GMC(CS · Jan 2024 – Sep 2025
- Embedded within General Motors' Cadillac marketing team as a Marketing Operations Manager through CM2 Solutions, supporting the planning and execution of national and regional marketing programs for the Cadillac brand in Canada.
- Manage end-to-end campaign operations for Cadillac product launches, seasonal promotions, and dealer network marketing initiatives, coordinating across internal brand teams, agency partners, and dealership groups to ensure flawless execution.
- Oversee the development and distribution of dealer marketing toolkits, co-op advertising materials, and localized campaign assets, ensuring brand compliance and consistency across all regional touchpoints.
- Administer and optimize CRM and marketing automation workflows used to track customer lifecycle stages, conquest leads, and loyalty program engagement, improving data integrity and lead handoff processes to the dealer sales network.
- Build and maintain executive-level reporting dashboards tracking campaign performance, dealer adoption metrics, and media spend efficiency, presenting monthly insights and recommendations to senior marketing stakeholders at GC.
- Coordinate closely with Cadillac's media, creative, and digital agencies to manage campaign timelines, asset approvals, and budget pacing across paid search, paid social, display, and CTV channels.
Marketing & Operations Manager
G(N · Sep 2022 – Jan 2024
- Lead marketing and operations for Old Navy's Ontario retail locations under the Gap Inc. umbrella, overseeing in-store campaign execution, promotional planning, and visual merchandising rollout aligned to Old Navy's seasonal brand calendar.
- Serve as the primary liaison between store operations and Gap Inc.'s national marketing team, ensuring Old Navy's value-driven brand messaging is accurately and compellingly executed across all regional consumer touchpoints.
- Manage the end-to-end rollout of Old Navy's major promotional events—including Back to School, Black Friday, and seasonal clearance campaigns—coordinating cross-functional teams across store ops, visual, and customer experience.
- Localize and adapt national marketing and media assets for Ontario markets, tailoring messaging, offers, and in-store creative to reflect local customer demographics and shopping behaviour.
- Track and analyze store traffic, conversion data, and promotional sales performance to surface actionable insights, contributing to quarterly marketing and merchandising planning at the regional level.
- Manage regional marketing vendors and production partners, overseeing print, signage, and in-store fixture budgets while negotiating costs to maintain alignment with Old Navy's value-oriented brand positioning.
Marketing Operations Analyst
VM · Mar 2022 – Aug 2022
- Support marketing operations by managing content calendars, coordinating campaign asset production, and maintaining CRM contact lists and marketing database hygiene.
- Build and deploy email marketing campaigns in HubSpot, handling audience segmentation, A/B testing, deployment scheduling, and post-send performance analysis.
- Produce weekly performance reports covering email engagement metrics, MQL volume, landing page conversion rates, and paid media KPIs for the demand generation team.
- Optimize landing pages and lead capture forms in collaboration with the web and demand generation teams, contributing to improved form completion and lead quality scores.
Marketing Manager
MB · Jun 2018 – Feb 2022
- Build MB' marketing function from the ground up, establishing brand identity, content strategy, and an integrated marketing plan spanning social media, influencer, email, and experiential channels.
- Plan and execute brand campaigns and community activations that grow social following, increase foot traffic, and drive measurable improvements in customer acquisition and repeat purchase rates.
- Manage a K+ annual marketing budget, overseeing agency and freelancer relationships for design, photography, and copywriting while ensuring consistent brand execution across all deliverables.
- Secure regional press coverage and influencer partnerships through proactive media outreach, generating earned media placements across food, lifestyle, and local news outlets.
- Lead performance tracking and monthly reporting, using analytics to optimize channel spend, refine audience targeting, and guide content planning decisions.
Marketing Coordinator
TC · Mar 2016 – May 2018
- Support senior marketing leads in executing B2B marketing campaigns, account-based marketing initiatives, and client presentations for a marketing consultancy serving mid-market clients.
- Coordinate production of marketing assets including case studies, whitepapers, proposal decks, and event materials, managing timelines and vendor communications end-to-end.
- Manage company social media channels and bi-weekly email newsletter campaigns, growing subscriber engagement and contributing to inbound lead generation efforts.
- Organize client-facing events, webinars, and industry conferences from initial planning through post-event follow-up, ensuring smooth logistics and a strong attendee experience.