Mezger A.

Mezger has experience across customer experience, product execution, growth, digital commerce, and marketing, with a strong focus on using data to improve customer journeys and conversion.

Relevant background

• •Built experience in customer experience and process improvement, using data to reduce friction for customers.
• •Moved into product execution, developing digital products tied to financial services, subscriptions, and commerce flows.
• •Worked extensively at a previous company, mainly on financial services products, including subscription-like models, churn-related challenges, and customer acquisition.
• •Has exposure to marketplaces, dealer/distribution partnerships, paid media, product marketing, e-commerce, and stakeholder management.
• •Managed a team of 16 analysts, with responsibility for hiring, feedback, and mentorship.

Functional experience

• •Worked across the full funnel, including paid media, marketplace traffic, dealer channels, and direct-to-brand commerce.
• •Has hands-on experience with CRO and identifying funnel breakpoints.
• •Described an example of running an A/B test to improve conversion by aligning landing page content with the original ad creative and customer intent.
• •Thinks about experimentation through a “north star” framework, prioritizing tests based on the main business objective, particularly revenue.

Marketplace / channel strategy

• •Has experience balancing direct channels with marketplace/distribution channels.
• •Framed marketplace strategy as useful for reach, trust, and incremental revenue, while positioning owned channels as the more profitable long-term path.
• •Emphasized using paid media and owned efforts to direct traffic to the company’s own platform where possible, while leveraging marketplaces selectively for products or audiences that benefit from third-party trust.

Scaled DTC platform to 750,000+ active users and increased digital revenue by 100% through experimentation and A/B testing. Led launch of DTC ecommerce business reaching R$100M+ GMV in the first year while managing R$150M+ marketing investment. Generated R$4M+ annualized savings through process optimization and improved app ratings from 1.5 to 4.5+. Cut avoidable healthcare expenses by R$500K annually and compressed reporting cycles from 5 days to 1 day at ACCCC.