Laura M.

Full-Service Client Account Manager & Project Manager

Colombia10+ years experience$7,500/mo

Notable Highlight

Improved DTC gross margin from 78% to 81% and reduced excess inventory from 1M to 650K units through pricing and assortment optimization across Shopify, Amazon, TikTok Shop, and Walmart.

Experience Summary

Ecommerce and merchandising leader with 10+ years driving growth across DTC, Amazon, TikTok Shop, Walmart, and Shein in apparel, shapewear, and skincare. Expertise in Shopify optimization, marketplace operations, P&L management, inventory planning, and cross-functional leadership.

Key Achievements

• Improved DTC gross margin from 78% to 81% through strategic pricing and assortment optimization. • Reduced excess inventory from 1.0M to 650K units and discontinued inventory from 550K to 112K units within one year. • Led merchandising and ecommerce performance across four brands on Shopify, Amazon, TikTok Shop, Walmart, Shein, and wholesale channels. • Built and led a high-performing merchandising team while establishing operational processes, KPIs, and reporting frameworks. • Supported successful product launches and marketplace expansion across multiple ecommerce channels. • Developed data-driven inventory and demand planning strategies that improved inventory health and reduced obsolete stock exposure.

Skills

ShopifyAmazon Seller CentralTikTok ShopEcommerce operationsAssortment planningPricing strategyInventory managementDemand forecastingP&L managementUnit economicsShopify CROAmazon catalog managementTripleWhaleGoogle AnalyticsMeta Ads ManagerAdvanced ExcelAdvanced Google SheetsNetSuiteRoot cause analysisMerchandising strategy

Work Experience

Full-Service Client Account Manager & Project Manager

LA · Remote · Nov 2025 – Present

Own end-to-end client relationship management for 5+ ecommerce and DTC brands.
Develop annual revenue plans, quarterly OKRs, and channel growth strategies.
Monitor revenue, ad spend, gross margin, and contribution profit metrics using TripleWhale, Shopify, Google Analytics, and Meta Ads Manager.
Deliver actionable business reviews and growth recommendations.

Merchandising Manager

Tra. · Remote · Jul 2022 – Sep 2025

Led merchandising and ecommerce channel performance across Shopify DTC, Amazon, TikTok Shop, Walmart, Shein, and Wholesale channels.
Improved DTC gross margin from 78% to 81% through pricing and assortment optimization.
Reduced excess inventory from 1.0M to 650K units and discontinued inventory from 550K to 112K units.
Managed Amazon marketplace operations including catalog management, pricing, inventory coordination, and promotional planning.
Supported TikTok Shop growth initiatives, product launches, and marketplace performance analysis.
Partnered with Supply Chain, Marketing, Finance, and Creative teams to drive business growth.

Merchandising Team Lead

Tra. · Remote · Apr 2021 – Jul 2022

Built and led the Merchandising team.
Improved Shopify storefront merchandising and category architecture.
Established reporting processes and performance metrics.

Senior Buyer, Shapewear & Intimate Apparel

Tra. · Remote · Oct 2019 – Apr 2021

Owned assortment strategy and supplier negotiations.
Issued purchase orders and managed supplier deliveries.
Analyzed sales, inventory turnover, and margin performance.

Category Manager, Senior Buyer & Buyer

Daf. · Argentina

(No details provided)

Senior Supply Analyst

Axi. · Argentina

(No details provided)

Supply Analyst

SMY · Argentina

(No details provided)

Junior Buyer

Bec. · Venezuela

(No details provided)

Marketing Intern

TKH · Venezuela

(No details provided)