Laura M.
Full-Service Client Account Manager & Project Manager
Compare at US rates $22,500/mo?
Notable Highlight
Improved DTC gross margin from 78% to 81% and reduced excess inventory from 1M to 650K units through pricing and assortment optimization across Shopify, Amazon, TikTok Shop, and Walmart.
Experience Summary
Ecommerce and merchandising leader with 10+ years driving growth across DTC, Amazon, TikTok Shop, Walmart, and Shein in apparel, shapewear, and skincare. Expertise in Shopify optimization, marketplace operations, P&L management, inventory planning, and cross-functional leadership.
Key Achievements
- Improved DTC gross margin from 78% to 81% through strategic pricing and assortment optimization.
- Reduced excess inventory from 1.0M to 650K units and discontinued inventory from 550K to 112K units within one year.
- Led merchandising and ecommerce performance across four brands on Shopify, Amazon, TikTok Shop, Walmart, Shein, and wholesale channels.
- Built and led a high-performing merchandising team while establishing operational processes, KPIs, and reporting frameworks.
- Supported successful product launches and marketplace expansion across multiple ecommerce channels.
- Developed data-driven inventory and demand planning strategies that improved inventory health and reduced obsolete stock exposure.
Skills
Work Experience
Full-Service Client Account Manager & Project Manager
LA · Remote · Nov 2025 - Present
- Own end-to-end client relationship management for 5+ ecommerce and DTC brands.
- Develop annual revenue plans, quarterly OKRs, and channel growth strategies.
- Monitor revenue, ad spend, gross margin, and contribution profit metrics using TripleWhale, Shopify, Google Analytics, and Meta Ads Manager.
- Deliver actionable business reviews and growth recommendations.
Merchandising Manager
a previous company · Remote · Jul 2022 - Sep 2025
- Led merchandising and ecommerce channel performance across Shopify DTC, Amazon, TikTok Shop, Walmart, Shein, and Wholesale channels.
- Improved DTC gross margin from 78% to 81% through pricing and assortment optimization.
- Reduced excess inventory from 1.0M to 650K units and discontinued inventory from 550K to 112K units.
- Managed Amazon marketplace operations including catalog management, pricing, inventory coordination, and promotional planning.
- Supported TikTok Shop growth initiatives, product launches, and marketplace performance analysis.
- Partnered with Supply Chain, Marketing, Finance, and Creative teams to drive business growth.
Merchandising Team Lead
a previous company · Remote · Apr 2021 - Jul 2022
- Built and led the Merchandising team.
- Improved Shopify storefront merchandising and category architecture.
- Established reporting processes and performance metrics.
Senior Buyer, Shapewear & Intimate Apparel
a previous company · Remote · Oct 2019 - Apr 2021
- Owned assortment strategy and supplier negotiations.
- Issued purchase orders and managed supplier deliveries.
- Analyzed sales, inventory turnover, and margin performance.
Category Manager, Senior Buyer & Buyer
a previous company · Argentina
- (No details provided)
Senior Supply Analyst
a previous company · Argentina
- (No details provided)
Supply Analyst
SMY · Argentina
- (No details provided)
Junior Buyer
a previous company · Venezuela
- (No details provided)
Marketing Intern
TKH · Venezuela
- (No details provided)