Numan H.
E-commerce Lead
Notable Highlight
Scaled DTC ecommerce revenue 48% YoY across 7 European brands while improving conversion rates from 1.1% to 2.7% through structured CRO and performance marketing.
Experience Summary
Data-driven Ecommerce & Digital Growth Manager with 6+ years of experience scaling online revenue for retail and DTC brands across Latin America and Europe. Expert in ecommerce strategy, CRO, paid media optimization, and cross-functional leadership. Drove profitable growth through performance marketing, pricing strategy, and marketing automation.
Key Achievements
- Managed Shopify storefronts for 2 brands with hands-on involvement in execution and platform operations. - Operated Amazon Seller Central across multiple B2C brands (5–7), handling listings, Sponsored Ads, A+ content, and shipping and business intelligence tasks. - Supported TikTok Shop and marketplace integrations (last active approximately 1.5 years ago), with willingness to re-engage and ramp up quickly. - Delivered marketplace execution including promotions, pricing actions, and performance optimization across Amazon and Shopify ecosystems. - Maintained strong balance between strategic ownership and day-to-day ecommerce execution in multi-brand environments.
Skills
Ecommerce strategy, CRO, Paid media & performance marketing, Growth marketing, Digital analytics, Pricing strategy, Marketplace management, Marketing automation, A/B testing, Customer acquisition, UX/UI optimization, Shopify, Magento, VTEX, PrestaShop, Google Analytics, Google Ads, Meta Ads, TikTok Ads, HubSpot, Power BI
Work Experience
E-commerce Lead
PSA · Guayaquil, Ecuador · Aug 2025 – Present
- Lead the ecommerce growth strategy across 3 retail brands (Pycca.com, Polipapel.com, Petstation.ec), managing the full funnel from traffic acquisition to retention and contributing to a 36% uplift in monthly online revenue.
- Design and execute performance marketing campaigns across Google, Meta, and TikTok, achieving a blended ROAS of 4.9 and reducing customer acquisition cost (CAC) by 22%.
- Negotiate with brand partners to expand the digital product catalog by 72% and improve gross margins by 32 bps, strengthening overall marketplace competitiveness.
- Drive cross-functional initiatives with technology, logistics, and CX teams, improving operational efficiency, reducing fulfillment-related complaints by 21%, and lifting customer NPS by 4 points.
E-commerce Manager
DCE · Spain · Jun 2023 – Jul 2025
- Manage a portfolio of 7 DTC ecommerce brands across European markets as a strategic growth partner, scaling combined client revenue by 48% YoY and improving average account profitability by 19%.
- Build and scale performance marketing strategies across paid search, social, and display, delivering an average ROAS of 4.5 and reducing blended CAC by 26% across the client portfolio.
- Lead a structured CRO program including UX audits, A/B testing, and landing page redesigns, improving average client conversion rate from 1.1% to 2.7% within 8 months.
- Implement dynamic pricing models and optimize marketplace listings, contributing to a 15% improvement in margin performance and 34% growth in organic marketplace visibility.
Digital Media Lead
UDESA · Guayaquil, Ecuador · Oct 2021 – Oct 2022
- Oversee a K annual paid media budget across search, social, and programmatic channels, cutting wasted ad spend by 17% and increasing campaign-attributed revenue by 43% within 6 months.
- Spearhead A/B testing and landing page optimization program, delivering a 24% lift in add-to-cart rate; lead analytics stack migration (GA4 + GTM) enabling granular funnel reporting.
Digital Marketing Analyst
FSA · Guayaquil, Ecuador · May – Sep 2021
- Manage SEO, SEM, and social media campaigns, supporting 37% growth in organic traffic and 23% improvement in paid media efficiency within a 4-month tenure.
Ecommerce Analyst
CSA · Guayaquil, Ecuador · Sep 2019 – Mar 2021
- Analyze ecommerce funnel data to identify drop-off points, contributing to a 16% improvement in checkout completion rate and supporting catalogue content optimization.