Camila G.
Sr. Brand Marketing Manager
Notable Highlight
Strong blend of brand marketing and creator/influencer partnership experience across 10 years and multiple industries, with hands-on exposure to the full customer journey.
Experience Summary
Camila developed cross-functional campaigns and drove consumer engagement across digital and offline channels over 9+ years in marketing and brand strategy. She worked for L'O., Kav., and various startups, specializing in brand commercialization, retail marketing, and go-to-market strategies. She delivered 30% increases in brand engagement, 14% reductions in CAC, and managed budgets up to M USD while leading high-performing teams.
Key Achievements
Increased Kav. brand consideration by 24% in 6 months and reduced paid channels CAC by 14% over two months. Successfully opened 12 retail locations at L'O. with +60% sell-in growth against target. Enhanced e-commerce conversion by 35% at MM and achieved 40+ media appearances for Morgana startup. Led team development resulting in promotions for team members within 6 months.
Skills
Work Experience
Sr. Brand Marketing Manager
C( · Aug 2025 – Present
- Lead brand strategy to boost awareness and positioning in healthtech startup.
- Improve CAC and lead efficiency by optimizing messaging, channels, and audiences.
- Coordinate execution across creative, media, CRM, and content teams.
- Launch campaigns achieving significant awareness and engagement growth.
- Develop consistent go-to-market narratives.
Brand Manager
Kav. · Sep 2024 – Aug 2025
- Lead cross-functional brand campaigns across creative, media, product, and retail teams, ensuring consistent brand storytelling and market impact.
- Develop integrated marketing campaigns (content, social, offline, sponsorships) aligned with strategic calendar events including Hot Sale and Buen Fin.
- Manage creative asset production, review, and approvals to ensure brand consistency across all channels and partners.
- Increase brand engagement by 30% through multichannel activations aligned with key brand initiatives.
- Oversee M USD budget, ensuring efficient resource allocation across creative, media, and promotional initiatives.
Growth Lead
Kav. · Mar 2024 – Sep 2024
- Lead a team of 3, reporting directly to the Senior Growth Manager, and develop accelerated growth strategies.
- Segment 4M users; increase engagement by 20% and optimize M USD investments.
- Reduce Paid Media CAC by 14% in two months through strategic media allocation.
- Boost customer retention rate by 25% by integrating new CRM tools.
- Collaborate closely with CRM, Creative, Media, and Product teams to support cross-functional go-to-market initiatives and improve campaign performance.
Senior Marketing Lead
MMRR · Apr 2023 – Mar 2024
- Create branding strategies and marketing partnerships for product launches, reporting directly to the CEO, and lead a team of 3.
- Enhance e-commerce conversion by 35% through automated email marketing.
- Forge partnerships with wellness brands, increasing visibility and engagement on social media by over 60%.
- Develop positioning strategy with Uber Eats, Google, and Rappi.
- Execute social, influencer, and digital activations aligned with brand strategy, supporting consistent messaging across all consumer touchpoints.
Growth & Marketing Lead
M(S · Apr 2021 – Apr 2023
- Design and execute a go-to-market strategy from the ground up for brand launch, developing fast-paced growth strategies and reporting to the Head of Growth.
- Generate 40+ media appearances with PR campaigns focused on awareness.
- Achieve 25% digital visibility growth in 6 months through SEO/SEM campaigns.
- Develop paid media strategy for acquisition and retargeting on Meta and Google Ads.
- Oversee development of brand assets, messaging, and launch materials, ensuring brand governance and asset alignment across channels.
Marketing Coordinator
L'O. · Apr 2018 – Apr 2021
- Create and execute 360-degree strategies to increase foot traffic in physical stores.
- Manage annual budget and optimize campaigns through KPI analysis.
- Successfully open 12 retail locations.
- Achieve sell-in growth of 60% against target.
- Execute 6 product launches per year.
- Coordinate asset review and approval cycles for in-store, CRM, and digital materials, ensuring compliance with global brand guidelines.
- Develop and deliver campaign and retail pitch decks for internal leadership and external partners.
Marketing Intern
L'O. · Aug 2016 – Apr 2018