Eva M.
✨ Newly AddedHead of Creative
Notable Highlight
Brand leadership — brand building, brand systems, rebrands, integrated campaigns Packaging / CPG — packaging design, localization, shelf presence, SKU management Creative operations — scaling multidisciplinary teams, onboarding creatives, creating templates and asset repositories Cross-functional brand work — linking branding with growth, communication, product, and customer-facing execution AI-enabled workflows — using AI for early exploration and workflow efficiency while keeping human creative judgment central
Experience Summary
Brand and creative leader with 20+ years building and scaling brands across technology, consumer goods, and entrepreneurial ventures. Specialized in leading multidisciplinary teams, brand governance, and global creative operations. Founded a natural cosmetics brand from concept to market and drove 89% client satisfaction at Met.
Key Achievements
Led delivery of 360+ global brand assets in a single year while doubling output and maintaining 100% design consistency. Achieved 89% client satisfaction through process optimization at MP. Expanded Met. creative operations from North America to all global regions within one year. Developed brand strategies that contributed to a 30% increase in client brand awareness. Founded and scaled BAZQ cosmetics brand from concept to market launch.
Skills
Brand strategy, Brand governance, Creative leadership, Visual identity design, Packaging design, Team leadership, Cross-functional stakeholder management, Brand consistency processes, Design Thinking workshops, Generative AI for creative, UX research, Branding consultancy, Global brand operations, Integrated marketing campaigns
Work Experience
Head of Creative
MP(P · São Paulo, Brazil · Apr 2021 – May 2025
- Led global brand and creative operations supporting Met. products and initiatives, partnering with cross-functional stakeholders to ensure brand excellence, consistency, and scalable execution across international markets.
- Led a multidisciplinary team of designers, motion designers, content creators, and QA specialists responsible for global brand deliverables.
- Directed the development and delivery of more than 360 brand assets in 2023, doubling annual output while maintaining full adherence to brand standards.
- Designed and implemented a comprehensive brand governance process that achieved 100% design consistency across deliverables.
- Partnered with global product managers, developers, project managers, and marketing stakeholders to align brand execution with business objectives.
- Increased client satisfaction to 89% CSAT through process optimization, quality improvements, and stakeholder collaboration.
- Oversaw end-to-end creative operations, including planning, prioritization, execution, quality assurance, and delivery.
- Led creative development for global initiatives including Creator Week, Creator Lab Live, and Vidicon.
- Expanded the Met. creative account from North America to all global regions within one year.
Founder | Brand Strategy & Product Development
BNVC
- São Paulo, Brazil · (dates not specified)
- Founded and built a purpose-driven natural cosmetics brand from the ground up, owning all aspects of brand creation, business strategy, product development, and market execution.
- Developed brand positioning, messaging foundation, visual identity, packaging, and communication strategy.
- Built and managed a fully integrated brand experience across product development, operations, marketing, finance, sales, and customer engagement.
- Led end-to-end brand development from concept through commercialization.
- Established sustainability as a core pillar of the brand strategy and customer experience.
Lead Designer & Brand Strategist
DBC · São Paulo, Brazil · Jul 2019 – Jun 2020
- Led multidisciplinary teams delivering branding and innovation projects.
- Facilitated Design Thinking workshops, stakeholder sessions, UX research, interviews, usability testing, and strategic discovery processes.
- Developed brand strategies that contributed to a 30% increase in client brand awareness.
- Mentored junior team members and established improved creative workflows and operating processes.
Senior Designer
ABPA
- (dates not specified)
- Delivered branding, packaging, visual identity, communication, and market positioning initiatives across multiple categories and markets for regional and global consumer brands including MP, Mondelez, Danone, BRF, Melitta Bentz, and O Boticário Group.
Senior Strategic Designer
MDS
- (dates not specified)
- Delivered branding, packaging, visual identity, communication, and market positioning initiatives across multiple categories and markets for regional and global consumer brands including MP, Mondelez, Danone, BRF, Melitta Bentz, and O Boticário Group.
Senior Designer & Copywriter
DRB
- (dates not specified)
- Delivered branding, packaging, visual identity, communication, and market positioning initiatives across multiple categories and markets for regional and global consumer brands including MP, Mondelez, Danone, BRF, Melitta Bentz, and O Boticário Group.