Notable Highlight
8+ years scaling CPG and retail brands across Amazon, Shopify, and Walmart with expertise in PPC campaigns, FBA logistics, and multi-marketplace operations.
Experience Summary
E-commerce professional with 8+ years managing marketplace operations across Amazon Seller Central, Vendor Central, Shopify, and Walmart. Skilled in PPC advertising, product listing optimization, FBA logistics, inventory management, and multi-channel brand presence. Proficient in CPG and retail with a proven track record resolving marketplace compliance issues and driving sales through strategic SKU lifecycle management.
Key Achievements
- Contributed to more than M in Amazon-attributed revenue across multiple brands and accounts. - Managed Amazon PPC campaigns responsible for M+ in revenue with approximately M in ad spend. - Consistently maintained strong advertising performance with approximately 11% ACOS and 9+ ROAS. - Led Amazon marketplace growth strategies focused on revenue expansion, profitability, and operational efficiency. - Improved organic rankings and conversion rates through structured SEO initiatives, listing optimization, A+ content, and creative enhancements. - Leveraged Amazon Brand Analytics and Search Query Performance (SQP) to identify growth opportunities and expand market share. - Successfully aligned inventory forecasting with sales velocity and advertising performance to minimize stockouts and avoid ranking losses. - Supported product launches and catalog expansion initiatives across Amazon US and Canada. - Developed SOPs and operational processes that improved efficiency and standardized marketplace operations. - Managed brand presence and compliance across Amazon, Walmart, Shopify, and additional marketplaces.
Skills
Work Experience
Ecommerce Marketplace Manager (Amazon, Shopify & Walmart)
BC · Chino, CA (Remote) · Feb 2021 – Sep 2024
- Managed Bio-First brand's presence and success on ecommerce marketplaces with an emphasis on Amazon.
- Worked relentlessly to resolve listings issues, errors, and customer inquiries on Amazon and Walmart.
- Developed and maintained SKU lifecycles for all ecommerce marketplaces and websites to improve sales.
- Managed brand integrity across all marketplaces—Amazon, Walmart, eBay, and Shopify—by collaborating with the US team.
- Investigated and disputed account chargebacks within Amazon.
- Provided support for improving ecommerce KPIs by tracking Google Analytics, Amazon marketplace-provided administrative dashboards, and other resources; generated reports weekly, monthly, annually, and as needed.
- Utilized Photoshop, Canva, and Corel Draw to create and edit new images for websites and marketplaces to improve content and information on Amazon.
- Created and executed Amazon FBA shipping plans and shipments; ensured that all accounts were reconciled.
- Assured that all catalog Direct SKU entries met standards.
Ecommerce Account Manager, Amazon PPC Ads Manager
a previous company · Houston, TX (Remote) · Aug 2020 – Apr 2024
- Launched a brand catalog on Amazon Seller Central USA and Canada channels as part of Shopify store development.
- Oversaw all Amazon channel operations daily.
- Prepared FBA shipments, set up new items, managed PPC campaigns, promotions, deals, case management, pricing, processed chargebacks, and handled customer service inquiries.
- Aligned Amazon forecasts with Data Analyst.
- Developed and followed best practices specific to Amazon's evolving environment in collaboration with multiple departments.
- Conducted weekly and monthly reconciliation of replenishment orders and inventory.
Amazon Listings SEO & PPC Specialist
a previous company · Pittsburgh, PA (Remote) · Feb 2016 – May 2021
- Worked with the team to forecast based on product profitability and sales trends.
- Enhanced branding efforts by utilizing marketplace advertising and social media campaigns to maximize reach.
- Expanded international markets and grew brand awareness.
- Managed product listings creation, SEO, PPC campaigns, promotions, deals, case management, pricing, and chargebacks.
- Implemented new SOPs to improve understanding and completion of current processes.