Diana H.
Lifecycle Marketing Specialist
Notable Highlight
Designed and implemented an innovative user onboarding journey that integrated PPC advertising into standard email templates. This initiative generated a new revenue stream, scaling company revenue by up to .
Experience Summary
is an accomplished lifecycle marketing professional with nearly a decade of experience specializing in app-based user retention and engagement strategies. Throughout her career, she navigated the full user journey, executing cross-functional campaigns across email, SMS, push notifications, and in-app channels. Her expertise encompasses managing large-scale digital operations, regularly orchestrating high-volume email campaigns targeting weekly audiences exceeding three million users. She brought a data-driven approach to marketing, balancing deliverability tracking with creative copywriting and AI-driven automations. Her background spans high-growth mobile applications and e-commerce agency settings, making her adaptable to direct-to-consumer and product-led growth business models.
Key Achievements
Successfully designed and implemented an innovative user onboarding journey that integrated pay-per-click (PPC) advertising directly into email templates. This strategic initiative generated a new revenue stream, scaling monthly revenue by up to . Independently managed and executed high-volume broadcasting architectures, deploying over 3,000,000 emails per week while maintaining strong domain health and low spam rates.
Skills
Work Experience
Lifecycle Marketing Specialist
MM · Remote · Feb. 2022 – Present
- Orchestrate comprehensive user lifecycles, including New User Onboarding, Retention loops, and SMS-specific journeys, to maximize lifetime value (LTV).
- Drive consistent engagement with an Open Rate (OR) above 35% and a 3% Click-Through Rate (CTR) through rigorous segmentation and personalized content.
- Strategically integrate LiveIntent ads within email campaigns to diversify revenue streams and scale audience reach.
- Lead experimental roadmaps for messaging and design via strategic A/B testing, directly improving resonance and conversion across diverse global audiences.
Senior Key Account Manager
HAPY · Dec. 2018 – Feb. 2022
- Oversaw full campaign lifecycle, from pitch and planning to launch and post-campaign analysis, ensuring data-backed decisions.
- Led restaurant catalog enhancements across 10 cities, improving user experience and increasing partner visibility.
- Tracked engagement metrics and KPIs to optimize customer-facing initiatives and improve operational effectiveness.
- Adapted strategies in real-time based on performance data, improving conversion and campaign ROI.
Public Relations Specialist
PV · Dallas, Texas · Jan. 2018 – Dec. 2018
- Managed comprehensive content and industry calendars, amplifying product and client visibility on social media platforms.
- Crafted, curated, and designed high-impact social media content, yielding substantial client results.
- Elevated the company's presence through event representation, fostering enduring community relationships.