Notable Highlight
Scaled a single TikTok Shop store to K+ GMV and drove K+ in sales through coordinated creator launches while managing 15+ brand accounts simultaneously as a team leader.
Experience Summary
TikTok Shop specialist with 4+ years scaling e-commerce brands across TikTok Shop, Amazon FBA, and multi-channel retail. Expert in full-funnel strategy, GMV Max campaigns, creator networks, and operations. Achieved K+ total GMV per store, 120–180% sales growth for new clients within 90 days, and led teams managing 15+ active accounts.
Key Achievements
Atta scaled a brand from to over 3.5 years, his highest result to date. He also grew another account to in a single month while overseeing multiple TikTok Shop stores. In another example, he optimized product listings, coordinated with creators, and ran GMV Max ads to grow sales from to in three months, then to in five months for a struggling brand. He improved conversion rate from 1.2% to 3.8% within two weeks by refining listings, adding urgency-based offers, and aligning creator content around a bundled promotion. He prioritizes unit economics and gross margin alongside top-line GMV to drive profitable growth.
Skills
Work Experience
TikTok Shop Brand Manager
Vyn. · Remote · Oct 2023 – Apr 2026
- Managed TikTok Shop strategy and execution for 15+ active stores simultaneously, overseeing product selection, creator launches, GMV Max campaigns, and store optimization.
- Designed and executed a coordinated creator launch framework that drove in a single month — hundreds of affiliate creators posting in a 48-hour window, paired with simultaneous GMV Max campaign activation to capture peak demand.
- Built and scaled multiple brands from to K–K per month in consistent recurring revenue; one account crossed K+ in total TikTok Shop GMV.
- Developed a repeatable 90-day onboarding playbook that delivered 120–180% sales growth for every new client account within the first quarter.
- Recruited, trained, and managed a team of 8+ specialists across content, product research, creator outreach, and store operations — with weekly KPI reviews and SOPs for every function.
- Integrated TikTok Shop with Amazon and Walmart as a demand flywheel: TikTok virality drove branded search on Amazon, lifting organic rankings and cross-channel revenue.
- Designed operational systems for inventory forecasting, creator performance tracking, and financial reporting — saving the team 20+ hours per week in manual processes.
Lead TikTok Shop Strategist
RB · Remote · Jan 2024 – Dec 2024
- Scaled the brand from to + monthly GMV in December 2024 — a 5-month turnaround driven by systematic creator outreach, GMV Max optimization, and conversion rate improvements.
- Generated + in sales within the first 90 days of taking over management, establishing proof of concept for the new growth strategy.
- Launched and optimized TikTok GMV Max campaigns with a phased budget-scaling approach, achieving significant ROAS improvement while maintaining healthy net margins.
- Built and managed an affiliate network of 30+ micro-creators, generating consistent low-cost, high-converting traffic through structured briefing and performance-based creator selection.
- Implemented a high-converting UGC content system — standardized hooks, call-to-action formats, and posting cadences — that measurably increased engagement rates and purchase conversions.
- Created a repeatable product-to-sale funnel blueprint that was adopted as the standard framework for other brand turnarounds within the agency portfolio.
TikTok Shop Strategy Lead
DBU · Remote · Jan 2024 – Dec 2024
- Achieved in sales within the first 45 days through rapid MVP product testing, real-time trend analysis, and a content system that produced multiple videos with 500,000+ views each.
- Orchestrated a full pivot to a custom white-label brand with premium packaging and repositioned pricing — sourcing US-based manufacturers and fulfillment partners, which increased net profit margins by over 60%.
- Built brand loyalty infrastructure resulting in a 40% repeat customer rate — driven by post-purchase email flows, packaging inserts, and community engagement strategy.
Amazon FBA Wholesale Specialist
SDFEC · Remote · 2021 – 2023
- Operated an Amazon FBA Wholesale business — sourcing branded products, negotiating supplier terms, managing inventory forecasting, and running Amazon PPC campaigns.
- Developed the unit economics discipline, margin analysis skills, and multi-channel data thinking that now underpins every TikTok Shop strategy.
- Transitioned into TikTok Shop in 2023, applying Amazon's performance-marketing principles to creator-driven commerce — a combination that separates performance-driven strategy from content-only approaches.