Chika S.
✨ Newly AddedTikTok Shop Specialist | Creator Partnerships
Notable Highlight
Successfully launched full TikTok Shop operations within 30 days, covering product listings, affiliate workflows, and backend setup for a fast-growing skincare brand. Achieved a 98% first-contact resolution rate managing high-volume TikTok Shop inquiries and platform-related cases.
Experience Summary
is a TikTok Shop E-commerce Manager and Digital Marketing specialist with over a decade of professional experience in e-commerce operations, affiliate growth, social media management, and customer support. She managed end-to-end TikTok Shop operations for multiple beauty and skincare brands across the US and UK markets, including Pla., SL, and HK, with expertise in product listings, creator sourcing, affiliate program management, FBT fulfillment, and compliance. Prior to e-commerce, she spent over 10 years at CO as a Senior Account Associate and fraud specialist, earning multiple performance awards for high-volume customer resolution. She was proficient across Shopify, Meta Ads, TikTok Seller Center, KaloData, FastMoss, Canva, and analytics and productivity tools.
Key Achievements
Successfully launched full TikTok Shop operations within 30 days, covering product listings, affiliate workflows, and backend setup for a fast-growing skincare brand. Achieved a 98% first-contact resolution rate managing high-volume TikTok Shop inquiries and platform-related cases. Maintained a 95%+ first-contact resolution rate at CO across chat and voice support over a 10+ year tenure. Grew a brand's social media following by 500% in three months, from under 100 to 600+ followers, through a structured content calendar and live selling strategy. Recognized at CO with the ROAR Award, Circle of Champions, and Applause Award for customer support and leadership excellence. Acknowledged for audit support and documentation excellence on Project Spruce.
Skills
TikTok Shop Seller Center, TikTok Creator Marketplace, TikTok Affiliate Center, Euka.ai, CRUVA, FastMoss, KaloData, Fulfilled by TikTok (FBT), Shopify, Amazon, WordPress, Meta Ads Manager, Meta Business Suite, TikTok Ads, Instagram, Facebook, Pinterest, Hootsuite, Buffer, Google Analytics, Google Search Console, SEMrush, Ahrefs, Rank Math, Surfer SEO, Google Trends, Keyword Planner, Canva, CapCut, Figma, Adobe Photoshop, Adobe Premiere Pro, Mailchimp, Google Workspace, Microsoft Office, Trello, Asana, Slack, Lark, Calendly, DocuSign, Discord, Product Listings & Catalog Optimization, Affiliate Program Management, Creator Sourcing & Outreach, Campaign Management, Listing Health Monitoring, Compliance & Violations Management, Inventory Monitoring, GMV & Conversion Tracking, Customer Service & Issue Resolution, Sample Coordination, UGC Collaboration, Influencer Marketing, SEO, Content Planning & Scheduling, Facebook Live, Competitor Research & Keyword Analysis
Work Experience
TikTok Shop Specialist | Creator Partnerships
Pla. · 2026 – Present
- Manage daily TikTok Shop operations for a fast-growing skincare brand across the US and UK markets.
- Monitor shop health, product listings, campaign participation, backend issues, and overall store activity to keep operations running smoothly.
- Review product performance, creator activity, sample requests, and order-related concerns to identify issues and growth opportunities.
- Build and refine targeted creator lists using niche relevance, recent GMV, content quality, and audience fit.
- Manage high-volume creator sourcing, affiliate invitations, sample approvals, outreach, follow-ups, and creator communication.
- Review creator performance and identify strong affiliates for repeat collaborations, paid opportunities, and additional product campaigns.
- Track sample requests, creator posting activity, content output, and sales performance to identify gaps and improve campaign results.
- Coordinate after-sample follow-ups and encourage creators to publish multiple product-focused videos using relevant hooks and CTAs.
- Support TikTok Shop campaigns for beauty and skincare products, including turmeric pads, clay masks, kojic acid soap, and foot peel masks.
- Use tools such as Euka, Kalodata, and FastMoss to improve creator sourcing, targeting, and campaign execution.
TikTok Shop Operations Manager & Affiliate Specialist
SL · 2025 – Present
- Manage daily TikTok Shop operations from end-to-end, including product listings, affiliate workflows, creator campaigns, backend monitoring, and issue resolution.
- Set up and manage TikTok Shop campaigns, promotions, flash sales, and product offers to improve visibility and support sales growth.
- Support Shopify coordination for manual orders, replacement orders, customer details, order tracking, and fulfillment-related concerns.
- Monitor FBT-related processes, product availability, shipping concerns, and fulfillment issues to help ensure smooth order delivery.
- Handle customer service concerns related to incorrect shipments, replacements, returns, refunds, and order-related issues.
- Coordinate directly with internal teams to resolve customer concerns and provide timely updates on order status.
- Monitor TikTok Shop account health, listing errors, product restrictions, violations, and operational issues.
- Escalate unresolved shop, listing, and order-related concerns to TikTok Shop support when needed.
- Manage creator discovery, GMV screening, collaboration invitations, sample approvals, and follow-ups.
- Review creator performance based on recent GMV, sales activity, niche relevance, engagement, and content quality.
- Coordinate paid creator collaborations, product seeding, agreements, deliverables, and payout-related communication.
- Track sample requests, creator posting activity, content output, and campaign performance to support reporting and decision-making.
- Provide creators with product angles, hooks, and CTAs to encourage stronger content performance and conversions.
- Coordinate replacement samples and correct-product shipments when creators receive the wrong item.
- Maintain organized tracking sheets for creators, sample status, posted videos, order issues, and campaign updates.
- Support social media and content-related tasks, including creator communication, engagement, and campaign follow-ups.
Social Media Manager (TikTok and Meta) | Digital Marketing
HK · 2024 – 2026
- Manage TikTok Shop setup and day-to-day operations, including product listings, catalog updates, affiliate workflows, and backend coordination.
- Support Shopify integration and maintain optimized product listings to improve product visibility, accuracy, and customer experience.
- Assist with pricing updates, promotions, campaigns, inventory monitoring, and order flow coordination.
- Support TikTok Shop Ads and Meta Ads initiatives to improve brand visibility, traffic, and conversions.
- Create and execute social media strategies across TikTok, Instagram, and Facebook for a beauty and wellness brand.
- Manage creator outreach, UGC collaborations, content planning, and influencer communication.
- Coordinate affiliate outreach and creator follow-ups to support content output and TikTok Shop growth.
- Review product listings, titles, descriptions, and keywords to improve discoverability and reduce listing issues.
- Monitor store activity, campaign performance, and creator results to identify opportunities for improvement.
- Conduct competitor research, keyword analysis, and trend monitoring to identify new content angles and growth opportunities.
Social Media Coordinator
SG · February 2023 – May 2025
- Manage daily community engagement across Instagram, Facebook, and TikTok for a beauty tools and skincare brand.
- Respond to customer inquiries, product questions, comments, and DMs while maintaining the brand's voice and service standards.
- Support influencer outreach, creator collaborations, and product-focused social media campaigns.
- Track engagement data, customer feedback, and recurring questions to identify opportunities for content improvement.
- Schedule and publish reels, stories, and social media content aligned with product launches and campaigns.
- Collaborate with internal teams to improve product visibility, community engagement, and customer experience.
Social Media Associate (Part-Time)
TJC · November 2022 – May 2024
- Create and schedule engaging content (reels, graphics, stories) across Instagram, Facebook, TikTok, Pinterest, and YouTube.
- Execute UGC and PR-driven campaigns, including giveaways and influencer collaborations, generating 100+ user submissions and boosting brand visibility across social media platforms.
- Coordinate with content and design teams to publish blog articles on WordPress and branded newsletters via Mailchimp, ensuring SEO tags, campaign alignment, and timely rollout.
- Update Shopify product listings and coordinate with the e-commerce team to align social media content with promotional campaigns and product launches.
- Partner with the marketing team to align organic social media with paid advertising strategies and boost conversion rates.
- Engage with followers through comments, DMs, and story replies, fostering stronger community interaction and loyalty.
Social Media Associate (Freelance Project)
CSABM · July 2021 – October 2021
- Design and execute a 3-month content calendar for Facebook and Instagram focused on live selling promotions.
- Create, curate, and schedule branded content to support online sales and increase visibility.
- Increase follower count by 500% in 3 months (from under 100 to 600+) through consistent content and engagement.
- Coordinate remotely to align content with live selling schedules and product drops using Facebook Live, Meta Business Suite, Messenger, and Canva.
Senior Account Associate | Credit Bureau & Fraud Specialist | Fulfillment & Customer Support
CO · October 2013 – March 2024
- Manage high-volume customer inquiries, account concerns, escalations, and complex case resolution.
- Investigate fraud and credit bureau disputes while coordinating with internal teams and external bureaus.
- Maintain a 95%+ first-contact resolution rate across chat and voice support channels.
- Serve as a Subject Matter Expert and Engage Ambassador, supporting team members and process improvements.
- Receive recognition with ROAR, Circle of Champions, and Applause Awards for customer support and leadership.