Ana L.
Amazon Marketplace Manager / Account Manager
Compare at US rates $21,600/mo?
Notable Highlight
Ana is an Amazon Marketplace Manager with hands-on success across cosmetics, toys, consumer electronics, and supplements. She managed and launched Amazon marketplaces across the US, Europe, Mexico, Canada, and Brazil, with strong ownership of account setup, compliance, PPC, product launches, and marketplace growth. She built the Mexico marketplace for a consumer electronics brand from zero to six figures in year one and seven figures in year two. She currently manages Amazon US for a supplement brand and led its European marketplace expansion from the ground up, making her well-suited for brands requiring both strategic growth and operational execution.
Experience Summary
Ana Clara’s Marketplace Manager experience spans several brands and product categories. She started at Amazon in Barcelona in a vendor support role, then joined a cosmetics brand where she launched the Amazon US marketplace after previously working across Amazon UK, Spain, and Italy. She later worked for a European toys manufacturer, managing Amazon Spain, UK, Italy, and France while handling launches, PPC, inventory, and compliance issues. After that, she joined a San Diego-based consumer electronics brand, where she managed Amazon US and helped open Amazon Mexico, Canada, and Brazil. In her current role at a supplement and wellness brand, she manages Amazon US operations and led the setup of the company’s European Amazon business, including brand registration, compliance, and marketplace launch work.
Industries:
- Cosmetics
- Toys
- Consumer electronics
- Supplements / wellness
Skills:
- Amazon marketplace management
- Marketplace launches from scratch
- PPC campaign creation and optimization
- Compliance and regulatory management
- Product launches and account setup
- Competitor research and market analysis
- Cross-border marketplace expansion
- Inventory management coordination
Key Achievements
- Launched Amazon US for a cosmetics brand from scratch.
- Expanded a toys brand across Amazon Spain, UK, Italy, and France.
- Opened Amazon Mexico, Canada, and Brazil for a US consumer electronics brand.
- Negotiated installment payments in Mexico, which increased sales significantly.
- Grew the Mexico account from $0 to six figures in year 1 and seven figures in year 2.
- Built a supplement brand's European Amazon business end to end, including registration, compliance, and launch setup.
Skills
Work Experience
Amazon Account Manager
ZP · Remote · Jul 2025 - Present
- Lead multi-marketplace expansion including market research, VAT registration and filing, compliance review, relabeling, ingredients review, EPR registration, and trademarking.
- Own end-to-end product launches, A+ Content, Brand Stores, SEO optimization (Helium 10), pricing, and Buy Box strategy.
- Manage inventory replenishment, stranded inventory prevention, FBA issue resolution, and customer review monitoring; coordinate cross-functionally with advertising, logistics, creative, finance, and leadership teams.
Amazon Account Specialist
a previous company · Remote · Jul 2022 - Jul 2025
- Hired, trained, and led raw talent up to a team of 12 Amazon Specialists as first hire for the role; conducted brand's global Amazon expansion by setting up new marketplace accounts, forecasting and allocating inventory, creating and optimizing new processes.
- Increased sales by 20% in one month on Amazon US through analyzing customer shopping behavior data and successfully implementing promotions strategies.
- Initiated company's Latin American expansion through opening, setting up, and revising taxes, margin, and cost structure for Amazon Brazil's account.
- Managed all tasks on Amazon FBA Seller Account for US, Brazil, Mexico, Spain, and Canada marketplaces.
- Generated revenue growth opportunities by negotiating and activating new Amazon features, increasing sales from 6 to 7 digits in Mexico's market.
- Oversaw and handled shortages, chargebacks, fees, and returns, cutting expenses and improving cost efficiency up to 28%.
- Reworked portfolio's MAP pricing in Canada by developing deep competitor analysis and renegotiating margins with management, driving 17% growth after 30 days.
- Managed inventory and manufacturing through forecasting sales and allocating merchandise across marketplaces, avoiding stockouts and stranded inventory.
- Handled direct and humanized customer support in English, Spanish, and Portuguese according to each marketplace's warranty policies.
- Promoted catalog optimization using SEO techniques (Helium 10), improved creatives, and created enhanced brand content such as Brand Stories and A+ Premium.
- Managed new product launches and their optimization on the platform using Amazon ranking techniques.
- Followed up with negative reviews and feedback, assisting customers and supporting brand recognition and account health.
- Acquired correct product tests, certificates, warehouse images, and reports from manufacturers and 3P testing facilities before product launches.
- Maintained current knowledge of industry trends and Amazon's new features and policies.
E-commerce Manager
MBI · Sant Cugat del Vallès · Sep 2021 - Jul 2022
- Managed entire Amazon Vendor Accounts in European marketplaces and UK.
- Trained and managed a small cross-functional team of designers, logistics specialists, and ads specialists.
- Created, optimized, and budgeted AMS PPC campaigns for all marketplaces.
- Negotiated annual AVN terms and conditions with Amazon.
- Directly handled P&L for all accounts, auditing invoices for Amazon contracts, advertising expenses, chargebacks, and fees; presented and delivered complete, data-driven reports for management visualization.
- Managed inventory and manufacturing through forecasting sales and allocating merchandise across marketplaces.
- Led catalog optimization using SEO strategies with Helium 10 and pricing/Buy Box optimization using Keepa.
- Hired and negotiated terms with translation agencies for catalog optimization in foreign marketplaces.
- Improved catalog quality and UX (PDP, A+, Brand Store) with hands-on expertise.
- Oversaw shortages, chargebacks, remittances, invoicing, and returns.
Digital Account Specialist
a previous company · Barcelona · Mar 2021 - Sep 2021
- Drove a 3x increase in sales on Amazon US by successfully developing, implementing, and optimizing digital marketing strategies.
- Made business decisions based on data analysis of main KPIs.
- Managed inventory on site through sales forecasts analysis to avoid stockouts and stranded inventory.
- Improved branded content and UX through the marketplace.
Amazon Vendor Support
a previous company · Barcelona · Jun 2019 - Mar 2021
- Managed a portfolio of more than 1,000 vendor accounts (Amazon Vendor Central) from UK, Spain, and Germany, providing support via email and phone for issues regarding marketing packages, catalog optimization, promotions, procurement, chargebacks, logistics, invoicing, and EDI or API system integration.
- Conducted quality auditing for ticket escalation, avoiding unnecessary or wrongly opened tickets escalated to managerial level; prepared weekly reports on ticket escalation.
- Navigated several tools, including CRM, Procurement, and Amazon Analytics, to deliver fast and accurate customer experience.
Data Analyst - Business Intelligence
a previous company · Barcelona · Jul 2018 - Apr 2019
- Managed a 4-month project to optimize the rate of returns by final customers on Amazon, resulting in a 17% decrease in total budget expenditure for returns from Q1 to Q2.
- Managed a 5-month project to optimize carrier performance in Italy, reducing delivery time from 7 days to 3 days for packages in Southern Italy.
- Processed big data using SQL, Python, and Power Pivot to generate weekly reports on carrier performance.