Notable Highlight
Built AI-powered VSL production workflows that generated high-converting creative variations at scale, reducing production costs while enabling rapid testing cycles for DTC brands.
Experience Summary
Senior Creative Strategist with 6+ years of experience in DTC performance marketing and paid social creative strategy, primarily across Meta and TikTok ecosystems. His background is heavily focused on direct-response creative development, testing frameworks, high-volume iteration systems, and performance-driven content optimization for ecommerce and consumer brands. Aloizio has worked across agency, whitelabel, freelance, and creative leadership environments, with experience supporting both fast-scaling startups and large 8–9 figure brands. His category exposure includes skincare, supplements, wearable technology, finance/credit services, fashion, and consumer products. His work centers on the full paid social creative process: competitor research, angle generation, hooks, scripting, briefing editors and creators, analyzing soft metrics and sales performance, and iterating creatives based on testing data. He described a highly structured workflow built around weekly learnings, concept backlogs, benchmark tracking, and systematic optimization rather than one-off creative ideation. He works closely with media buyers, editors, and performance teams to refine concepts using metrics such as hook rate, watch time, drop-off points, CTR, ROAS, and conversion performance. He also appears highly comfortable operating in high-volume creative production environments where rapid iteration and fast launch cycles are required. Aloizio is also highly AI-oriented in his workflow. He regularly uses Claude, Midjourney, Google Flow, ElevenLabs, and AI-supported creative generation tools to accelerate research, briefing, concepting, and production support. He specifically mentioned using AI-generated assets during high-pressure Black Friday periods when teams needed faster asset delivery.
Key Achievements
* Built and optimized paid social creative systems for multiple high-growth DTC and 8–9 figure brands across Meta and TikTok ecosystems. * Developed structured testing and iteration frameworks using hook analysis, watch-time analysis, backlog systems, and weekly creative learnings. * Managed high-volume creative production workflows while collaborating with media buyers, editors, and performance teams to improve creative efficiency and performance outcomes. * Integrated AI tools heavily into research, briefing, and production workflows to accelerate creative output and support rapid launch cycles during high-pressure campaign periods.
Skills
Work Experience
Creative Strategist
MA · Oct 2025 – Present
- Developed a TikTok Shop creative playbook to streamline the launch of new stores, raising both the volume and quality of ad creatives produced at scale.
- Built a VSL production process using multi-asset clipping and AI workflows to rapidly generate high-converting concept variations and accelerate iteration cycles.
Creative Strategist
FA · Mar 2023 – Jul 2025
- Led creative strategy for info-product brands where ROAS depended entirely on ad performance—designed AI-powered testing workflows to surface and scale winning creatives faster.
- Cut creative production costs significantly while sustaining high test volume, training the team on effective AI prompting to maintain quality throughout scaled output.
Creative Strategist
HM · Jul 2022 – Jan 2023
- Optimized creative testing frameworks and audience research methodologies to improve signal quality, reduce wasted spend, and accelerate the identification of profitable ad concepts.
- Introduced structured experimentation processes that brought more consistency and speed to the creative feedback loop across campaigns.
Lead Creative Director
TA · Jan 2022 – Jun 2022
- Whitelabeled the creative services of LL under TA brand, operationalizing an end-to-end creative offering for a new agency client base.
- Helped the founders establish creative pricing by tracking production time, revision cycles, and output volume—giving them the data needed to package and sell creative-only services profitably through TA.
Creative Strategist
LL · Aug 2021 – Dec 2021
- Scaled multiple DTC brands by developing optimized creative workflows that improved output quality and consistency, reduced turnaround times, and directly contributed to stronger client retention.
- Identified recurring inefficiencies across production and iteration cycles and built internal processes to address them, laying the operational foundation that later supported the TA whitelabel partnership.
Creative Director
SG · Jan 2020 – Aug 2021
- Delivered data-driven creative solutions at a Facebook Business Partner e-commerce agency—conducted in-depth audience research and translated buyer insights into strategic briefs and monthly testing schedules presented directly to clients.
- Analyzed customer feedback, survey data, and campaign results to continuously refine targeting hypotheses and sharpen the creative direction across accounts.
Freelance Designer
UW · Oct 2018 – Nov 2019
- Developed brand identity systems and visual assets for clients across Instagram, TikTok, and YouTube, building a foundation in performance-oriented design for digital channels.