Syed H.
Amazon Brand Manager
Notable Highlight
Scaled 15+ Amazon brand accounts and optimized PPC campaigns to drive 20% market share growth and 30% higher customer engagement across multi-brand portfolios.
Experience Summary
Amazon Brand Manager with 7+ years scaling profitable eCommerce brands across Amazon and other marketplaces. Expertise in PPC optimization, listing SEO, A+ Content, and Brand Store development. Managed multi-brand portfolios and cross-functional teams to maximize ROI and drive sustainable revenue growth.
Key Achievements
Managed and scaled 15+ Amazon brand accounts simultaneously while leading cross-functional teams of 15+ specialists. Achieved 20% market share growth and 30% higher customer engagement through strategic PPC optimization. Drove 20% increase in profit margins through competitive analysis and pricing strategy optimization. Increased conversion rates by 15% through A+ Content and Brand Store enhancements.
Skills
Work Experience
Amazon Brand Manager
SS · March 2025 – Present
- Managed and scaled 10+ Amazon and other platform accounts, improving account health, organic visibility, and sales performance through market research and category analysis.
- Collaborated with a cross-functional team of 15+ specialists across Amazon PPC, listing optimization, creative, and operations, driving 20% market share growth and 30% higher customer engagement.
- Conducted competitive analysis, category benchmarking, and pricing strategy optimization to improve product positioning and profitability, resulting in a 20% increase in margins.
- Optimized Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) using keyword research, ROAS, and ACOS analysis, while enhancing A+ Content and Brand Stores to increase conversion rates by 15%.
Amazon Brand Manager
EX · Nov 2022 – Mar 2025
- Managed and scaled 15+ Amazon brand accounts, overseeing end-to-end brand operations to improve performance and account health.
- Built and executed growth-focused Amazon PPC strategies, optimizing ACOS and ROAS to increase overall advertising ROI.
- Optimized Amazon product listings using keyword research and SEO best practices, driving increased organic rankings and visibility.
- Led A+ Content development and Brand Store design, strengthening brand storytelling, conversion rates, and customer trust.
- Conducted in-depth competitor and market analysis to optimize pricing, positioning, and promotional strategies.
Assistant Brand Manager (Ecommerce)
AA( · Apr 2020 – Oct 2022
- Supported management of 8+ Amazon brand accounts, assisting with end-to-end eCommerce operations and performance optimization.
- Executed and optimized Amazon PPC campaigns, improving ACOS efficiency and advertising ROI.
- Optimized product listings using keyword research and SEO best practices to increase organic visibility.
- Assisted with A+ Content and Brand Store optimization, strengthening brand presence and conversion rates.
- Conducted competitor, pricing, and market analysis to support positioning and promotional strategies.
Ecommerce Specialist
EI · Feb 2019 – Jan 2020
- Managed Amazon Seller Central operations to support product launches and account performance.
- Executed and optimized Amazon PPC campaigns to improve ACOS efficiency.
- Conducted keyword research and listing optimization to increase organic visibility.
- Performed competitor, pricing, and market analysis to support product positioning.